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Kontera Launches INTENTclick, a Premier Direct Response In-Text Network
Kontera Expansion Continues with Additional Network SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, [...]
Kontera Announces the Kontera Interest Awards, and the Inaugural Winners Starcom Mediavest Group and Blackberry
Most Innovative Creative Use of Context and Interest CHICAGO & CANNES, France – In the spirit of the Cannes Lions International Festival of Creativity, Kontera announced the Kontera Interest Award, a quarterly award that recognizes advertisers for the most innovative use of context, campaign creative or campaign strategy to identify and meet consumer interests to [...]
Kontera and AppNexus Partner to Advance Display Advertising for Marquee Brand Advertisers
Partnership brings together leading context-driven display technology solutions from Kontera and real-time ad infrastructure from AppNexus NEW YORK – Kontera, the leading provider of context-driven advertising solutions, announced that it has partnered with AppNexus, the real-time ad platform used by global ad networks, demand-side platforms (DSPs), and other leading online advertising companies, in order to [...]
Kontera Introduces Mobile Solutions for Related Information and Context-Based Advertising
Unified Mobile Solutions for iOS and Android Devices Now Available Across 15,000 Publishers SAN FRANCISCO – Kontera continues its mission of delivering relevant information to users with the announcement of two new mobile offerings. The first solution is a related content product, and the second is a relevant ad offering for publishers and brand advertisers. [...]
Kontera Introduces Its New Relevance and Audience Engagement Engine
Kontera Synapse is launched along with Engagement Pricing and PerformancePLUS Service; Kontera Synapse delivers five times the brand lift of traditional display advertising and supports a new class of In-Text related-search applications SAN FRANCISCO – Kontera, the leading provider of In-Text Advertising and Related Information solutions, announced Kontera Synapse, its next-generation In-Text relevance engine. Kontera [...]
Kontera Announces New Ad Family: Freedom Units
Unique formats bring products and brands to life in highly relevant contexts SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.
Kontera’s Strong 4th Quarter Caps Yearlong Acceleration and Rapid Growth
Technological Innovation and Accelerated Adoption By Brand Advertisers Drive Strong 2009 Performance SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.
Kontera Sees Consumer Electronic Advertising on the Rise
Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday Season SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics sector over the fourth quarter of 2008. [...]
Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season
Retailer Advertising Activity Doubles 4th Quarter 2008 Volume SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel [...]
Kontera Releases Industry’s First Story-Level Targeting for Related Content and In-Text Advertising Campaigns
Better Performance Across Both Endemic and Non-Endemic Sites, and Real-Time Analysis of Evolving Stories and Articles SAN FRANCISCO – Kontera, the leading provider of In-Text Related Content and Advertising Solutions for web publishers, users and advertisers, launched its story-level targeting capabilities after months of testing on thousands of publishers with hundreds of ad campaigns. Story-Level [...]
Kontera Secures $15.5M Round of Private Funding, Led by Sequoia Capital
Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence SAN FRANCISCO – Kontera, the leading provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, announced today that it has closed a $15.5 million round of financing. The round recognizes the company’s [...]
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
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