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Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising
Ad & Media Strategies
April 23, 2012 posted by Otilia Otlacan

Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising

Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.