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Kantar Media Reports US Advertising Expenditures Increased 3.2% in the First Half of 2011
NEW YORK – Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up [...]
Kantar Media Reports US Advertising Expenditures Increased 6.5 Percent in 2010
NEW YORK – Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of [...]
Kantar Media Reports U.S. Advertising Expenditures Increased 6.4 Percent in the First Nine Months of 2010
NEW YORK – Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2010 was up 8.7 percent [...]
Kantar Media Reports U.S. Advertising Expenditures Increased 5.7% in the First Half of 2010
NEW YORK – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent [...]
Kantar Media Reports US Advertising Expenditures Increased 5.1% in the First Quarter of 2010
NEW YORK – Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and [...]
Kantar Media Reports U.S. Advertising Expenditures Declined 12.3 Percent in 2009
NEW YORK – Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their [...]
TNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over the Past 20 Years
Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time NEW YORK – The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First 9 Months of 2009
NEW YORK – Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
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