Tag Archives: john nardone

[x+1] Expands Its POE Decision Engine to Other Online Ad Systems
Ad & Media Strategies
August 13, 2012 posted by Otilia Otlacan

[x+1] Expands Its POE Decision Engine to Other Online Ad Systems

[x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), announced a new version of its patented Predictive Optimization Engine (POE™). The new POE enables marketers to use its high-powered decisioning capability for every digital channel including in widely-used systems like DoubleClick for Advertising (DFA), Adobe® Test&Target™ and Adobe CQ.