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Federated Media Announces Conversational Marketing Summit 2010: Marketing In Real-Time

Otilia Otlacan | April 30, 2010 | 7 Comments

Media and Marketing Industry Leaders Convene to Discuss the Promise, Realities and Challenges Presented by the Real-Time Web Conversational Marketing Summit 2010 SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New [...]

A Glimpse of the Future: American Marketing Association Unveils Four Scenarios for the Role of Marketing in 2015

Otilia Otlacan | February 2, 2009 | 2 Comments

ORLANDO, Fla. – At its signature Mplanet conference, the American Marketing Association unwrapped the results of a year-long project to help marketers map future scenarios and possibilities in the marketplace. The work, created in partnership with Decision Strategies International, used scenario-building to predict four archetypes of CMOs and their potential impact on marketing in 2015. [...]

Marketing Visionaries Gather at MplanetTM to Examine Today’s Hyper-Networked Marketing Environment

Otilia Otlacan | February 2, 2009 | 4 Comments

ORLANDO, Fla. – As the marketing landscape continues to change at unprecedented speeds, the industry’s top minds came together at the American Marketing Association’s conference Mplanet (Jan. 26-28) to share insight on the opportunities and challenges in today’s technology-driven marketplace. “Especially in today’s changing climate, marketing has the opportunity to create an enduring brand,” said [...]

American Marketing Association Announces the Return of Mplanet

Otilia Otlacan | September 29, 2008 | 0 Comments

Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]