Tag Archives: Joe Laszlo;

IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
Ad & Media Strategies
October 4, 2012 posted by Otilia Otlacan

IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale

The Interactive Advertising Bureau’s (IAB) and its Mobile Marketing Center of Excellence announced the final release of the “Mobile Rich-Media Ad Interface Definitions” or MRAID 2.0, following the requisite comment period. This new version will enable greater consistency when it comes to the delivery of a range of rich media ad formats, including the new IAB Mobile Rising Stars units, allowing agencies to be able to quickly and easily run creative across applications from different publishers, rather than needing to re-write the programming behind their ad creative several times for a single campaign.

IAB Releases MRAID 2.0 for Public Comment: Updated ‘Mobile-Rich Media Ad Interface Definitions’ Propels the Mobile Ad Serving Ecosystem Forward
Ad & Media Strategies
July 12, 2012 posted by Otilia Otlacan

IAB Releases MRAID 2.0 for Public Comment: Updated ‘Mobile-Rich Media Ad Interface Definitions’ Propels the Mobile Ad Serving Ecosystem Forward

Last year, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Rich-media Ad Interface Definitions,” or MRAID 1.0, to simplify the process of creating rich media ads on mobile devices. By establishing a common set of APIs (application programing interfaces), MRAID 1.0 allowed agencies to be able to quickly and easily run creative across applications from different publishers, rather than needing to re-write the programming behind their ad creative several times for a single campaign. MRAID 2.0, released today for public comment, creates a platform for mobile advertising to flourish by building on the prior version and expanding these definitions to a wider set of features and capabilities.