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Collective Launches Advertiser Solutions Group; Expands US Sales Team
NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has launched the Advertiser Solutions Group and hired industry veterans and former AOL executives Molly Ford and Phil Frank to drive strategic cross portfolio marketing programs.
Collective Acquires Tumri
Brings Power of Dynamic Creative Optimization to Brand Advertisers NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount.
Collective Acquires UK Video Network Web TV Enterprise
Integration Expected to Speed Shift of Broadcast Ad Revenue to Online Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into [...]
Collective Acquires Video Ad Platform Oggifinogi
Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences [...]
Collective Media Works with DoubleClick Seeking to Optimize Rich Media Campaign Performance Beyond the Click
Optimization Not Just for Direct Marketers Anymore NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking [...]
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]
Collective Media Acquires Personifi to Strengthen Leadership and Development of Ad Targeting Services
New York – June 3, 2008 – Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective’s current integration with Personifi’s sophisticated ad targeting and content classification capabilities, and [...]
Collective Media Releases Results of 2008 Ad Network Study
Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks’ value proposition NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed [...]
Collective Media Launches Ad Network Management Platform (AMP)
AMP empowers the world’s most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. [...]
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