Swoop Dramatically Improves User Engagement and Increases Revenue Opportunities for Leading Food and Lifestyle Publishers
Swoop, a service that seamlessly integrates relevant information about products and services — at times in the form of sponsored content or advertising — into web content, today announced that the company is providing its innovative service to leading online food and lifestyle publishers, including: Cooking.com, iFood.tv and a number of food blogs including CinnamonSpiceandEverythingNice.com and Drinkoftheweek.com. Swoop helps publishers increase engagement with users by providing consumers with relevant information – integrated directly into website content – which they would normally seek in a secondary search, or may not have even known was available. As a result, publishers enjoy the benefit of keeping users more engaged and on their sites longer.
