Programmatic + Premium white paper reveals significant enthusiasm for automated trading technology to buy and sell premium ad inventory through digital exchanges LOS ANGELES & NEW YORK - OpenX Technologies, Inc. (OpenX),…
Experienced B2B And SaaS Marketing Leader To Head All Marketing Efforts To Expand OpenX’s Brand Globally LOS ANGELES - OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital…
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.
