PALM SPRINGS, Calif. – The Interactive Advertising Bureau (IAB) announced the election of eleven new members to its Board of Directors. Peter Naylor, Executive Vice President, Digital Media Sales, NBC Universal, and three-term board member, will also take over as the new Vice Chair of the Board. The announcement was made during IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data, at La Quinta Resort & Club, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

The new board members include:

Tom Arrix, VP US Sales, Facebook
Alisa Bowen, General Manager, The Wall Street Journal Digital Network
David Carey, President, Hearst Magazines
Louis Cona, CMO, Condé Nast Media Group
Elizabeth Harz, SVP, Global Media Sales, Electronic Arts
Jeff Hirsch, President & CEO, AudienceScience
David Morris, Chief Client Officer, CBS Interactive
Mike Perlis, President & CEO, Forbes Media
James Pitaro, Co-President, Disney Interactive Media Group
Randall Rothenberg, EVP & Chief Digital Officer, Time Inc.
Vivek Shah, CEO, Ziff Davis LLC
Bob Carrigan, Chief Executive Officer of IDG Communications, took on the role of Chairman of the Board of Directors in January 2011. Carrigan has served on the Board of Directors for five years.

“On behalf of the IAB Board of Directors, I welcome our new colleagues and look forward to working together to represent our industry during this crucial time of innovation and transformation in the media industry,” said Bob Carrigan. “Our new members bring varied backgrounds and areas of expertise that will help us continue to be a leading force of change in our industry.”

The eleven new board members will join 30 existing board members. The returning board members include:

Kevin Arrix, MTV Networks
John Battelle, Federated Media
Jarvis Coffin, Burst Media
Kevin Conroy, Univision Interactive Media
Greg D’Alba, CNN
Jory Des Jardins, BlogHer
Mitch Golub, Cars.com
Kathy Kayse, The Oprah Winfrey Network (Discovery Networks)
Jeff Levick, AOL
Leon Levitt, Cox Newspaper
Chris Ma, The Washington Post Company
Greg McCastle, AT&T Advanced Ad Solutions
Martin Nisenholtz, The New York Times Company
Scott Schiller, Comcast Interactive Media
Tina Sharkey, BabyCenter
Elisa Steele, Yahoo!
Nada Stirratt, MySpace
Bill Todd, ValueClick Media
Lisa Utzschneider, Amazon.com
Lauren Wiener, Meredith
Jeff Wilks, USATODAY.com

The IAB Board of Directors Executive Committee is comprised of:

Chairman Bob Carrigan, IDG Communications, Inc.
Vice-Chairman Peter Naylor, NBC Universal
Randy Kilgore, Tremor Media
David Moore, 24/7 Real Media, Inc.
Rik van der Kooi, Microsoft
Dennis Woodside, Google

Ex-Officio Board members include:

Rich LeFurgy, Archer Advisors
Bruce Gordon, Disney Interactive Media Group
Joe Rosenbaum, Reed Smith LLP
About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, has partnered with FOX Sports Interactive Media (FSIM) to launch the FOX Sports Ad Network, a vertical ad network developed around long tail sports content websites. The FOX Sports Ad Network is a premier solution for advertisers looking to reach a predominantly male sports enthusiast audience ages 25-49.

“FOX Sports is an important global media brand. Our partnership with them reflects a mutual desire to extend the reach of the FOX Sports brand by inviting quality sports web publishers in the long tail of the internet to join the FOX Sports Ad Network,” said Jarvis Coffin, CEO of Burst Media. “No one knows how to build vertical networks as well as Burst Media. The focus is always on the audience and quality of content, and partnering with FSIM establishes a new vehicle to bring the valuable sports audience online to advertisers.”

The FOX Sports Ad Network currently consists of 38 sites that attract 3.9 million unique visitors and offer advertisers over 66 million page views monthly. The network is expected to include more than 100 sites by the end of 2010. The network is made up of long tail web sites that feature original sports content – sites such as footballnewsnow.com, patsfans.com, theozone.net, and fantasynascarpreview.com. “FOX Sports Ad Network is an opportunity to associate our site with a recognized leader in sports programming,” said Chuck Carroll, publisher of footballnewsnow.com. “Their commitment to providing relevant advertising from some of the most recognizable brands today is unmatched. The high quality ads will definitely help build trust with our readers.”

The FOX Sports Ad Network gives advertisers an easy solution to reach valuable audiences in a single online media buy. The network, which will be sold by both FSIM and Burst, can be purchased run-of-network, or targeted to specific geography, daypart, or sport content type.

Burst built the FOX Sports Ad Network using its proprietary adConductor™ technology. As an end-to-end technology solution offering outsourced professional services, adConductor provides FOX Sports Ad Network with not only ad management, but also publisher recruitment and relationship management services.

“The male sports audience is an important demographic for advertisers to reach,” said Kyle McDoniel, Vice President, Business Development at FSIM. “By leveraging Burst Media’s expertise in ad network development coupled with its adConductor technology, we’ve expanded advertisers’ access to this audience and associated FOX Sports with quality long tail websites that provide great sports content.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

About FOX Sports Interactive Media

FOX Sports Interactive Media, the digital arm of the FOX Sports Media Group, is a leader in digital sports programming, offering sports fans a comprehensive mix of news, exclusive analysis, fantasy games and the Internet’s largest collection of online sports video. FOXSports.com’s video content ranges from event-based programming at major events – such as the BCS Championship, World Series and NFL Playoffs – to studio shows, which feature both FOX Sports Television talent and the site’s leading editorial voices, including Mark Kriegel, Jason Whitlock and Ken Rosenthal. FSIM also manages Scout Media, a network of localized sports sites and the undisputed leader in both online and print recruiting information. The group also includes WhatIfSports, a community built around the Internet’s leading sports simulation games.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, introduced Burst Moms Spotlight Sites, a unique offering that provides advertisers with exclusive access to a select group of content rich websites that deliver “CEO Moms” and key household decision makers. With a kickoff roster of 23 sites, including MomsWhoThink.com, Parent Previews and CropMom, Burst Moms Spotlight not only provides an advertiser access to a valuable audience, but also offers guaranteed premium ad placements and custom integrated creative executions.

“Our commitment to long tail web publishers gives us an unequaled ability to deliver highly customized solutions to advertisers looking to reach vertical audiences,” said Jarvis Coffin, CEO of Burst Media. “Our Moms Spotlight Sites offering provides our publishers with the quality brand advertising they demand, and advertisers exclusive access to content-rich web sites and integrated creative opportunities to get their message noticed.”

Moms Spotlight Sites offers brand advertisers the opportunity to “lock-in” guaranteed premium inventory and premium placement – allowing them to connect with the targeted audiences responsible for making household purchasing decisions. Advertisers can also align themselves with exclusive content and leverage innovative and creative solutions including in-stream video, guaranteed home pages, guaranteed section openers, content integration, roadblocks, wallpaper units and other forms of high impact rich media.

“Burst’s exclusive offering differentiates them from other networks,” said Chris Vander Sys, co-founder of MomsWhoThink.com. Added co-founder Judy Schumer, “Burst’s Moms Spotlight program makes it easy for advertisers to reach our highly valued audience while we continue to produce and deliver the best moms-focused content available on the web. The ‘Spotlight’ offers a unique opportunity for advertisers to promote their products and services to actual household decision makers like our audience.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced it has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP). The strategic acquisition reinforces Burst Media’s position as the primary enabler of vertical content online and its 15-year commitment to providing complete advertising solutions to web publishers and advertisers.

OTP Media, established in 2002, has grown to become a leading advertising network in the United Kingdom with a particular focus on premium advertising. OTP’s publisher relationships span verticals including parenting, automotive, sport, food and entertainment.

Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers. OTP will further enhance Burst’s presence in the U.K. market while providing a platform to expand the services it provides web publishers and advertisers. Advertisers will now have broader solutions to reach their target audiences, and OTP will gain access to Burst’s proven resources, processes, systems and technology.

“OTP Media shares our core value of championing online vertical content and the web publishers that produce it,” said Jarvis Coffin, CEO of Burst Media. “This acquisition adds to the value of what both companies can bring to U.K. publishers and the resources they can put to work for U.K. advertisers trying to reach engaged audiences online.”

Since its founding in 1995, Burst has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. Advertisers have recognized the value of vertical content sites and have always been able to turn to Burst in order to reach their target audiences.

“By joining forces with the industry’s premier provider of services to vertical content publishers, we now have access to their proven business processes and technical resources,” said Ian Woolley, Managing Director of OTP Media. “This acquisition helps us both to expand our services and solutions that we provide publishers, and it will allow advertisers to closer engage with their target audiences.”

About OTP Media

OTP Media (www.otpmedia.com) was established in 2002 and works with premium publishers and brand advertisers to deliver innovative, bespoke, targeted marketing solutions which increase publisher revenues and deliver superior brand targeting, whilst maintaining the integrity of both the site and the brand. OTP Media exclusively represents sites such as www.streetmap.co.uk, www.carpages.co.uk, www.deliaonline.com, www.192.com, and www.Robbiewilliams.com. The company is based in London.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States. For more information, visit www.BurstMedia.com or call 781.272.5544

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc. (www.giantrealm.com).

Giant Realm is a leading online media company that targets the tough to reach male 18-34 year old demographic by delivering original, high-quality content from respected voices in the hottest areas of entertainment – including gaming, film, television, humor, music and gadgets. Giant Realm provides advertisers with the opportunity to integrate their brand into communities of gamers and entertainment enthusiasts and has recently introduced a series of custom ad units giving marketers new ways to capture the attention of this elusive audience.

This strategic acquisition reinforces Burst’s position as a premier enabler of vertical content online. It also enhances Giant Realm’s track-record of success with the ability to leverage Burst’s resources, processes, systems and technology. Giant Realm will continue to operate as a division of Burst Media.

“In a short period of time, Giant Realm has demonstrated its ability to succeed in building a top-notch entertainment network targeting the highly coveted male audience,” said Jarvis Coffin, CEO of Burst Media. “This acquisition represents a tremendous opportunity for us to support vertical content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences.”

Burst, since its founding in 1995, has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. This focus means advertisers have always been able to turn to Burst in order to deeply engage with their target customers. The union of Burst and Giant Realm supports vertical content publishers who want to realize the high value of their inventory by offering advertisers greater access to their target audience, and exciting creative executions.

“By joining forces with one of the advertising industry’s true champions of quality, vertical content online, we now have more resources at our disposal that will allow us to help grow our publishers and provide an even larger audience of qualified consumers to advertisers,” said James Green, CEO of Giant Realm.

Mir Arif and Jonathan Adler of the Madison Park Group advised Giant Realm on this transaction.

About Giant Realm, Inc.

Giant Realm, Inc. (www.giantrealm.com) is a rapidly-growing online media company which helps marketers to reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. The Giant Realm Publisher Group delivers authentic content and community to enthusiasts of popular entertainment categories including video games, film/TV and humor. The New York-based company exclusively represents all websites that are part of its publisher group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 60 million individuals worldwide and 22 million in the U.S. every month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”

During his decade long tenure as CMO of Wachovia, Garrity played an instrumental role in transforming the brand (Wachovia) into a national financial services powerhouse. He also developed a highly regarded marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions. Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced more innovative products.

“Today more than ever, companies rely on Burst’s unparalleled targeting capabilities to reach deeper and engage more with their audiences,” said Jim Garrity. “I look forward to supporting the company as it continues to deliver consistent, bankable results for web publishers, advertisers, and media professionals around the world.”

He also served as a member of the board of directors for the Association of National Advertisers (ANA) from 1995-2007 and as Chairman in 1998. Garrity founded the ANA’s New Technologies Committee in 1995 and chaired the committee until 2007. From 1996-2007 he was a member of the board of directors for the AdCouncil.

Garrity is a co-founder of Bellwether Digital Bridge, LLC, a consulting firm which helps advertisers, agencies, and digital media companies bridge the gap between traditional and digital media with integrated marketing campaigns. Additionally, he sits on the Board of Advisors to two technology companies, Yap (Charlotte, NC) and Visual IQ (Waltham, MA).

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

In a recent Burst Media research study, college students were found to be the only demographic that spends more time online than with any other media type. The Daily Jolt College Network gives brand advertisers an easy solution for reaching these valuable college students and alumni in a single online media buy that provides comprehensive campaign management and consolidated reporting. The partnership will further cement The Daily Jolt’s position as a premier provider of content to college students, and bring the Daily Jolt brand in front of more advertisers looking to reach students across campuses nationwide.

“Working with The Daily Jolt as a partner presents a great opportunity for Burst Media and its clients,” declares Jarvis Coffin, CEO and co-founder of Burst Media. “The audience this network delivers has disposable income, an incredible influence on what’s in and what’s out, and is still developing brand loyalties. The beauty of the Daily Jolt College Network is that it brings this audience together – and will make it easy for advertisers to reach a highly valued target connected to truly great content, all in a single media buy.”

Burst’s Daily Jolt College Network is the third publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the RealGM Sports Network and CDKitchen Cooking Network. Access to the Daily Jolt College Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the network an expert sales team with deep advertiser relationships. Burst Media’s other branded vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, and Burst Moms Network.

Click here to learn more about the Daily Jolt College Network or visit www.burstmedia.com/dailyjolt.asp.
About The Daily Jolt

The DailyJolt operates a national network of 200 campus-specific web sites run by a team of students on each campus. The Jolt is an authentic student voice – independent of the school’s Administration – featuring Campus Forums, Food Guide, Job Board, Love & Relationships Forums, Marketplace, Movies & Music, Ride Board, Sports, and Technology. The site’s content caters to males and females ages 18-30 that are either in college or have recently graduated. The Daily Jolt was first started by a group of college students from Amherst and Brown in 1999 and currently serves 15 million impressions to 500,000 unique visitors per month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales.

Reed Business Information provides a range of communication and information channels including magazines, online media, and marketing services around the globe. In 2006, RBI turned to AdConductor for a technology and service solution to manage ad operations for their various online publications. AdConductor’s well-tested and highly scalable inventory forecasting, campaign management, reporting, targeting and billing tools help Reed Business Information deliver the advertising they sell across their network of B2B web sites.

“As a business to business publisher, we had ample opportunity to expand digitally but lacked the infrastructure to manage our growing online advertising business,” said John Blanchard, Vice President of Manufacturing of Reed Business Information. “AdConductor provides us with the tools and expertise that help deliver online ads to the right place, at the right time, and maximize our yield. The AdConductor team of dedicated professionals helps us to continually refine the processes, build custom applications and reports and offer the support that our ad operations need. Partnering with AdConductor has definitely had a positive impact on our online revenue.”

The AdConductor technology serves billions of ads every month to thousands of websites, ad networks and leading publishing organizations like RBI. AdConductor’s easy to use interface, inventory forecasting, campaign optimization, campaign reporting and customer service all contributed to RBI’s decision to renew their contract. In addition RBI cited the increased efficiency, cost effectiveness and a maximized CPM yield as factors in their decision to renew their relationship with AdConductor.

“The business opportunity presented by online advertising is becoming critical to offline publishers,” said Jarvis Coffin, CEO of Burst Media. “Publishers like Reed Business Information understand the need to manage their online business with a scalable solution like AdConductor to fuel business growth. AdConductor is honored to be working with Reed Business Information to deliver top-tier technology and services to their business publications.”
About Reed Business Information

Reed Business Information (RBI), the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 80 market-leading, business-to-business publications, 55 Websites, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, and business-to-business industry sectors. Additional information can be found at www.reedbusiness.com/us.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.