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Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Strategy Analytics: Mobile Advertising Coming to US Consumers
Concerns Raised Over Hidden Charges BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery. Strategy Analytics found that the majority of mobile users would [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]
Search Engine Strategies London 2009 Profiles
LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]
Research and Markets: Australian Mobile Advertising Market Assessment, 2008: The Promise of True Mobile Advertising Has Only Begun to Materialise in the Past Year
DUBLIN, Ireland – Research and Markets has announced the addition of the “Australian Mobile Advertising Market Assessment, 2008” report to their offering. While commercial promotions through the use of mobile phones have existed for more than half a decade, the promise of true mobile advertising has only begun to materialise in the past year. It [...]
AOL Names Greg Coleman President of Platform-A
Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses NEW YORK – AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
New Media Research Expert Mimi Ito to Keynote Technology Luncheon at NAB Show
WASHINGTON – Renowned digital media research scientist Mimi Ito will keynote the NAB Show Technology Luncheon, exploring how people use new digital media and mobile technologies in their everyday lives. The Luncheon will be held Wednesday, April 22 in Las Vegas. As a research scientist and cultural anthropologist, Ito primarily focuses on how children and [...]
WPP and Omniture Launch Partnership to Improve Marketing ROI
Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will [...]
Research and Markets: Media in Japan Includes Textual Analysis Of The Industry’s Recent Performance And Future Prospects
DUBLIN, Ireland – Research and Markets has announced the addition of the “Media in Japan” report to their offering. The Media in Japan industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key [...]
Air2Web to Power Super Bowl Mobile Marketing Campaign
Johnsonville Sausage Selects A2W as Mobile Provider ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links. The campaign will run [...]
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