WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Quattro’s sophisticated ad targeting platform and premier publisher inventory will have the ability to accept traffic from Microsoft Advertising’s Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign.

With this strategic collaboration, mobile campaigns are set-up through Microsoft Advertising’s Atlas Media Console and, together with Quattro’s ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer’s mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro’s premier publisher network to extend their reach and placement options.

“We view our relationship with Microsoft as a watershed moment for the mobile advertising industry,” said Steven Rosenblatt, Vice President of Advertising Sales for Quattro Wireless. “We are seeing unprecedented demand for buying mobile advertising inventory and this critical solution will simplify the process for the advertisers and agencies and revolutionize how they buy, manage and measure their media campaigns.”

“Advertisers are eager to track and measure their digital advertising campaigns holistically, across the PC, mobile devices and other emerging technologies,” said Ryan Mackle, director of Display Sales Product Management for Microsoft Advertising. “We are excited to enable our customers with the tools and services they need to measure media across the digital channels.”

The relationship illustrates Quattro’s leadership in media buying and planning solutions and their vision for advancing mobile as a key marketing platform. All agencies using Microsoft Advertising’s Atlas Media Console will be able to take advantage of the built-in advertising tools for increased accessibility to Quattro’s network and simplified processes for the inclusion of mobile advertising.

Other product or service names mentioned herein are the trademarks of their respective owners.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device.

Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign strategy. Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing, realizing that consumers will be relying heavily on their mobile devices this holiday season while they are comparison shopping on the go.

Panasonic will allow consumers to link directly from their Quattro-built brand destination into mobile commerce powered by Amazon.com. The mobile budget will be invested entirely with Quattro’s unparalleled network of premier publishers and directly with retailers for the promotion.

“Panasonic’s mobile advertising investment for Link-To-Cell is an unprecedented leadership move and Quattro is thrilled to help them realize their vision with publishing services, sophisticated ad-targeting and full-scale ad operations,” said Steven Rosenblatt, VP of Ad Sales of Quattro Wireless. “The launch of this product is perfectly suited for the Quattro Network, with aggregated network traffic almost fifty percent comprised of Bluetooth-enabled smartphones, and is perfectly timed when consumers are using their mobile phones to shop for holiday gifts.”

By leveraging Quattro’s dynamic platform, Panasonic will not only serve the brand-preserved destination built for Link-To-Cell but will launch targeted ad serving of this product to mobile users.

Link-To-Cell, by Panasonic, allows consumers to enjoy a more consistent signal in their homes. You can leave your cell charging where your signal is strongest, link it to the base unit, and make and receive cell phone calls around the house using a more comfortable, great-sounding Panasonic cordless handset.

Quattro Wireless is working with other major consumer electronics companies and retailers during this holiday season to leverage the unique capability of mobile to drive conversion.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

While the implementation of the services agreement with Google would have enabled Yahoo! to accelerate its investments in its top business priorities through an infusion of additional operating cash flow, this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search. The fundamental building blocks of a stronger Yahoo! in both sponsored and algorithmic search were put in place independent of the agreement.

Yahoo! continually optimizes its algorithmic and sponsored search, and we have, in 2008 alone, developed and launched hundreds of improvements all designed to enhance search quality and deliver a more relevant search experience to the company’s users. To that end, Yahoo! has benefited from strong revenue per search (RPS) gains in the U.S. as discussed on the Q3 earnings call. Furthermore, Yahoo! continues to make substantial progress against its Open Strategy and in the deployment of its game changing APT from Yahoo! display advertising platform.

Going forward, Yahoo! plans to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, and intends to be the destination of choice for advertisers and publishers who want to reach one of the largest and most engaged populations of consumers on the web.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.

“Island Def Jam artists are household names, particularly among younger demographics – a group that spends much of their day on the go,” said Christian Jorg, Senior VP of New Media and Commerce, Island Def Jam Music Group. “That lifestyle makes IDJMobile.com critical for reaching those fans when they’re away from their TVs, PCs or radios. With Quattro’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them.”

“The collaborative nature of the Quattro-IDJ relationship has enabled IDJ to provide advertisers the opportunity to reach a specific demographic while providing consumers with relevant information they seek,” said Andy Miller, CEO of Quattro Wireless. “We’re pleased to be working with IDJ to provide a targeted advertisement reach through the mobile phone.”

“IDJ artists constantly create media content 24-hours a day with news, blog postings, new photos, videos and more,” said Mark Lehmann, VP Web and Mobile Marketing, Island Def Jam Music Group. “Now fans know that IDJMobile.com is the mobile destination for this unique content and advertisers now know how to reach them.”

Mobile marketing is a trend that is continuing to grow globally, and is projected to become a major initiative for brands to reach targeted audiences. Quattro is working with multiple companies in the urban sector including Boost Mobile, Bossip and now IDJmobile.com. As the use of mobile marketing increases across all demographics, Quattro will continue to align itself with industry leaders.

About IDJmobile

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.

Known primarily as the most visible and successful blog oriented media sites on the Internet, Gawker enthusiasts can now access these most popular destinations via the mobile web. Through Quattro’s sophisticated platform, Gawker Media’s wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience.

“Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”

“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”

Quattro Wireless will soon launch three additional Gawker Media mobile sites including Gawker, Kotaku and Deadspin.

Quattro is North America’s largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.

About Gawker Media

Gawker Media is the publisher of 12 of some of the web’s best loved publications including the eponymous Gawker — as well as Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, & Kotaku. With a readership in excess of 20 million monthly uniques, Gawker Media marries a traditional publishing model and an all-star editorial masthead with the audience engagement borne out of the candor, frequency and hyper-linking of the blog format. advertising.gawker.com

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.

WHERE, one of the most popular location-based applications in Apple’s iPhone App Store, will utilize Quattro’s dynamic ad serving platform to enable highly targeted in-application ads to be served to iPhone users based on contextual, demographic, behavioral and location information. WHERE’s location-based service will be added to Quattro’s industry leading Video, Call, In-Application, iTunes and Popover iPhone ad units. Under the deal, ad inventory for the WHERE application on the iPhone is available exclusively through the Quattro In-App Network and for Quattro’s flagship advertisers such as Toyota, Herbal Essences, Sony, Comcast and LionsGate.

WHERE helps users connect with the people, places and things around them by delivering geographically relevant retail, business and event information, as well as entertainment content. By contextualizing advertising with location through a consumer’s proximity and active search, Quattro and uLocate will create a premium and unprecedented advertising opportunity for brand marketers to elevate the mobile ad market. By example, Quattro and WHERE will enable rich advertising opportunity with:

Search-To-Map Keyword Advertising whereby search results can be paired with contextual advertisements–i.e. Walgreen’s could purchase the keywords “headache” and “Advil” to drive consumers to the closest store.

Widget Sponsorship allows multi-product or multi-channel brands such as Wal-Mart or Staples to highlight their store locations on the widget map home page and provide product specials.

WHERE™ Widget Banners inside BuddyBeacon and Local Search will be targeted to user behavior and widget type as well as provide full “Click To” functionality–ie. Click-To-Maps or Click-To-Video–to extend the interactive advertising experience.

“Our iPhone-exclusive partnership with uLocate is the latest example of Quattro’s leadership in providing advertisers and publishers with unsurpassed access to iPhone users and unprecedented premium advertising opportunities,” said Andrew Miller, CEO of Quattro Wireless. “Quattro has the largest network of adapted Publisher web sites for the iPhone–ranging from NFL to CollegeHumor.com to CBS News–and the addition of WHERE adds a sought after location element and cements our reputation as the go-to partner for brands that want to target the coveted iPhone market.”

“The popularity of WHERE among iPhone users makes it an ideal platform for brands seeking innovative ways to reach a highly relevant and receptive audience,” said Walt Doyle, CEO, uLocate Communications. “Together with Quattro Wireless, we are offering an unprecedented level of context to advertisers as we leverage the power of location to deliver the right message at precisely the right time.”

“Coupling Quattro with location-based service WHERE creates a compelling advertising opportunity on the iPhone. Being able to place one of my client’s ads in front of a consumer headed to a Wal-Mart or a Walgreens is a premium opportunity for Brand in Hand and its clients,” said John Hadl, CEO of Brand In Hand whose clients include Procter & Gamble, American Express and Essurance. “By adding proximity of a consumer’s location to a brand’s media placement, we can invest in media much closer to a moment of truth, a sale.”

A tutorial for the advertising units available through Quattro and WHERE is available at www.QuattroWireless.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

About WHERETM

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it’s all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit www.where.com.

CHICAGO – Vibes Media today announced that it has secured a large strategic investment from Fidelity Ventures in a Series A funding round. Vibes, a technology-enabled mobile marketing company, will utilize this private equity investment to help the company grow through acquisitions, further advance its research and development of new products and continue to forge a path of leadership and innovation in this important emerging market.

“We are thrilled to be partnering with Fidelity Ventures,” said Alex Campbell, Vibes Co-Founder and CEO. “Fidelity understands the marketing and technology aspects of our business. We see them as a long term partner, helping accelerate our growth at a time when we believe the market is ready to expand and start living up to its true potential.”

Vibes, a 10-year-old, privately owned company based in Chicago is a pioneer in the mobile marketing space. The company has executed more than 50,000 mobile marketing programs throughout the U.S. and expects strong growth in their business. Vibes is a leading player in the U.S. mobile applications market, an industry that – according to a recent eMarketer forecast- will reach more than $19 billion globally by 2012.

“Mobile devices have emerged as a highly targetable and interactive marketing channel for consumer products and services,” said Dave Power, Partner at Fidelity Ventures. “As a mobile marketing pioneer, we believe that Vibes Media has the track record and expertise and platform strength to emerge as the category leader.”

“We are one of very few profitable companies within the mobile space and feel the time is right to expand more aggressively and drive the industry forward,” added Jack Philbin, Vibes Co-Founder and President.

In connection with the financing, Dave Power, a partner at Fidelity Ventures will serve on Vibes’ Board of Directors. Vibes also recently announced the appointment of a new chief financial officer, Charley Cassell who in his previous role as CFO of Chicago-based internet company FeedBurner, played a pivotal role in the company’s growth and subsequent acquisition by Google. Cassell also held several senior positions at leading internet companies including Yahoo!, eGroups and Learning Insights.

About Vibes Media

Vibes has been on the forefront of the mobile marketing industry since 1998. After launching the first mobile campaign in the U.S., the company has gained a reputation for developing innovative client solutions that include the first product for the radio industry, the first Text-2-Win program, the first Text-2-Screen event and the first Text Adventure game. Recently recognized by Inc. Magazine as one of the top 100 fastest growing U.S. companies for 2007, Vibes continues to change the industry landscape with an unconventional approach to mobile marketing. The company’s unique blend of technology, strategic planning and creativity helps clients identify the right time, location and mobile tactic necessary to optimize audience interaction and generate a greater ROI. For more information, please visit www.vibes.com.

About Fidelity Ventures

Fidelity Ventures invests in companies ready to enter the market and those poised for the next phase of growth. Its 40-year track record includes hundreds of successful investments in the consumer, communications, systems and software markets. Fidelity Ventures is distinguished by the ability to accelerate market adoption for its portfolio companies’ offerings, and by a global network of senior technology and business executives. Fidelity Ventures actively manages over $800 million from offices in Boston and London. For more information, visit: www.fidelityventures.com.