Quattro’s Mobile Ad Network to Collaborate with Microsoft Advertising to Promote Integrated and Simplified Mobile Advertising Planning

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Quattro’s sophisticated ad targeting platform and premier publisher inventory will have the ability to accept traffic from Microsoft Advertising’s Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign.
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Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device.

Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign strategy. Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing, realizing that consumers will be relying heavily on their mobile devices this holiday season while they are comparison shopping on the go.
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SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns.

While the implementation of the services agreement with Google would have enabled Yahoo! to accelerate its investments in its top business priorities through an infusion of additional operating cash flow, this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search. The fundamental building blocks of a stronger Yahoo! in both sponsored and algorithmic search were put in place independent of the agreement.
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Quattro Gives IDJMobile.com Advertisers a Way to Reach Fans of Today’s Top Artists

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.
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WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such as NFL.com, CollegeHumor.com, CBS News, Playboy, and Univision.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:
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Quattro Will Act as Worldwide Sales Agent for All Ad-Based Gawker Sites Including Lifehacker and Gizmodo

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.
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Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.
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$15 Million Dollar Strategic investment by Fidelity Ventures will fuel growth of the mobile marketing leader

CHICAGO – Vibes Media today announced that it has secured a large strategic investment from Fidelity Ventures in a Series A funding round. Vibes, a technology-enabled mobile marketing company, will utilize this private equity investment to help the company grow through acquisitions, further advance its research and development of new products and continue to forge a path of leadership and innovation in this important emerging market.

“We are thrilled to be partnering with Fidelity Ventures,” said Alex Campbell, Vibes Co-Founder and CEO. “Fidelity understands the marketing and technology aspects of our business. We see them as a long term partner, helping accelerate our growth at a time when we believe the market is ready to expand and start living up to its true potential.”
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