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comScore Releases First Whitepaper Examining PC & Mobile Internet Usage in the U.K.

Otilia Otlacan | December 3, 2008 | 1 Comment

25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across [...]

Ad Quality: the Multi-Million Dollar “Hidden Risk” for Publishers and Ad Networks

Otilia Otlacan | November 12, 2008 | 0 Comments

the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers ad:tech New York NEW YORK – Amidst overall economic mayhem, the advertising industry is undergoing a massive shake-up. Shrinking traditional media budgets appear to be making way for an increase in online [...]

The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry

Otilia Otlacan | November 11, 2008 | 0 Comments

News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK – The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks [...]

Statement by Arts+Labs Co-Chairs Mike McCurry and Mark McKinnon on Termination of Google-Yahoo Advertising Partnership

Otilia Otlacan | November 6, 2008 | 0 Comments

NEW YORK – Arts and Labs Co-chairs Mike McCurry and Mark McKinnon released the following statement on Google’s decision to end its agreement with Yahoo: “Consumers have made clear that they want as many online alternatives as possible. To address Internet consumers’ diverse interests, online innovators are continually developing new business models to provide consumers [...]

Yahoo! Launches Initiative To Protect Free Expression and Privacy for Internet Users

Otilia Otlacan | November 5, 2008 | 0 Comments

Global Network Initiative Marks Collective Step By Companies, Human Rights Groups and Others To Challenge Censorship and Threats to Privacy SUNNYVALE, Calif. – Joining fellow founding members, Yahoo! Inc. (Nasdaq:YHOO) announced the launch of the Global Network Initiative: Protecting and Advancing Freedom of Expression and Privacy in the Information and Communication Technology Industry (GNI). This [...]

comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience

Otilia Otlacan | October 30, 2008 | 0 Comments

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]

eHarmony Vice-President and Experian Interactive Media Vice-President Join the Rubicon Project

Otilia Otlacan | October 27, 2008 | 0 Comments

Top Internet Execs Bring Smart-Matching and Smart Growth Experience to Further Extend the Rubicon Project’s Reach LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, proudly welcomes two new and noteworthy executive appointments to the company: Mark Douglas as vice president of engineering and Seizo Welch as vice [...]

Branding the Holidays: Eyeblaster Analytics Bulletin Issue 2

Otilia Otlacan | October 24, 2008 | 0 Comments

Now available, the second issue of the Eyeblaster Analytics Bulletin sharing statistics, metrics and data on branding over the holidays, online shopping and tips on how to measure impact and ROI. There are many interesting findings, and metrics that you wouldn’t find anywhere else but in the Eyeblaster’s Analytics Bulletin – we will discuss them [...]

Online Publishers Association Announces Ten New Member Companies

Otilia Otlacan | October 21, 2008 | 0 Comments

OPA Sites Now Engage 79% of U.S. Internet Audience New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six [...]

the Rubicon Project Celebrates Major Wins in First Year Serving Customers

Otilia Otlacan | October 9, 2008 | 0 Comments

Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money [...]

24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting

Otilia Otlacan | September 23, 2008 | 0 Comments

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting [...]

YouTube Draws 5 Billion U.S. Online Video Views in July 2008

Otilia Otlacan | September 17, 2008 | 0 Comments

Americans Watch 558 Million Hours of Online Video During the Month, According to comScore Video Metrix RESTON, VA, September 10, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total [...]