PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up 16 percent versus the previous year.

Google Sites Most Popular Online Video Destination in France

Driven by the popularity of YouTube.com (which accounted for 97 percent of all videos viewed on the property), Google Sites grew 25 percent versus year ago to further solidify its position as the leading online video viewing property in France, attracting 15.2  million viewers in January 2009. French video site Dailymotion.com ranked second with 11.5 million viewers, up 14 percent versus year ago, followed by Microsoft Sites (5 million viewers), Groupe TF1 (4.8 million viewers) and Orange Sites (4.4 million viewers). Each of the top ten online video properties achieved positive growth during the past year, with four out of ten more than doubling their video-viewing audience.

____________________________________________________________________

Top French Online Video Properties

Ranked by Total Unique Viewers (000)*
January 2009 vs. January 2008
Total France – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
____________________________________________________________________

Property                          Jan-08     Jan-09       % Change

Total Internet : Total Audience   23,243     27,074            16%

Google Sites                      12,181     15,166            25%

Dailymotion.com                   10,041     11,478            14%

Microsoft Sites                    4,176      4,972            19%

Groupe TF1                         4,231      4,795            13%

Orange Sites                       1,439      4,370           204%

France Televisions Interactive     1,031      3,378           228%

AOL LLC                            1,619      3,320           105%

AlloCine Sites                     2,275      2,680            18%

Kewego                             2,093      2,591            24%

Megavideo.com                        755      2,362           213%

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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

French Online Video Viewers Watched Three Videos per Day in January 2009

The 27.1 million online video viewers in France watched a total of 2.5 billion videos in January, an average of 92.9 videos per viewer, or approximately three videos per day.  Google Sites led the pack with 31 percent of all videos viewed, followed by Dailymotion.com (9.8 percent) Megavideo.com (2.8 percent), and AOL LLC (2.7 percent).

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Top French Online Video Properties

Ranked by Total Videos Viewed*

January 2009

Total France – Age 15+, Home & Work Locations**

Source: comScore Video Metrix

_______________________________________________________________________

Property                       Videos (000) Share of Videos Videos per

(%)         Viewer

Total Internet : Total Audience   2,515,325       100.0         92.9

Google Sites                        776,197        30.9         51.2

Dailymotion.com                     247,252         9.8         21.5

Megavideo.com                        70,102         2.8         29.7

AOL LLC                              67,837         2.7         20.4

Groupe TF1                           41,816         1.7          8.7

Microsoft Sites                      30,528         1.2          6.1

Orange Sites                         19,800         0.8          4.5

France Televisions Interactive       18,230         0.7          5.4

Kewego                               13,842         0.6          5.3

AlloCine Sites                       11,654         0.5          4.3

_______________________________________________________________________

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from January 2009 include:
78.4 percent of the total French Internet audience viewed online video.
The total French online video viewing audience watched a combined 180 million hours of video content.
14.9 million viewers watched 756 million videos on YouTube.com (51 videos per viewer).
The average online video duration was 4.3 minutes.
Based on a three-month average ending January 2009, 3.9 million mobile phone subscribers, of which 39 percent were younger than 25 years of age, used their phone to watch any kind of TV or video in France.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo

There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population.

The demographics of the US Internet population are evolving to reflect the offline population. More women are coming online, and so are more users ages 35 and older.

Daily Internet usage among nearly all demographic groups is climbing. Average time spent online by US adults shot up to 14 hours per week in 2008, compared with 11 hours in 2007. Nearly two-thirds of adults claim they go online every day, the majority for more than one hour.

Key questions the “US Internet Users” report answers:

* What does the US Internet population look like?
* Is there still room for growth?
* How has the economy affected Internet use?
* How confident are users in their Internet skills?
* How does the mobile Internet fit in?
* And many others

For more information visit http://www.researchandmarkets.com/research/7c62c1/us_internet_users

Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that  light PC Internet users are 30 percent more likely than heavy PC Internet users to use their mobile devices to  access Internet content. In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet, an increase of 57 percent from October 2007.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users. For the purposes of this study, comScore defined “heavy” PC Internet users as those who viewed, on average, 6,701 pages in the month, and “light” users as those who viewed, on average, 1,104 pages in the month.  Twenty percent of PC Internet users in the cross-media panel were classified as heavy users, and accounted for 43 percent of overall page views, while 50 percent were light users and accounted for 18 percent of page views. The balance was classified as medium users.

“The findings affirm that mobile Internet users comprise a substantial segment of the population, and suggest that a significant portion of these people are using mobile to supplement their at-home online media diet,” said Brandon Starkoff, VP/Mobile Activation Director at media agency Starcom USA – which helps some of the country’s most prominent marketers place the right ad messages in front of the right audiences. “Understanding these emerging mobile behavior patterns is valuable to marketers looking for opportunities to increase scale and deliver valuable consumer experiences.”

The study also found that mobile Internet users are more likely to be male (58 percent) and to be 18 to 44 years of age. Possibly reflecting this demographic skew, heavy mobile Internet users show a high engagement with Web sites that provide information that is appealing to people with more active lifestyles:

·         Regional / local content
·         Entertainment
·         Sports information

In contrast, light mobile Internet users are heavier users of the PC to access Internet content and are heavily engaged with the following types of Internet content:

·         Education
·         Conversational Media
·         Travel
·         Business / Finance
·         Retail

The study was conducted using a sample of individuals who were members of comScore’s PC panel of online users and who were also participants in comScore’s monthly mobile survey.  The findings above represent digital media usage for the three-month average ending October 2008.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape.

“The end of 2008 demonstrated, stronger than ever, the need for innovation in Internet advertising. The industry’s long and short-term survival depends on adapting and integrating digital solutions, especially ad strategies,” said Frank Addante, CEO and Founder. “Amidst the screaming headlines of a crashing ad industry, report after report talked of digital media being the one bright spot. We experienced 30% revenue growth in Q4 across our entire publisher base, the majority of the revenue was derived from the Internet’s largest publishers including media and entertainment. There is enormous opportunity ahead for this industry for those who choose to take it and innovate.”

The company, which is optimizing ads for mid-large publishing customers at the current pace of 25 billion per month, based its analysis for the Q4 Report on the 44 billion impressions served (up about 60 percent from Q3) for the Web’s top publishers across 300 ad networks. Q4 Market Report highlights include:

A changing industry

* Despite the overall job slowdown in the advertising industry, the online sector was the one bright spot. Driven by growth at Internet media companies and web-search portals, in December employment reached its highest level since 2002.
* All told, VC firms and private companies invested $134 million in ad network-related deals in Q4, up nearly 18 percent from the previous quarter.
* CPMs remained flat vs. Q3, down less than 3 percent from Q3 rates (these rates were up nearly 38 percent over Q2); and though they fell by almost 40 percent in some verticals, they jumped by more than 50 percent in others.

Internet dominates

* Internet overtook traditional channels for holiday shopping and as a news source as hungry readers turned to the Web for political info – one of the most notable elections in American history – to the benefit of news sites who were able to turn traffic influxes into real revenue (example within report).

News & Reference

* Average CPMs in the News & Reference vertical were up nearly 17 percent from Q3;
* Traffic to online news outlets jumped 27 percent the first week of Election day with page views doubling. Publishers equipped to deal with the traffic saw better performance;
* A Rubicon Project premium news publisher was able to capitalize on a sudden influx of traffic resulting in a 587 percent spike in ad impressions without a drop in fill rate or CPMs (graph 1).

The emerging metric to gauge growth: CPM + Total Revenue

* Traffic to the Rubicon Project’s Entertainment channel grew by more than 75 percent;
* While average CPMs trended downward in Entertainment due to a flood of inventory, publishers didn’t suffer — overall revenue rose by more than 70 percent for the channel;
* Publishers saw 1.9 times the revenue growth of Q3, for 70% revenue growth — that’s considering they had 2.4x, or 78% more, available inventory (graph 2).

To access the full Q4 Online Advertising Market Report, as well as past published reports for free, visit: http://www.rubiconproject.com/product/market-report.

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across more than 300 top ad networks. Reaching more than 250 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.

Read Frank’s blog at: http://www.FounderBlog.com/

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool.

Searches for several terms related to the economic downturn showed dramatic gains during the past year.  Among the most notable increases were searches relating to the deteriorating job market, including searches using the term “unemployment” (up 206 percent to 8.2 million searches) and “unemployment benefits” (up 247 percent to 748,000 searches). Meanwhile, terms relating to personal asset situations, including “mortgage” (up 72 percent to 7.8 million searches), “bankruptcy” (up 156 percent to 2.6 million searches), and “foreclosure” (up 67 percent to 1.4 million searches) also grew strongly. And Americans, resilient as they are, are seeking ways to save money, as evidenced by the increase in the number of searches for “coupons” (up 161 percent to 19.9 million) and “discount” (up 26 percent to 7.9 million).

“Online behavior has come to reflect the interests or concerns of Americans, and we are certainly seeing this manifest itself with respect to the economic downturn,” said comScore chairman Gian Fulgoni. “Search volume using terms relating to the economy has ballooned over the past year as Americans have become increasingly concerned over their economic wellbeing.”

Unemployment Searchers Skew Younger, Lower Income

To illustrate how different segments of the population might be affected by these economic conditions, comScore examined the demographic profile of those who clicked on a link following a search using the term “unemployment”. The profile of these Internet users generally skewed towards those households with a head  younger than 35 years of age and households earning less than $50,000 a year. They were also significantly more likely to use Yahoo!, MSN-Windows Live, or Ask.com Search than Google or AOL search.

______________________________________________________________________________
Profile of Search Clickers Using the Term “Unemployment”

December 2008

Total U.S., Age 18+ – Home/Work/University Locations

Source: comScore Marketer

Term:  “Unemployment”

Age of Head of Household      Share of Clicks      Index* Following Search

18-24                                4.2%               118

25-34                               23.5%               126

35-44                               24.4%                86

45-54                               26.5%                96

55-64                               14.4%               101

65+                                  7.1%                90

Household Income

<$25k                               12.2%               130

$25-49k                             23.5%               123

$50-74k                             26.2%                97

$75-99k                             14.4%                81

$100k+                              23.7%                89

Search Engine

Google Search                       60.8%                87

Yahoo! Search                       23.3%               121

MSN-Windows Live Search             10.0%               172

AOL Search                           2.3%                76

Ask.com Search                       3.6%               156
______________________________________________________________________________

*Index = share of clicks on “unemployment”/share of clicks for all searches x 100; Index of 100 represents parity

“What we do is produce a video message, not unlike a standard video TV commercial, but with the specific intent of converting the finished message to a file size that is small enough to be sent over the Internet as an email attachment,” says Worksmart president, Michael Dotson.

Such video messages can be used to promote a wide variety of products, services, information or just about anything that can benefit from increased awareness. Additionally, they can be set up as a Web link or placed onto a Web site.

Dotson explains that, “Video Brochures have many advantages over typical email campaigns because they deliver the immediate impact of sight, sound, and motion to create a memorable connection with potential customers.

“With the vast majority of Internet users now having direct access to broadband, this kind of messaging is now possible on a large scale for the first time in history,” he adds. “We, at Worksmart, believe that the Video Brochure, with its low production and email costs is a game changer that gives small companies an edge against larger, more powerful competitors.”

Video Brochures typically run less than two minutes in length, and the production costs are very affordable – generally running under $3,000 to produce.

For more information on this new concept, please contact Worksmart Media Group at info@worksmartmediagroup.com or call 714-267-7810.

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.

Social Networking Attracts Three Quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).

______________________________________________________________________
European Social Networking Reach by Country
Total Europe, Age 15+ – Home & Work Locations*
December 2008
Source: comScore World Metrix
______________________________________________________________________
Country            Total Unique Visitors (000)   % Reach of Country’s
to Social Networking            Total Internet
Category                     Audience
______________________________________________________________________
Europe                      210,950                         74.6
United Kingdom               29,263                         79.8
Spain                        13,185                         73.7
Portugal                      2,705                         72.9
Denmark                       2,390                         69.7
Italy                        14,408                         69.3
Belgium                       3,668                         68.2
Germany                      24,901                         67.3
Ireland                       1,131                         66.9
Finland                       2,061                         66.2
Sweden                        3,733                         65.4
Switzerland                   2,804                         64.7
France                       21,745                         63.9
Russia                       18,427                         63.5
Netherlands                   7,438                         63.0
Norway                        1,732                         58.9
Austria                       2,120                         49.7
_______________________________________________________________________

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Now the Most Popular Social Networking Site in France
More than 21.7 million French Internet users visited a social networking site in December 2008, up 45 percent versus the previous year. Facebook.com ranked as the most popular social networking site with 12 million visitors, growing 443 percent over the course of the past year after launching a French language user interface in February. Skyrock ranked second with 11 million visitors (up 8 percent), followed by another French site, L’internaute Copains d’Avant, which enjoyed impressive 112 percent growth throughout the year to reach 5.8 million visitors in December. MySpace Sites (3 million visitors) and Flickr.com (1.8 million visitors) rounded out the top five.

______________________________________________________________________
A Selection of Leading Social Networking Sites
Ranked by Total French Unique Visitors (000)*
Total France, Age 15+ – Home & Work Locations
December 2008 vs. December 2007
Source: comScore World Metrix
_______________________________________________________________________
Property                        Dec-2007        Dec-2008      % Change

Total French Internet Audience    28,729          34,010           18%
Social Networking                 14,984          21,745           45%
Facebook.com                       2,211          11,996          443%
Skyrock                           10,221          11,042            8%
Linternaute Copains d Avant        2,709           5,753          112%
MySpace Sites                      2,597           2,994           15%
Flickr.com                           824           1,809          120%
Trombi.com                         1,144           1,456           27%
Hi5.com                              528             980           86%
Netlog.com                           738             920           25%
Viadeo                               334             904          171%
Badoo.com                            563             733           30%
_______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

“2008 was a significant year for social networking in France,” said Mike Read, SVP and Managing Director of comScore, Europe. “Not only was it a year that saw significant growth, but it was also a period in which Facebook took the category by storm after translating its interface into French early in the year. It will be interesting to see what happens in 2009 as Facebook and native social network, Skyrock, battle for the top position in the French market.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

The delivery of video content through sevenload or on sevenload properties/portals/platforms is an ideal distribution channel for the Wizzard Media Network catalog. Through this partnership, Wizzard will reach a large audience of fans across Europe and the United States and offer more opportunities for monetization to its network of video producers. Advertising campaigns monetizing Wizzard-provided content will be sold and managed by the experienced sevenload network of ad sales representatives who are adept at winning relationships with major Global and European brands.

Due to sevenload’s extensive international reach and active user community, which is built from an eclectic mix of content as well as modern Web 2.0 features and functions, sevenload is able to reach not only mass market and broad target groups, but also focused, niche target groups with advertising messages.

On making the announcement, Chris Spencer, Wizzard Media CEO said, “We are excited by the opportunity to work closely with sevenload with its solid reputation for quality and innovation. Our partnership with sevenload further extends Wizzard’s international distribution channels and we are pleased that our publisher’s catalog of video content will be distributed to provide information and entertainment to their large and growing audience of Internet users and fans.”

“We’re very excited to work together with Wizzard Media, a company whose vision of content distribution reflects that of our own. This partnership further underlines our strategy of providing distribution across different types of media such as video and podcasts, as well as give content creators access to additional revenue streams,” said Axel Schmiegelow, CEO, sevenload GmbH.

About Wizzard Media (a division of Wizzard Software):

Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes and Microsoft’s Zune Marketplace. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.

About sevenload:

sevenload is one of Europe’s leading platforms for legal Web 2.0 content such as videos, photos and web TV. Every one of sevenload’s over 800 web TV show formats offers independent, intelligent and creative content from users that produce their own content, as well as professional production companies. sevenload is an ideal partner for companies looking for possibilities in cross-media marketing, video advertising and branded entertainment. sevenload currently has twelve country portals in the USA, UK, Germany, France, Italy, Russia, Spain, Poland, India, Australia, Singapore and Turkey. sevenload’s social media network can be found online at www.sevenload.com.

NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan’s largest advertising agency Dentsu Inc. (“Dentsu”), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing (“SEM”) services to the Japanese market. Financial terms were not disclosed.

cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA® technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO of Dentsu Search & Link.

The merger of DENTSU e-LINK INC. and K.K. 24-7 Search is designed to create a best of breed search engine marketing services’ company in Japan. Dentsu Search & Link will leverage cci’s considerable industry relationships and broad media representative experience in combination with 24/7 Real Media’s industry-leading proprietary search management technology, Decide DNA.

“cci has acquired experience in the SEM field through our subsidiary DENTSU E-LINK. The newly merged company shall play a key role in the SEM field in the Dentsu Group. Dentsu Search & Link shall become a robust and optimum company combined with Dentsu Group’s sales force and experience in the Japanese market and 24/7 Real Media’s most advanced technology,” said Hideyuki Nagasawa, President and CEO of cci. “I am confident that Dentsu Search & Link shall lead the continuously growing new market with high competitiveness.”

“24/7 Real Media looks forward to building a strong relationship with Japan’s leading media representative company cci. cci has embraced digital marketing through its subsidiary DENTSU e-LINK and will continue to lead the Japanese SEM marketplace through its new partnership with 24/7 Real Media. Dentsu Group clients have benefited from cci’s and Dentsu’s progressive view of utilizing technology to provide clients with a competitive advantage,” said David J. Moore, Chairman and Founder of 24/7. “We are confident that the enhanced partnership between cci, Dentsu and 24/7 Real Media will provide even more benefits to cci’s and Dentsu’s clients and help expand 24/7’s technology presence in Japan.”

According to eMarketer*, the Japanese paid search market is on pace to reach approximately 226.5 Billion Yen by 2011. Japan has the second highest number of Internet users after China, and the highest number of broadband Internet users in the Pacific Rim, according to PricewaterhouseCoopers Global Media Outlook 2007.

As the majority owner of Dentsu Search & Link, cci will report consolidated financial results including Dentsu Search & Link. Additional details will be provided during cci’s fourth quarter earnings call in 2009.

*Source: eMarketer; Dentsu, as cited in press release, April 16, 2007

About cyber communications, inc.

cci was established in 1996 in the early period of online advertising market in Japan and has led the market growth as a subsidiary of Dentsu Inc. cci has established the business model whereby, as a media representative, it makes connections between thousands of online media and advertising agencies in Japan. cci describes itself as a total interactive, one-stop marketing service company that provides various services regarding internet advertising such as media planning, ad serving technology, ad creative service and market analysis. For more information, please visit http://www.cci.co.jp/english/.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, the leading global digital marketing company, empowers advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, together with its powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

Hulu Retains #6 Ranking

In November, Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5 percent), followed by Viacom Digital with 325 million (2.6 percent) and Yahoo! Sites with 304 million (2.4 percent). On the heels of a surge in viewership in October, Hulu retained its #6 position with 227 million videos viewed (1.8 percent).
______________________________________________________________________

Top U.S. Online Video Properties* by Videos Viewed

November 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix
Property                    Videos        Share (%) of

                             (000)           Videos

Total Internet            12,677,063         100.0

Google Sites               5,107,302          40.3

Fox Interactive Media        439,091           3.5

Viacom Digital               324,903           2.6

Yahoo! Sites                 304,331           2.4

Microsoft Sites              296,285           2.3

Hulu                         226,540           1.8

Turner Network               214,709           1.7

Disney Online                137,165           1.1

AOL LLC                      115,306           0.9

ESPN                          95,622           0.8
______________________________________________________________________
*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Google Sites Draws 98 Million Video Viewers in November

More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).

______________________________________________________________________
Top U.S. Online Video Properties* by Unique Viewers

November 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix
Property                         Unique Viewers       Average Videos
                                     (000)              per Viewer

Total Internet                      146,064                86.8

Google Sites                         97,928                52.2

Fox Interactive Media                58,115                 7.6

Yahoo! Sites                         39,956                 7.6

Microsoft Sites                      34,979                 8.5

Viacom Digital                       27,109                12.0

Hulu                                 22,456                10.1

AOL LLC                              22,442                 5.1

Turner Network                       20,735                10.4

Disney Online                        13,028                10.5

Time Warner – Excl. AOL              12,564                 3.6
______________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Other notable findings from November 2008 include:
77 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 273 minutes of video.
97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
The duration of the average online video was 3.1 minutes.
The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month in new revenue for the 13,000 sites it serves. Customers include top names from the Comscore 500, many of which are running tens to hundreds of individual sites with the Rubicon Project to make more money from their ad space while protecting their brands and saving time.

2008 Re-Cap Video highlights include:

* Frank Addante, CEO and Founder, discusses the company’s platform servicing of 13,000 websites, and what he sees for 2009;
* Mark Douglas, vice president of engineering, highlights technology-driven product innovations in ad quality and scaling to optimize ads for 290M unique users around the globe;
* JT Batson, vice president of publishers, details how the Rubicon Project helped a large media company shift resources from ad network management to direct sales, adding to the publisher’s bottom line;
* Raleigh Harbour, vice president of ad network development, talks about the Web’s largest virtual ad sales force for publishers;
* Success stories from Salon.com, New York Daily News and more.

Customer Quotes

“The technology offers insightful reporting and data; has not only maintained but improved our overall CPM; saved us real dollars on ad serving costs; and effectively implemented a yield management strategy. the Rubicon Project allows Intellicast to better serve agencies and brands that want to reach our premium audience in more creative ways. Our team is now focused on catering to our highest paying advertisers.” – Josh Iverson, National Sales Director, Intellicast.com

“As a premium publisher that needs to maintain tight control over inventory running through ad networks, being able to manage the context of ads that appear on my site through ad networks is crucial. Working with the Rubicon Project has been a relief. We no longer worry about ad quality affecting our brand or rates, spend hours managing the filtering of new ads or deal with the stress of policing ad networks. We feel safe knowing the Rubicon Project is taking care of it for us and is maximizing revenue without sacrificing any of our standards.” – Andreas Droste, VP Sales & Marketing, Salon.com

“The Rubicon Project’s technology and service operates at such a high level, making Mail.com more money while enabling our team to focus more on serving the needs of direct advertisers, without sacrificing any of our quality standards, that we view them as a true partner as we continue to expand our business.” – Craig Perreault, VP, Products & Monetization, Mail.com

Quote from Frank Addante, CEO of the Rubicon Project

“2008 was our first full year working with web publisher customers and demonstrating the full value of Ad Network Optimization as a complement to internal ad operations efforts. We invested heavily in research and development, building out infrastructure and creating solutions to address our customers’ top concerns around maximizing revenue while protecting their brands. Our unique technology and people-driven approach generated $15 million in new revenue for our customers. In 2009 we’ll continue to innovate and expand the Rubicon Project’s service globally.”

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70-80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves more than 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across more than 300 top ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.

LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created the world’s first ad network ad speed monitoring system to proactively and comprehensively protect publishers from slow ads from ad networks.

the Rubicon Project’s approach to eradicating ad-serving headaches is core to its broader mission of protecting publishers’ brands. The company’s Brand Protection Program includes best of breed technology solutions for channel conflict and ad quality. These efforts, unique to the Rubicon Project, prevent web publishers from losing millions in ad revenue from damage to brand reputation, negative user experience and advertiser dissatisfaction.

the Rubicon Project’s unique vantage point between publishers and ad networks enables the company to act as an ad speed “traffic cop.” Specific measures to maximize revenue potential and minimize risk for publishers include:

* Monitoring: the Rubicon Project’s ad performance system checks in with ad network servers more than 86,000 times daily from 18 cities;
* Predictive Measurement: Current monitoring activity generates 2.5+ million measurements per month, used to better predict network performance;
* Alerts: An automatic alert mechanism flags sub-par speed performance and immediately pauses network ad serving tags;
* Protection: Account managers proactively trouble-shoot performance issues with networks until they are solved to the publisher’s satisfaction;
* Geographic Isolation: If Network X has a serving hiccup in Billings, Montana, the Rubicon Project can pause the ads that network is serving to that region while allowing the network to continue serving other areas. For the network, this is an excellent alternative to being turned off completely while the issue is resolved.

“Publishers told us serving speed was an obstacle in their relationships with networks. Ad speed monitoring is integrated into our platform’s DNA. We recognize that slow-serving ads tarnish a user’s experience and result in brand damage and lost revenue,” said Mark Douglas, VP of Engineering at the Rubicon Project. “If a site has delayed tags even 5% of the time that quickly adds up to hundreds of thousands to millions of dollars in lost revenue each year. Alleviating this pain for our customers is part of what makes the Rubicon Project a comprehensive solution for ad network optimization.”

Ad networks also gain from the Rubicon Project’s solution. By working closely with the Rubicon Project to rapidly identify and resolve performance issues, ad networks can keep their publisher customers happy, preventing inventory loss and diminished revenue.

To learn more about how the Rubicon Project can protect your brand and optimize ad speed performance, visit: http://www.rubiconproject.com

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings,) optimizing more than 16 billion ads each month across 300+ ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across the country’s mobile and PC Internet screens.

The U.K. paper, which is comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry, providing:

* A trend analysis of PC and mobile Internet growth over the course of the past year.
* Demographic profiles of these audiences.
* Cross-platform trend analysis of key online sectors including social networking, search and email usage.
* An overview of U.K. smartphone usage, examining subscription rates as well as a comprehensive analysis of the most popular online domains being visited by this key mobile audience.
* A thorough introduction to comScore’s new M:Metrics mobile monitoring methodology

PC & Mobile Internet Penetration: Comparative Overview
Key findings from the study include an overview of the relative sizes of the PC and mobile Internet audiences, showing that there were 12.9 million mobile Internet users age 13 and over in the U.K. in July (representing 25 percent of the total U.K. population) compared with 35.2 million PC Internet users age 15 and over (a 70-percent reach).

_______________________________________________________________________
PC & Mobile Internet Usage
Penetration of Total U.K. Country Population, Age 15+
Total Unique People (000)
July 2008
Source: comScore World Metrix/comScore M: Metrics MobiLens Survey
_______________________________________________________________________
Audience Total Number of People % Reach of Total
of People (000) U.K. Population
Age 15+

Total U.K. Country Population* 50,619 100%
Total PC Internet Users 35,223 70%
Total Mobile Internet Users** 12,882 25%
_______________________________________________________________________
*U.K. office of national statistics, 2007.
**Mobile Internet audience reach calculated on a 13+ universe.

“This report represents an important benchmark in the evolution of mobile Internet audience measurement,” said Herve Le Jouan, Managing Director, comScore Europe. “But beyond this – we are now at a pivotal stage in the development of the entire online industry, and if any U.K. marketers were still awaiting a sign that the mobile Internet platform has come of age, then the launch of the iPhone 3G certainly provided it. We hope that this research will provide valuable insight for the industry as a whole and promote further understanding of mobile Internet audience behavior as we move into an increasingly converging online world.”

The comScore U.K. PC & Mobile Internet White Paper is now available to download for free at:
http://www.comscore.com/uk/report/

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

NEW YORK – Amidst overall economic mayhem, the advertising industry is undergoing a massive shake-up. Shrinking traditional media budgets appear to be making way for an increase in online marketing dollars, as Internet advertising is a potent alternative for advertisers seeking clear, measurable return on their ad spend. The influx of dollars and advertisers brings great opportunity to Web sites, but also exacerbates a long-standing problem for top-tier publishers: the risk of inappropriate ads showing up amidst their high-end content. the Rubicon Project, an online advertising technology company, has created the industry’s first comprehensive solution to stop unwanted (e.g. those that contain adult content or promote competitive brands) ads in their tracks – protecting Web publishers and preventing inventory loss for ad networks at a crucial time for the industry.

The Rubicon Project’s Ad Quality Protection Program combines proprietary data-driven technology and unparalleled round-the-clock account support to provide publishers with a deep and proactive security layer that prevents undesirable ads from making it onto websites and in front of consumer eyes. For publishers, the Rubicon Project acts as an extension of an in-house ad-operations team, constantly ensuring ad quality standards aren’t compromised. Specific highlights of the Ad Quality Protection Program include:

* helix, a patent-pending artificial intelligence technology that auto-detects and flags inappropriate ads based on image content. Algorithmically driven, helix becomes smarter with every image it processes;
* Proactive screening of all publishers’ networks to ensure ad quality standards are upheld;
* Pausing of any offending ad tags until the problem is resolved. To date, 20,000 ad creatives have been frozen that, unchecked, would have been viewed by consumers as many as 40 million times;
* Ad Tag Screener, which allows publishers to directly pause offending network tags any time, day or night;
* Certification of every ad network to ensure compliance with each site’s ad quality standards before providing access to premium publishers;
* Pre-screening of all campaigns before they go live, as well as ongoing review of all advertising creatives to ensure ad quality standards are upheld;
* Dedicated account management team committed to meeting publisher’s business goals providing 24/7 operations support.

the Rubicon Project estimates that the absence of an across-the-board solution to filter unwanted ads can put up to 30% of publishers’ ad revenue at risk. The impact of unwanted ads damages a publisher’s brand value and reputation on multiple fronts by creating a negative user experience and driving away site visitors and the revenue they bring; de-valuing ad rates, which handicaps a sales team’s ability to sell at rate card prices; and alienating premium advertisers whose quality creative can be degraded by placement next to an offending ad.

“As a premium publisher that needs to maintain tight control over inventory running through ad networks, being able to manage the context of ads that appear on my site through ad networks is crucial,” said Andreas Droste, VP Sales & Marketing, Salon.com, a Rubicon Project customer. “Working with the Rubicon Project has been a relief. We no longer worry about ad quality affecting our brand or rates, spend hours managing the filtering of new ads or deal with the stress of policing ad networks. We feel safe knowing the Rubicon Project is taking care of it for us and is maximizing revenue without sacrificing any of our standards.”

Ad networks also benefit from the Ad Quality Protection Program. Working with the Rubicon Project prevents them from unintentionally serving undesirable ads, which is often grounds for immediate termination by publisher clients representing crucial revenue and quality inventory.

“Ad quality is the #1 risk top-tier web publishers face. Our goal is to help publishers protect their brand and make sure the user experience isn’t sacrificed or violated by providing technology and service that directly addresses and solves top concerns of ad quality,” said Frank Addante, CEO and co-founder of the Rubicon Project. “We aim to improve the efficiencies between ad networks and publishers to create a more harmonious and lucrative online advertising industry, especially in these trying economic times. No one else is providing the same level of support and innovation for publishers when it comes to ad quality.”

To learn more, visit: www.rubiconproject.com/adquality.

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Mayfield Fund, Clearstone Ventures and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across 300 ad networks. Reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.

Read Frank’s blog at: http://www.FounderBlog.com/.

NEW YORK – The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape. The company, which is optimizing ads for publishing customers at the pace of 15 billion per month thus far in Q4, based its analysis for the Q3 Report on the 28 billion impressions optimized during that quarter, from more than 270 ad networks.

“We’ve all seen how the economy, in the U.S. and around the globe, is affecting consumer and corporate spending. As marketers look at the challenges ahead, however, online advertising continues to grow, despite the negative dip in most traditional advertising markets,” said Frank Addante, CEO and founder of the Rubicon Project. “With this report we’re happy to deliver a glimmer of hope in uncertain times; based on in-depth market intelligence and informed analysis of data-backed trends, we think online advertising, especially by way of the best ad networks, has the potential to thrive even as Wall Street struggles.”

The Sky Is Not Falling

With the global economy facing stronger headwinds there was much speculation about how online advertising, and the ad industry as a whole, would weather the storm. Still, VC firms and other investors pumped $241 million into ad networks over the course of Q3, according to investment bank Petsky Prunier.

As marketers follow consumers’ lead and seek ways to tighten the belt, they’re shifting hundreds of millions, potentially billions, of dollars away from hard-to-measure traditional media to online advertising. The Internet offers directly measurable return on ad spend, something television, radio and print can’t deliver nearly as effectively, and ad networks are a critical channel through which fewer media buyers can access online media. Based on these market factors, and the trends revealed by the company’s own massive volume of data, the Rubicon Project is confident that online advertising will continue to represent a significant and growing portion of marketing spend. This will drive continued demand for ad networks and platforms like the Rubicon Project’s Ad Network Optimizer, which builds revenue and offers tremendous time and resource efficiencies for website publishers.

Sample Findings:

* Newspapers are struggling with sales and circulation numbers offline, but recent deals they’ve brokered with ad networks and other web-based properties have started to net positive results;
* News & Reference site CPMs outperformed other verticals with an across-the-board CPM increase of 36 percent over Q2 – only Food & Drink sites garnered higher absolute prices during Q3;
* Social Networking sites (and other channels like Young Adults, Music and Entertainment) struggle to match inventory with demand. Already-low CPMs in the Social Networking channel slipped 3 percent in Q3. With more than 150 million consumers spending time on social networking sites, however, advertisers will continue to spend to reach this audience, driving overall revenue upward;
* Network performance in Q3 varied by type – behavioral networks, while still delivering the highest CPMs across all networks, were slightly down, while all-purpose networks saw marked pricing lifts;
* Average CPMs served across thousands of sites and 270 ad networks slipped 11 percent from Q2, but performance varied by network type and channel. Several channels experienced greater than 25 percent lift in CPMs from Q2, while others dropped by almost 20 percent. This fluctuation among verticals appears little different from past quarters’ analysis.

To access a free download of the Q3 Online Advertising Market Report, as well as past published reports, visit: http://www.rubiconproject.com.

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70-80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Mayfield Fund, Clearstone Ventures and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across more than 300 top ad networks. Reaching more than 250 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.

Read Frank’s blog at: http://www.FounderBlog.com/.

“Consumers have made clear that they want as many online alternatives as possible. To address Internet consumers’ diverse interests, online innovators are continually developing new business models to provide consumers with an expanding variety of legal content.
Termination of the Google-Yahoo partnership, which would have allowed one company to control online advertising, keeps the door open for vibrant online competition. By preserving competitors’ ability to create new business models for Internet services, today’s developments should enable Internet users to enjoy the full benefits of creativity and innovation.
Government scrutiny of this deal worked to help protect innovation and competition on the Internet. The entire Internet ecosystem – consumers, creators, innovators, and companies – will be better off as a result.”

SUNNYVALE, Calif. – Joining fellow founding members, Yahoo! Inc. (Nasdaq:YHOO) announced the launch of the Global Network Initiative: Protecting and Advancing Freedom of Expression and Privacy in the Information and Communication Technology Industry (GNI).

This landmark initiative will help guide information and communications technology companies in protecting and advancing freedom of expression and privacy across the globe when they encounter laws and policies that interfere with these fundamental human rights.

“Yahoo! was founded on the belief that access to information can enrich people’s lives, and the principles we unveil today reflect our determination that our actions match our values around the world,” said Jerry Yang, Yahoo!’s CEO and Co-founder. “These principles provide a valuable roadmap for companies like Yahoo! operating in markets where freedom of expression and privacy are unfairly restricted. Through the collective efforts of industry, advocates, and government we will continue to see technology and the Internet as a way to improve people’s lives.”

Today’s announcement represents the result of over two years of work by an international group of information and communications technology companies, human rights organizations, academics, investors and technology leaders. The GNI establishes a core set of Principles on Freedom of Expression and Privacy that will help participating companies protect the use of the Internet as a worldwide vehicle for sharing information, personal expression, innovation and economic development.

Participating companies include Yahoo!, Google, and Microsoft, and human rights groups including Human Rights First, Committee to Protect Journalists, Human Rights Watch, and Human Rights in China. The process was facilitated by the Center for Democracy and Technology and Business for Social Responsibility. The Berkman Center for Internet & Society at Harvard University was also a key advisor in the process.

Beyond these principles, the GNI establishes a framework for providing communications products and services the world over while ensuring a sustained commitment to protect fundamental human rights. Participating companies and other GNI members have agreed on Implementation Guidelines and a Governance, Accountability and Learning Framework that will ensure that the principles are reflected in their activities and business operations.

“Governments have the ultimate duty to protect their own citizens’ rights, and we realize responsible company actions alone cannot guarantee governments will uphold these obligations That is why GNI participants will also engage with governments and advocate for change where policies or practices are inconsistent with the protection of free expression and privacy,” said Michael Samway, Yahoo! Vice President and Deputy General Counsel.

GNI members commit to protect freedom of expression and privacy, partner with others to ensure collective governance and accountability, and promote its objectives throughout the world. For more information on the GNI please visit www.globalnetworkinitiative.org. (NOTE: Web site goes live Wednesday, October 29th)

While we have much still to accomplish collectively, Yahoo! believes the GNI and our other business and human rights initiatives are important steps in advancing freedom of expression and privacy around the world. Other key Yahoo! initiatives include:

Business Policies and Practices

We established the Yahoo! Business & Human Rights Program, a dedicated set of business policies and practices to promote access to the Internet while limiting ways in which our technologies can be used to suppress freedom of expression and the right to privacy. Yahoo! has previously instituted its own Human Rights Impact Assessment process, similar to the one now being adopted by the GNI, that examines the human rights landscape in a region and offers strategic approaches to protect the rights of our users through legal and operational structures, among other methods.

Yahoo! Human Rights Fund

Jerry Yang announced in November 2007 the intent to create the Yahoo! Human Rights Fund to provide humanitarian and legal support to political dissidents who have been imprisoned for expressing their views online, as well as support for their families.

High-Level Efforts to Release Dissidents

Yahoo! has been, and will continue, working to secure the release of certain political dissidents through ongoing discussions with high-ranking U.S. and Chinese officials, human rights groups, and the State Department. Our CEO Jerry Yang has been to Capitol Hill and to the State Department to discuss this issue, and earlier this year sent a letter to Secretary of State Condoleezza Rice urging the Bush Administration to use its diplomatic influence to actively pursue the release of Chinese dissidents imprisoned for exercising their right to freedom of expression.

Global Values/International Fellowships

Yahoo! has also established international fellowships at Stanford and Georgetown Universities to promote the pursuits of journalists from press-restrictive countries and scholars exploring the link between global values, the Internet, and communication technologies. For more information, please visit our Human Rights and Freedom of Expression web page at http://yhoo.client.shareholder.com/press/ human-rights-free-expression.cfm. (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the Company’s blog, Yodel Anecdotal. http://www.ycorpblog.com/

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, proudly welcomes two new and noteworthy executive appointments to the company: Mark Douglas as vice president of engineering and Seizo Welch as vice president of finance. Douglas is responsible for building and managing the Rubicon Project’s engineering, quality assurance and Web operations teams. These teams are vital to building and maintaining the company’s fast-growing Ad Network Optimization platform, integral Smart-Matching™ technology and delivery of billions of ad impressions worldwide. Welch will oversee management of all finance and accounting functions in the company, including support of the company’s rapid expansion.

Douglas’s engineering background spans nineteen years and features some of the most notable names in the technology industry. His career began at Oracle as an early member of the Oracle Application Division team that developed the Application Division Core Platform from scratch. Most recently he served as vice president of technology at another “match-making company,” eHarmony.com, the Internet’s No. 1 trusted relationship services provider in the United States. While at eHarmony, he led the technology charge helping the company become one of the most widely-known Internet dating sites, boasting annual revenue approaching $200 million with more than 20 million registered users.

“When I first looked at the Rubicon Project, I immediately saw a direct parallel between ad monetization and the matchmaking technology I developed at eHarmony,” said Douglas. “To work with an innovative company that is committed and driven to truly automate the business of online advertising for both web publishers and ad networks is an incredible opportunity. I look forward to contributing to the company’s plans to bring this revolutionary technology to large publishers worldwide.”

“Having Mark join the Rubicon Project is a huge win. He brings an impressive amount of engineering experience and excels at translating large technology challenges into executable products and solutions,” said Frank Addante, CEO and founder of the Rubicon Project. “Seizo is a key addition to our team as well. His results overseeing companies from the ‘start-up’ phase to those with global dominance make him the obvious pick to lead our financial charge. His experience and foresight are crucial to executing on our company’s rapid growth plans. With minds like Mark’s and Seizo’s joining our stellar team, we’re even better prepared to achieve our goal of premium ad network optimization for publishers and networks across the globe.”

“I love building start-ups into strong and successful businesses,” said Welch. “By becoming a leader in the space in such a short amount of time, the Rubicon Project has already demonstrated the capacity to deliver on its massive market potential. It’s energizing to work with such a passionate and intelligent team that’s tackling massive industry challenges.”

Welch was formerly vice president of finance at Experian Interactive Media, managing a team that focused on lead-generation companies, including LowerMyBills.com. Prior to Experian he was part of a team that grew LowerMyBills.com, acquired by Experian in 2005, from a small start-up to a more than $200 million per year business.

About the Rubicon Project

In 2007, the Rubicon Project started on a mission to automate the fractured $45 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today, the team pioneered the category of Ad Network Optimization (ANO) to provide publishers with a solution that makes them the most money possible by optimizing unsold ad space across ad networks, eliminating the hassles of ad network management and protecting their brands when selling through these critical channels. Using its $22 million in funding, the company is investing heavily in the development of its patent-pending Smart Matching™ technology. This unique predictive technology takes advantage of billions of pieces of proprietary market data to match every ad impression to the best money-making opportunities from ad networks.

In just one year, the company has built a healthy roster of 1300 active customers, and optimizes more than 12 billion ads each month across 280 of the top ad networks. Currently reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and a critical source of intelligent ad space and targeted reach for ad networks across the globe. Based in Los Angeles, the company is backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. Demand More from your Unsold Ad Space: www.rubiconproject.com.

There are many interesting findings, and metrics that you wouldn’t find anywhere else but in the Eyeblaster’s Analytics Bulletin – we will discuss them over the next week in details, but for now let’s see the key findings and highlights:

- In the first three quarters of 2007, users spent an average of 111 seconds per page. In Q4, that average time spiked to 136.8 seconds. Peaking in December at over 146 seconds.

- Users give up to 2.5 minutes of their time on average to look at page content, and naturally longer to view ads placed on the page.

- Video ads reach almost 50% of users during the holiday season, and out of those who do, 54% view the ad all the way through.

- During the holiday season, online media gives you twice as much the time of a TV ad to get your message through.

- According to eMarketer, almost 70% of internet users in the US will buy online this year, while in the UK the numbers are past 75%. 37% of all Q4 2007 sales in the US were in December. Even consumers who like to see and feel before they buy usually start their shopping journey online: 66% of UK consumers and 57% of US consumers researched products online before conducting an in-store purchase.

More key metrics and insights to follow next week!

New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six new Supporters to the Association.

OPA Member companies, all of which are providers of high quality, premium online content, have a combined, unduplicated reach of 149.3 million monthly unique visitors, or 79% of the total U.S. online population.* They include a great diversity of content, with the leading publishers of general and political news, sports and entertainment information, product reviews, travel information, business and financial news and more.

A complete list of members can be found here.

“Our new Members are among the most respected online publishers, and they represent a wide array of digital content,” said OPA President Pam Horan. “One of the most important characteristics of these – and all OPA members – is the rich, high quality environment they offer advertisers. With valuable content, highly-engaged audiences and unparalleled levels of trust, OPA members are simply better at delivering results.”

Horan continued, “The OPA’s member sites now reach nearly 80% of the American online audience, making it clear they are essential to internet users’ daily lives. The content provided by OPA sites is among the most relied upon anywhere on the Web.”

The new OPA members are:

American Express Publishing (www.amexpub.com) – including sites for Travel + Leisure (travelandleisure.com), Food & Wine (foodandwine.com)
BeliefNet (www.beliefnet.com)
Community Newspaper Holdings, Inc (www.cnhi.com) – including sites for newspapers in 21 U.S. states
Harvard Business Publishing (www.harvardbusiness.org) – including HBR.org
HuffingtonPost (www.huffingtonpost.com)
National Public Radio (www.npr.org)
Readers Digest (www.rd.com) – including Allrecipes.com and sites for Reader’s Digest (www.readersdigest.com), Every Day with Rachael Ray (www.rachaelraymag.com), The Family Handyman (www.familyhandyman.com), Taste of Home (www.tasteofhome.com) and others
Reed Business Information (www.reedbusiness.com) – including 80 business information Websites
TopTenReviews (www.toptenreviews.com)
Westwood One (www.westwoodone.com) – creator of traffic, news, and entertainment content for more than 450 sites including portals, radio, television and newspapers
OPA membership is open to quality online publishers that principally create and deliver their own content. Organizations must adhere to the highest online publishing standards, and before becoming a member, demonstrate their commitment to these standards for at least one year. Members must also meet a number of specific criteria, including having a dedicated online content production staff, having staff committed to generating revenue, and using fair and honest consumer marketing tactics.

OPA Supporter membership includes companies that provide a wide range of services to the online publishing industry. In order to become a Supporter, companies must endorse the OPA’s publishing principles.

The New OPA Supporters are:

Audit Bureau of Circulations – ABC Interactive (www.accessabc.com)
Brooks Bell Interactive (www.brooks-bell.com)
Cisco Media Solutions Group (www.cisco.com/go/media)
Collective Media (www.collective-media.com)
ScanScout (www.scanscout.com)
ShortTail Media (www.shorttailmedia.com)
*comScore Media Metrix, August 2008, combined home/work/university data.

About the OPA

Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 149.3 million visitors, or 79% percent of the total U.S. Internet audience (Source: comScore Media Metrix, August 2008 combined home/work/university data). For more information, go to www.online-publishers.org.

LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money possible, eliminates the hassles of ad network management and protects their brand when selling through these critical channels.

STATISTICS

Each quarter the company has consistently shattered its revenue, impression, reach and publisher revenue lift goals. Highlights from the first 12 months include:

* 55 billion total ad impressions optimized;
* Currently optimizing 12 billion ads monthly;
* Active customer base of 1,300 publishers;
* Healthy roster of Internet’s largest properties including 4 of 5 top newspaper publishers;
* Ties established with more than 280 top ad networks;
* Most major ad networks are working with the Rubicon Project today, including International networks in Asia, Europe, Australia and Latin America;
* Revenue lift ranging from of 30-300% for publishers;
* 250% revenue growth from Q2 to Q3.

TECHNOLOGY & CUSTOMER DEVELOPMENT:

To achieve its mission to automate the online advertising industry, the Rubicon Project set out to create a superior technology platform to optimize the relationship between publishers and ad networks. In today’s fragmented market it was a massive undertaking:

* Launched industry-first Smart Matching™ (patent pending) technology platform;
* Created Certified Ad Space™ program, ensuring safety and accuracy for agencies and advertisers when buying media through ad networks;
* Developed Brand Protection solution to address three top issues plaguing large publishers: ad quality, ad network serving speed and channel conflict.

• Channel Conflict: the Rubicon Project developed a program to alleviate the stress of channel conflict by creating qualified anonymous inventory based solely on channel, demography, geography and other premium factors without guaranteeing inventory by brand name.

• Ad Quality Protection for Publishers: Three-fold approach: proprietary technology; dedicated policing team that works with ad networks to match ads top referred quality settings; and a dedicated ad quality protection team led by our Ad Quality Czar that diligently reviews ads.

• Ad Network Ad Serving Speed Monitoring: Slow ad serving speeds cost publishers money, which is why the Rubicon Project system monitors each network for serving speeds. When an ad network experiences slow serving times they are automatically paused until performance improves, minimizing the brand and user experience impact slow ads can have for websites.

CORPORATE MILESTONES

In addition to technology and customer growth the company also experienced many exciting corporate milestones:

* Raised $22 million in capital. In January, the Rubicon Project announced a series B round led by Mayfield Fund, a $15 million follow-on to the $6 million financing led by Clearstone Venture Partners in October 2007. Additional investors include IDG Ventures Asia, Matt Coffin, Founding CEO of LowerMyBills.com and Jarl Mohn.
* Introduced CNET Chairman Jarl Mohn to the company’s Board of Directors;
* Grew team from 8 A++ employees to 65 passionate entrepreneurs in Los Angeles, San Francisco and New York;
* Issued the industry’s first ad network optimization market reports.

the Rubicon Project have also won a number of prestigious awards:

* AlwaysOn OnMedia 100 winner, honoring the top private game-changing players in the marketing, branding, advertising, and public relations industries;
* AlwaysOn’s Global 250 winner, honoring top emerging private companies that are creating new business opportunities in the global technology industries;
* Winner of PriceWaterhouseCooper’s Entretech Entrepreneurship Award;
* Finalist for three American Business Awards: Best New Company; Best New Product or Service; and Most Innovative Company;
* #24 on Fast Company’s Fast 50 Top Reader’s favorite list;
* Awarded Favorite Startup at TwiistUp, Los Angeles’ premier emerging technology event.

What’s in store for the Rubicon Project in 2009?

* Primary focus on technology advancements, including:

• Algorithms and math to further improve monetization for publishers and ad networks;
• Global Infrastructure development;
• Intelligent data solutions to help ad networks create more effective campaigns.

* Growth, growth, and growth:

• International expansion;
• Key partnerships to grow the Rubicon Project’s technology platform;
• Strategic acquisitions.

QUOTES

Frank Addante, CEO and Founder of the Rubicon Project

“When we started this company over a year ago, many were predicting that ad networks were going to be a thing of the past. We saw ad networks as an important part of the online advertising ecosystem. They provide increased efficiency for advertisers.” Said Frank Addante, CEO and Founder, “Today, ad networks are critical sales channels for websites. They are here to stay and stronger than ever. We’re here to help website publishers maximize the value of this channel through our Ad Network Optimization service.”

Jarl Mohn, Board member and investor

“I was really impressed by how much the team at the Rubicon Project has accomplished in such a short period of time. The strides that have been made toward solving such a massive industry headache are significant. The combination of Frank Addante’s experience building and running companies, the industry knowledge of the employees and the overwhelming interest in their service by major International brands made it an easy decision to become an investor and get involved. the Rubicon Project is the company that is building the ultimate monetization technology for online advertising.”

Sumant Mandal, Managing Director, Clearstone Venture Partners (Series A investor)

“As a VC that previously invested in prior industry game-changers like Overture and PayPal, among others, I always look for a great team, coupled with real market insight into a massive pain point to determine where to invest next. the Rubicon Project identified an industry pain point that wasn’t being addressed – how to help publishers make more money from their ad inventory without investing more resources and time. This need is even more relevant today than a year ago when the company began taking on customers. As advertising budgets come under increased scrutiny and the economic climate becomes less forgiving, ensuring publishers are able to maximize potential ad inventory revenues has become a ‘must have’ versus a ‘nice to have’. The team at the Rubicon Project has been phenomenal to work with and have built a world-class execution engine. I look forward to seeing what they accomplish the next 12 months.”

Major Newspaper Publisher

“Maximizing revenue streams to support our news business is more important than ever. the Rubicon Project manages all of our network relationships and takes on the responsibility of ensuring every piece of unsold inventory has a paid advertisement in it. This allows us to focus on our direct sales efforts while they focus on working with ad networks, allocating and optimizing ad inventory and flagging potential ad quality issues. These are just a few of the functions that Rubicon performs. Their efforts have saved our team countless hours of time and frustration all while bringing us an increase in yield from new ad network relationships and allowing us to work on other vital components of our business.”

Greg Liberman, President and Chief Operating Officer, Spark Networks®

“Spark Networks® (AMEX:LOV) is a publicly-traded company with more than 30 targeted online singles communities – such as JDate®.com, BlackSingles.com® and ChristianMingle®.com – in our portfolio. Although the vast majority of our revenue is derived from subscription sales, advertising has become an increasingly important component of our strategy. While our in-house ad sales team focuses on making sales and super-serving our direct advertising partners, efficiently monetizing remnant inventory for multiple properties can be a challenge. That is why we turned to the Rubicon Project. the Rubicon Project helps us manage and optimize network advertising for many of our large communities, ensuring the right network ads show in the right places at the right times.”

About the Rubicon Project

In 2007, the Rubicon Project started on a mission to automate the fractured $45 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today, the team pioneered the category of Ad Network Optimization (ANO) to provide publishers with a solution that makes them the most money possible by optimizing unsold ad space across ad networks, eliminating the hassles of ad network management and protecting their brands when selling through these critical channels. Using its $22 million in funding, the company is investing heavily in the development of its patent-pending Smart Matching™ technology. This unique predictive technology takes advantage of billions of pieces of proprietary market data to match every ad impression to the best money-making opportunities from ad networks.

In just one year, the company has built a healthy roster of 1300 active customers, and optimizes more than 12 billion ads each month across 280 of the top ad networks. Currently reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and a critical source of intelligent ad space and targeted reach for ad networks across the globe. Based in Los Angeles, the company is backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. Demand More from your Unsold Ad Space: www.rubiconproject.com.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting capabilities.

Marketers have long used the customer lifecycle, or purchase funnel, in order to understand and segment customers and position advertising accordingly. 24/7 Real Media incorporates this approach to provide strategic guidance on which online ad targeting methods are most effective to reach and engage customers as they move through the four Lifecycle phases: awareness, preference, purchase and loyalty.

Lifecycle Media Management works by first understanding where an advertiser’s customers are in the purchase cycle, and then by deploying a strategic combination of targeting techniques to effectively reach them with a particular campaign. A sample approach for an advertiser aiming to drive brand awareness could include demographic and geographic targeting, in conjunction with Mindset Media buys. A sample approach for an advertiser whose goal is retaining and upselling customers could center on behavioral targeting or retargeting.

Each advertiser’s message is given prominent reach across the 24/7 Real Media network, one of the ten largest networks with over 123 million monthly unique visitors in the US (comScore Media Metrix, August 2008) across more than 1,500 publishers. The 24/7 Real Media ad network has grown 37% in 2008, and now reaches 65% of all U.S. Internet users, ensuring advertisers have access to a large segment of their target customers.

“Lifecycle Media Management offers advertisers unparalleled precision to accomplish specific program goals like increasing brand awareness, driving sales and retaining or up-selling customers,” said Ari Bluman, President of North American Sales and Operations for 24/7 Real Media, Inc. “With so many innovative targeting options available to advertisers, we can help formulate a clear strategy for distributing each unique advertising message, and help them ensure that message reaches the right customers across our massive media network.”

For more information on 24/7 Real Media’s network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

RESTON, VA, September 10, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.

Google Sites Maintains Dominant Position

In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from July 2008 include:

• 75 percent of the total U.S. Internet audience viewed online video.
• Americans spent a total of 558 million hours watching online video during the month.
• The average online video viewer watched 235 minutes of video.
• 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
• 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
• The duration of the average online video was 2.9 minutes.

To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a new monetization system, several new interactive tools and open API.

With the Overlay.TV toolkit, users can add video-in-video, product placements, hyperlinks, text and clip art to build alternate endings, pop-up video, detailed product reviews or any number of creative applications to personalize and share video content. In addition to these innovative tools, the newly launched Overlay.TV site has made it possible and simple for content publishers, marketers and users to capitalize on popular videos.

“The eternal question of online video is how to make it interactive and profitable,” said Rob Lane, President and CEO of Overlay.TV. “Overlay.TV helps everyone from videobloggers to corporate marketers answer that question by letting users add a new layer of personalization that can be easily turned into revenue.”

Overlay.TV has been working with many different customers throughout the beta period and is launching joint efforts with several content creators and partners, including Nettwerk Records, Amber MacArthur and several others. Uh Huh Her, one of the first Nettwerk artists to go live has already integrated the Overlay.TV content into their online web presence, and you can see more content from Nettwerk Records in the Overlay.TV Nettwerk Channel at http://www.overlay.tv/channel/show/Nettwerk+Records.

How Video and Overlay Creators Can Cash in

With the ability to link to more than 1,000 affiliate retailers including Amazon.com, iTunes and Macy’s, Overlay creators will be able to start making money from online video with just a few easy clicks.

Every time a product featured in a creator’s video is clicked on and purchased, Overlay.TV shares the affiliate revenue with the creator—as much as 50 per cent depending on the retailer. Registered users simply point their Overlay.TV Wallet to their PayPal account and monies made are deposited through PayPal into their bank account on demand.

Video-in-Video Capability

The new platform includes a video-in-video feature that can be used for everything from video Karaoke, complete with song lyrics, to narrating demonstration or product review videos directly from a Web cam, or by uploading a separate video file into the overlay.

Twitter and Chat Integration

Overlay creators will be able to incorporate their Twitter stream right into the video through one of Overlay.TV’s ingenious video widgets. There is also a live chat feature, which means that video viewers and producers will be able to chat in real-time through the video player while the video is playing.

Overlay.TV Opens Up

As part of this release, Overlay.TV has completed their integration with OpenSocial, which makes it very easy for content creators to embed their creations in sites like MySpace and others using the OpenSocial standards. Overlay.TV has also given developers and designers access to the API and the player’s SDK through the Overlay.TV Developer Center. Developers can customize the player in any way they see fit, and easily integrate it with their own applications and Web presence.

User Control

The viewer is always in control when watching an Overlay.TV video. Don’t want to register to see the videos? No worries, it’s not required. Don’t want to see the overlays? Click the off button and watch unmodified video.

Overlay creators have full control of what they create, from the content, to making their videos public or private and embeddable on other sites either with an embed code or Overlay.TV’s new video widget.

Who’s Talking About Overlay.TV

Amber Macarthur, podcaster, Net@Nite; founder, MGImedia

“As a journalist and blogger, I am mostly excited about using Overlay.TV to add more context to the information in my own videos. When I am talking about a product or service, I can offer more information, hyperlinks, and even other videos within the videos. This gives me a more powerful broadcasting tool that keeps all that relevance, context and interactivity anywhere it is shared.”

James Governor, analyst, Red Monk

“What makes Overlay.TV really unique is the fact that they approached this as a platform, not a medium. The advantage of enabling other sites and developers to take advantage of commerce and UGC in online video will ultimately boost the relevance of video content, and of Overlay.TV as a company.”

Kevin Nalts, YouTube superstar

“Video creators are storytellers at the end of the day, and we will use whatever tools we can that help us tell that story in a more engaging and relevant way. Overlay.TV really opens up the possibilities by adding a whole layer of interactivity to the dialogue we create. Using Overlays I can have alternate endings, or entice users to follow links or easily add graphics and text that were typically complex and didn’t handle being resized very well. This is getting a permanent home in my toolkit.”

Demo Video

The best way to experience Overlay.TV is to see it in action. Amber Macarthur is hosting a 13-part daily video series on Overlay.TV that will give users all the tips and tricks they need to become an overlay-producing superstar. The OverView will launch on Overlay.TV on September 12th.

How it Works

The Overlay.TV platform enables video to stream from most of the popular video sharing sites like YouTube, MySpace TV, Google Video and Yahoo! Video; among others. Publishers can simply overlay video, pictures, words and graphics on top of video and link to products or information on external Web sites.

They can then share the enhanced video via email, their blogs, social networking profiles, personal websites and social bookmarking sites like del.icio.us and Digg. As video streams from its original location, viewers are able to opt-in to receive “overlays” or turn them off.

With Overlay.TV platform, publishers are also able to monetize their “overlays” by linking to various e-commerce Web pages. The platform provides publishers and e-commerce partners with tools to measure ROI and analyze resulting traffic to improve their advertising strategies, without increasing the costs associated with video production.

About Overlay.TV

Overlay.TV is an interactive media company that provides a video commerce platform that enables Internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites. Overlay.TV is a private company headquartered in Ottawa, Canada. For more information, please visit www.overlay.tv.

Press room:

http://www.overlay.tv/about/press

RSS:

http://blog.overlay.tv/category/in-the-news/rss

Blog:

http://blog.overlay.tv/

Del.icio.us

http://del.icio.us/overlay.tv

RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users in the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of an advertiser’s campaign. Ad Metrix also provides samples of the creative ad units with information on ad sizes.

Fox Interactive Media Ranks as Top Display Ad Publisher in June

Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion (10.5 percent share), reached 130 million unique individuals with its ads – reaching more people than any other publisher. AOL LLC ranked third with 19 billion display ads (5.8 percent share), followed by Microsoft Sites with 15.4 billion (4.7 percent share), and Google Sites with 5.1 billion (1.5 percent share).

Top Display Ad Publisher Sites June 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix
Publisher Site	Total Display Ad Views (MM)	Share of Display Ads	Advertising Exposed Unique Visitors (000)
Total Internet	329,828	100.0	180,571
Fox Interactive Media	52,288	15.9	83,714
Yahoo! Sites	34,675	10.5	130,680
AOL LLC	19,004	5.8	96,512
Microsoft Sites	15,485	4.7	87,667
Google Sites	5,075	1.5	81,885
FACEBOOK.COM	3,650	1.1	30,723
eBay	3,512	1.1	52,238
Viacom Digital	3,114	0.9	36,382
COMCAST.NET	2,644	0.8	11,860
Glam Media	2,237	0.7	33,462

Microsoft Ranks as Top Display Advertiser in June

Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites including LowerMyBills.com and FreeCreditReport.com, and United Online (3.9 billion), which owns the heavily advertised Classmates.com. Several communications providers ranked among the top ten, including Verizon with 3.8 billion, AT&T with3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.

Top Online Display Advertisers June 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix
Advertiser	Total Display Ad Views (MM)	Share of Display Ads	Advertising Exposed Unique Visitors (000)
Total Internet	329,828	100.0	180,571
Microsoft	5,529	1.7	126,367
University of Phoenix	4,722	1.4	120,475
Experian Interactive	3,968	1.2	137,915
United Online, Inc	3,929	1.2	136,329
Verizon	3,818	1.2	130,839
AT&T, Inc.	3,802	1.2	134,341
Deutsche Telekom	3,594	1.1	129,951
Vonage	3,368	1.0	132,964
Netflix	3,146	1.0	134,554
Ask Network	2,852	0.9	102,565

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

Quite a quick investigation and resolution from comScore… but let’s have a recap into the whole story:

- a relatively obscure video network, YuMe, found itself ranked #8 in June’s Ad Focus rankings, with a reported audience of 134 million unique visitors and 71% reach among U.S. Internet users – all this as a result of their recent deal with Microsoft to monetize their remnant video inventory;

- raised voices in the industry led to a brief investigation, when comScore decided to demote YuMe to the 35th place and discount the Microsoft traffic as it was ‘inappropriately assigned’;

- YuMe protests and demands more uniform measurement procedures across ad networks, or a split between traditional display ad networks and video ad networks;

- comScore responds in just a couple of days and reinstates YuMe, saying ‘ComScore has verified that a legitimate business relationship exists between YuMe and Microsoft through documentation provided.’

While YuMe can rejoice now for the second time, there are major question marks in regard to comScore’s transparency:

- how’s their justification standing, since the initial issue wasn’t the ‘legitimacy’ of the YuMe – Microsoft deal, but the way impressions were counted (the whole Microsoft traffic was counted into YuMe’s network, and not only the one actually monetized by YuMe);

- what are the implication of comScore’s recent statement that ‘YuMe meets all current rules for inclusion as a custom entity in the Ad Focus category’ – if this is a custom entry in the rankings, how is it measurable and comparable with the other entries?

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during the month of April.

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of the advertiser’s campaign. It also provides samples of the creative ad units with information on ad sizes.

American Apparel Top Online Advertiser among Apparel Retailers

American Apparel delivered 483 million display ad views in April, reaching 49 million Internet users an average of 9.9 times during the month. Under Armour ranked second with 311 million ad views, followed by Snorg Tees (249 million) and L.L. Bean (205 million).

*Share of advertising voice among Top 15 online advertisers in the category

** Excludes house ads and small 120×120 ads

While athletic apparel (Under Armour, Nike, NFL Shop), shoes (Nike, Endless, Skechers), and t-shirts (American Apparel, Snorg Tees, and Busted Tees) are well represented among the top online advertisers in this segment, many of the largest apparel retailers are noticeably absent from this list.

“Apparel is one of the largest U.S. e-commerce categories, accounting for roughly 15 percent of total online retail sales,” said Evan Neufeld, comScore Vice President, Advertising Effectiveness. “However, some of the biggest retailers in the category are significantly underrepresented in the online display ad market. Given the Internet’s proven ability to drive both online and offline sales, those retailers failing to make use of this growing advertising channel are overlooking a substantial opportunity.”

American Apparel Advertises Heavily on Social Media Sites

In April, the majority of display ads for American Apparel were delivered via social media. Nearly half of its ads appeared on top social networking sites MySpace.com (24 percent) and Facebook.com (19 percent), while AOL’s AIM application carried nearly 12 percent.

“American Apparel is a cutting edge brand, and its online advertising strategy clearly reflects that,” added Mr. Neufeld. “Using social media as the primary vehicle to drive its provocative ad campaigns has helped it build a strong presence among its core audience of young adults.”

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of three new behavioral segments designed to target shoppers for back to school necessities in the months leading up to the start of the fall semester. These segments, “Fall Clothing Shoppers,” “Back to School Clothing and Supply Shoppers” and “Back to School Computer and Gadget Shoppers,” help advertisers take advantage of the late summer/early fall necessity shopping period and find the exact consumers in the market for their particular product or service.

Each segment is derived from Revenue Science’s highly advanced targeting technology, which utilizes Boolean logic to create unique audience segments and find those consumers who are not only interested in a product, but are ready to buy. Fall clothing shoppers are those people who are researching and shopping for cool weather clothing and fall fashions. Back to school clothing and supply shoppers are students and their parents looking for age-appropriate clothing and school supplies from backpacks to graphing calculators. Technology has become a prominent part of the curriculum, so Revenue Science also created the back to school computer and gadget shoppers segment to find students and parents shopping for electronics and computers for the classroom.

“As a leading agency in our use of behavioral targeting, we are always looking for advanced opportunities to help our clients drive incremental revenue, particularly in key seasonal times such as Back to School. It becomes even more important to be laser sharp in our strategic efforts to effectively allocate precious media dollars during this time of economic strain,” said Robin Neifield, CEO, NetPlus Marketing. “Increased options and focused segmentation that addresses key shopping behavior enhances what we can potentially offer to our clients. Obviously we want to invest where we are most likely to see the most productive returns.”

As gas prices rise and mall traffic slows due to the current economic challenges, marketers are just as concerned with getting the most for their dollar as anyone else. The ability to focus marketing efforts and budget on customers who will be actually generating revenue for them is the key benefit to implementing these segments.

“There’s a massive increase in online shopping during the back to school period. Advertising during this time is crucial as the market is relatively narrow and quite competitive. People are generally shopping less and looking for the best deals,” said Monty Hudson, VP of Sales and Media. “Behavioral targeting has the power to take full advantage of this brief timeframe and our specific segments help advertisers deliver messages to their ideal customers, those with intent to purchase.”

These custom back to school audiences are offered in addition to more than 90 targeted segments in various channels, including Business Travelers, Video Gamers, Stock Traders, Diet & Fitness Enthusiasts, Pet Lovers, Corporate Technologists, Gadget Lovers, Luxury Auto Buyers and many more. Combining these carefully crafted segments with Revenue Science’s powerful Boolean logic capabilities enable any marketer to access targeted audiences at scale.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

In June 2008, the Advertising.com display network reached 167.7 million unique visitors in the U.S., or 88.3% of the total domestic online audience. This reach surpasses all other online ad networks, according to comScore. Platform-A as a whole, which includes Advertising.com’s third-party network as well as AOL’s owned-and-operated network, ranked number one in the Media Metrix Ad Focus ranking, reaching 170.3 million unique visitors in the U.S., or 89.7% of the U.S. online audience.

“With its extensive reach and advanced targeting and performance tools, Advertising.com is a critical pillar of Platform-A,” said Lynda Clarizio, President of Platform-A. “Our ability to reach nine out of ten Internet users and then use our technology to target our audience in virtually infinite ways is one of our most powerful assets as a digital advertising company.”

AOL launched Platform-A in 2007, merging six complementary advertising companies, including Advertising.com, to create the industry’s largest and most sophisticated digital advertising platform.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network for which comScore data are available including Google, Specific Media, ValueClick Networks and Tribal Fusion. According to the same data, Adconion’s reach grew 27.4 percent from January-June 2008.

Adconion is now the eighth largest network in the United States reaching over 125 million unique Internet users in June 2008, or 66 percent of the market, according to comScore. Globally, Adconion reaches over 244 million unique users.

“Expanding our audience network’s reach is a crucial piece of our mission to be a true partner to agencies and marketers by offering both an independent, global perspective and tailored services to protect their brands and reach the right consumer across platforms” said Tyler Moebius, founder and chief executive officer of Adconion, based in Santa Monica.
“Adconion’s vastly increased reach both in the U.S. and globally contributed to revenue growth of 35 percent from Q1 to Q2 this year.”

Since completing a record $80 million Series C round of funding in February 2008 and subsequently acquiring leading direct marketer Frontline Direct in March, Adconion has invested heavily in the North American market, opening offices in Santa Monica, New York, Toronto, San Diego, Chicago and Detroit, in addition to steadily growing its dedicated global sales team. Adconion now employs nearly 250 people in 12 offices worldwide. “We are committed to closely collaborating with agencies and marketers to build lasting relationships with them and their brands,” said Keith Kaplan, Adconion’s President of North America, based in New York. “Our focus continues to be on growing our audience network by working with high quality publishers, developing proprietary audience targeting technology and further broadening our global footprint to enable our clients to reach their audience in the U.S. and around the world.”

About Adconion
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

“Joining the NAI supports our ongoing commitment to transparent business practices and the highest of standards, particularly when it comes to protecting consumers’ privacy,” stated Dilip DaSilva, founder and chief executive officer of Exponential Interactive. “We look forward to working with the NAI and serving as an industry leader to establish additional responsible business and data management practices.”

“We’re thrilled that Exponential has joined the NAI and is demonstrating its commitment to protecting consumer privacy,” said Trevor Hughes, executive director of the NAI. “The growing participation in the NAI validates the importance of developing responsible, consumer-focused industry standards. “

The NAI is a trade association for online marketing organizations. The NAI was formed in 1999 in response to consumer concerns over the use of profile-based targeted online advertising. The resulting set of self-regulatory principles remain a model for effective industry self regulation. The NAI Opt-out Tool was developed for the express purpose of allowing consumers to “opt out” of targeted advertising delivered by member ad networks. Consumers interested in opting out of receiving cookies from Exponential’s Tribal Fusion network can do so on the NAI Web site or by visiting from Exponential’s privacy policy page.

About Exponential™ Interactive, Inc.

Exponential is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers on the Net today, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and in-text solutions.

Each of Exponential’s businesses – Tribal Fusion®, FullTango®, LeadGenuity®, EchoTopic®– brings state-of-the-art optimization technology and expertise, generating 30 billion online ad impressions per month, reaching 70% of the US Internet users and 230 million consumers worldwide.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com

About the NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to recent Jupiter Advertiser Executive studies, 49 percent of advertisers surveyed plan to use behaviorally targeted ads in 2008, and 31 percent claimed that determining where/how to reach their target audience will present the greatest challenge to planning and implementing online advertising in 2008.

With the number of attendees doubling in size from last year, the Partner Summit in Las Vegas brought advertisers, agencies, publishers and industry luminaries together to discuss actual successes, challenges and solutions, present case studies, and learn from each other and the Revenue Science team about the company’s advanced targeting and segmentation capabilities.

As the Internet becomes increasingly fragmented and consumers get bombarded by more and more messages every day, behavioral targeting is helping advertisers reach not only consumers that have interest in their product or service, but also actual intent to purchase. Revenue Science’s richer segmentation based on Boolean logic allows its advertisers to find the type of consumers they are looking for.

“There is enormous revenue potential for behavioral targeting as online communication evolves and provides a wealth of information available to improve the consumer experience,” said Marla Schimke, VP of Marketing for Revenue Science. “Social media, user-generated content and the technology changes in offline media are changing the landscape significantly, and we’re thrilled to bring all of these diverse groups together to learn from each other and really find out how to most effectively adapt to and harness those changes.”

JPMorgan’s senior media equity analyst Imran Khan addressed the fact that rapid growth in page views on sites such as social networks, video sharing and online gaming sites cause audience fragmentation, but provide more opportunity to find your customers with behavioral targeting, no matter where they are online. He noted that pageviews have increased 33 percent over the past 4 years, while CPMs have declined 18 percent. Janet Balis, President of Digital Media Strategies, highlighted the publisher benefits of behavioral targeting such as increased utilization and eCPMs for lower tier inventory, the ability to create new solutions for advertisers, and access to more revenue channels. Agency representatives shared real life case studies discussing their implementations and philosophies about behavioral targeting.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

VivaKi will take advantage of the combined scale of the autonomous operations of Digitas, Starcom MediaVest, Denuo and ZenithOptimedia to develop new services, new tools, and new partnerships. The strategic move reflects Publicis Groupe’s conviction that a totally new and more integrated organization of the media, interactive, analog and digital universes is necessary in order to leverage scale and technological innovation, the key determinants of future success.

Maurice Levy, Chairman and CEO of Publicis Groupe, commented: “The explosion of digital over the last ten years has led to a revolution without precedent in economic history — in terms of the incredible speed of change, its geographical reach and its depth (the world today has at least 1.7 billion Internet users). Our societies are being transformed before our very eyes: the way people are educated, gather information, entertain themselves, meet each other, dialogue and do business is being profoundly influenced around the planet by the digital, interactive and mobile phone environments. Our business is undergoing equally vast changes. We are witnessing the creation of new global giants (such as Microsoft, Google and Yahoo) as well as a redefinition of our business models thanks to the blurring of boundaries: geographic, professional, as well as between content and distribution or roles regarding content generation.

In order to help our clients rethink their marketing and improve the performance of their media investments in this new world, we have built a leadership position by integrating digital capabilities in all our agencies, by acquiring Digitas and through striking innovative partnerships with new players such as Google.
We are today taking a decisive and transformational step by profoundly modifying the Groupe’s organization, by redirecting investments toward digital and by instituting a significant change in our professional approach. All these changes will make our agencies and networks even more competitive and will help our clients build better connections with their audiences by increasing the efficiency and productivity of their marketing investments. In reinforcing our leadership in these new areas, we fully intend to benefit from the surge in this sector’s growth and to win substantial new market share.”

The VivaKi Difference

VivaKi is sharply differentiated by four essential elements:

1. Scale – this is a key factor unleashing value for our clients as they face large new actors in the media landscape. Publicis Groupe today has the necessary size for global leadership in its sector. The Groupe is now further leveraging its scale by aligning resources and the power of its operations under VivaKi.

2. Innovation – by building the VivaKi Nerve Center at the heart of the new entity, Publicis Groupe is fulfilling several objectives:
- Creating the world’s largest center for developing the new technologies necessary to our clients’ future growth
- Making the resources of the VivaKi Nerve Center available to all Groupe entities, including our creative agencies
- Bringing our clients the best solutions to improve performance marketing, relations with platforms (MSN, Google, Yahoo) or social networks (MySpace, Facebook, etc), as well as integrated media solutions and the optimization of data analysis and return on investments.

3. Technology – the approach of Publicis Groupe rests on Open Source systems giving it access to all available innovations and solutions. Proprietary tools will however be developed, such as Navigator® and Insight Factory®. Links will be developed with digital platforms, cable operators, telcos and media supports to improve exchanges and to benefit form leveraging scale.

4. Talents – with the shaking up of our industry, new more flexible and more diversified talents – liquid talents – will be critical. Finding and developing such talent will be a core competency of VivaKi, through the new training and career development programs offered by its Talent Development Platform.

The different entities (Digitas, Starcom MediaVest, Denuo and ZenithOptimedia) will continue to develop solutions specific to each of their clients, in a totally independent way – all supported by the VivaKi Nerve Center and the Talent Development Platform.

The VivaKi Management Teams
Jack Klues and David Kenny are Managing Partners of VivaKi, functions which reflect a shift from a traditional hierarchical management approach.

Within VivaKi, David Kenny will focus on identifying advantages linked to scale (VivaKi Nerve Center, Talent Development Platform and Technology); Jack Klues will be responsible for growing and developing brand-specific solutions.

According to David Kenny: “VivaKi’s scale creates unparalleled advantages for our clients. It allows us to invest in training and developing the best talent, to sustain the strongest open-source technology platform, and to provide strong and impactful solutions to our media partners.”

Laura Lang is promoted CEO of Digitas replacing David Kenny.

Starcom MediaVest, ZenithOptimedia and Denuo will continue to be led by their current CEO’s — Laura Desmond, Steve King, and Rishad Tobaccowala.

Curt Hecht will lead the VivaKi Nerve Center.

Renetta McCann will organize and activate the Talent Development Platform.

Said Jack Klues: “Starcom MediaVest Groupe, ZenithOptimedia and Digitas will take what they need from VivaKi to strengthen their existing operations. They will continue to operate in a completely independent way, developing customized solutions for clients. At the same time, these clients will benefit from VivaKi’s ability to deliver proprietary tools as well as advantages of scale — helping clients reinforce links to consumers in a more cost effective way.”

The VivaKi Name
The name VivaKi is derived from the word “viva” which means life, and “ki” (or Qi) which is often translated as energy flow. According to Lévy, the Groupe sought a name that signified a new frontier – a new lead solution in the digital era.

As per Brightcove’s press release dated June 17, “Brightcove 3 is built around the company’s vision for increasing video consumption and engagement by introducing a completely new model for incorporating video players and information about videos into the context of Web pages. Brightcove 3 also brings TV to the Web by enabling the delivery of long-form, broadcast-quality content through any website without the need for proprietary software plug-ins. These powerful Brightcove 3 capabilities are unified in a new suite of visual tools for site producers that greatly accelerate the production of video websites.”

“Brightcove pioneered the publishing of professional online video with the first release of our platform in the summer of 2005, and in the last three years we’ve learned a great deal about online video by working with major media companies around the world,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “The Brightcove 3 platform combines all the learning we’ve done with a range of breakthrough innovations that promise to transform how online video is published and consumed.”

The Brightcove 3 contextual publishing model is supposed to provide site producers the ability to better integrate videos with the other content on their website. Such integration increases the number of video views per website visitor and deepens user engagement with video content by freeing viewers to follow their own self-directed narratives through online video content. Brightcove 3 also integrates new player design and publishing capabilities that empower online video programmers to develop highly-customized viewing experiences, blending short clips and long-form broadcast-quality shows, all within the same website.

How would this translate in monetization terms, Brightcove made no announcement of comments. The immediate, obvious benefit of such a video platform would be better suited for behavioral targeting, thus attracting higher CPM or CPE ads.

If user engagement with the video content is facilitated, this could possibly open doors for clickable video ads like the ones developed by VideoClix.

Currently, the Brightcove 3 beta is only available to selected Brightcove customers through a private beta program. Specific feature details about the new service will be revealed at launch which is scheduled for the fall of 2008. For more information, visit http://www.brightcove.com/bc3

Irvine, Calif. — June 17, 2008 — As the nation grapples over the final primaries and prepares for the presidential election in November, Specific Media, the largest independent advertising network, today launched a new specialized political targeting solution designed to offer an edge to campaign marketers. Specific Media already reaches more than 77 percent of American Internet users, according to comScore’s March 2008 report. With the ability to anonymously target consumers by party affiliation, segments and issues, Specific Media’s groundbreaking new offering enables political marketers to target up to 165 unique audience profiles.

According to recent industry surveys, more than half of all U.S. voters get political information from the Internet, most of them searching for terms related to issues such as “healthcare,” “economy” or “war in Iraq”. However, to date, campaign managers have largely targeted their ads based on candidates’ names, thus failing to connect with the most responsive – and undecided – segments of the political electorate.

Specific Media utilizes anonymous data from its industry-leading Data Network to identify and target very specific political audiences by a variety of indicators. These can include party affiliation, such as conservative, moderate, liberal or ethnic minority republicans, democrats and independents, as well as issues such as abortion, civil rights, education, environment, globalization, gun control, healthcare, immigration, Iraq war, budget and Medicare. Combined with its massive reach to nearly 80% of all online consumers, Specific Media gives political marketers an unprecedented opportunity to strategically connect and interact with targeted segments.

“With the high number of voter registrations and expected turnout during the current primary race season, this is a big year in American politics. It is also an important year in advertising, as political campaigns and advocacy groups are set to increase their online spending,” said Tim Vanderhook, CEO and co-founder of Specific Media. “To avoid wasting advertising dollars on untargeted consumers, Specific Media has developed a solution that hones in on specific affiliations and issues, offering political marketers the most targeted and scalable way to reach the voters with the messages that matter most.”

eMarketer estimates online advertising from political campaigns and advocacy groups will reach $50 million this year amid a busy schedule that includes presidential elections, 34 Senate and 435 House campaigns, 11 open governor seats and a wide range of local legislative positions.

Specific Media will be hosting a private event in Washington D.C. to discuss topics surrounding political targeting in July. The scheduled guest speaker is renowned campaign strategist and political consultant Matthew Dowd.
About Specific Media

Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company’s Premium Network reaches more than 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, the reach and frequency of an advertiser’s campaign, and provides samples of the creative ad units with information on ad sizes.

McDonald’s Captures 34 Percent Share of Voice among Top 10 QSR Advertisers McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).

*Excludes QSRs where beverages are the primary menu item

**Share of advertising voice among Top 10 online advertisers in the category

Pizza Hut’s Share of Site Visits Outpaces Online Advertising

To provide some dimension to the share of voice ranking, the study also looked at the share of visits to the Web sites of each of the top 10 restaurant companies to see if there is any relationship with the share of voice. It appears that there is little relation between the two metrics, since site traffic seems to be more heavily influenced by televised promotions and online ordering functionality at a few of the companies. For example, PizzaHut.com, whose online advertisements promote online ordering for home delivery or in-store pick up, has a disproportionately high share of site traffic (23.3 percent) relative to its share of online advertising voice (6.8 percent).

*Index = share of site visits/share of advertising voice x 100; Index of 100 represents parity

Online Represents Substantial Opportunity for QSR Advertisers

Despite McDonald’s position as one of the top U.S. advertisers (#16 in 2006, according to Ad Age), in terms of overall dollars spent on advertising, the company ranked just #113 in terms of the total number of online display ads delivered in March 2008, according to comScore Ad Metrix.

“It’s clear that that the quick-serve restaurant industry has been slower than many other industries to move its advertising dollars online,” said comScore Chairman Gian Fulgoni. “But, given the Internet’s broad reach and ability to selectively reach consumer segments, its potential as a brand-building advertising medium is beginning to attract more attention. The reality is that while most working Americans do not watch TV during the day and therefore cannot be reached via this medium, many do use computers during this daypart. For the working population, online advertising is a highly effective way to put one’s QSR brand top of mind with the consumer in the hours and minutes before they decide where to eat lunch.”

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

“LookSmart’s AdCenter platform allows us to create custom distribution channels for our customers, and our expanding global network provides the scale that our customers need,” said Jonathan Ewert, General Manager of LookSmart’s Advertising Networks. “Our expansion beyond North America allows us to provide even more value to our advertisers and network partners.”

LookSmart offers advertisers the ability to reach Internet users in the United States and Canada as well as Australia and the United Kingdom through the enhanced geo-targeting features built into its AdCenter technology platform.

Advertisers can manage their own campaigns through LookSmart’s easy-to-use, intuitive self-service ad serving interface or work directly with hands-on campaign managers skilled at optimizing campaign performance and maximizing ROI. Geo-targeting features have also been added to LookSmart’s widely-adopted open API, enabling bid management companies and advertising agencies to connect with more buyers in a highly targeted way.

The same technology and tools that create custom distribution channels on LookSmart’s advertising network are available to publishers who license the white label AdCenter platform. “Publishers make significant investments in building qualified audiences that are attractive to advertisers. LookSmart helps publishers segment their audiences to attract advertising campaigns that are highly relevant and will accelerate revenue,” Ewert added.

Working with LookSmart and other leading search providers, Excite Corporation connects advertisers to over 20 million monthly searches in the Australian and New Zealand market.

“Excite is thrilled with the success of our network’s expansion into the US and UK markets with LookSmart and we welcome their presence in Australia.” said Evan Balafas, Managing Director of Excite Corporation. “Revenue has been driven by the exceptional account management and customer service and we look forward to being one of their largest partners in the coming weeks.”

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

The new features include:

The new design: modern, clean interface, allowing for more fluid navigation through menus The multi-lingual interface: it is now available in English, French, German and Spanish The reporting module: with one click it is now possible to obtain balance sheets for multiple campaigns, including reports and 3 dimensional interactive graphs.
The design optimisation module: advertising campaigns are optimised according to click rates or effective sales carried out following the campaign.
The advertising campaign targeting module: powerful and ergonomic, it can target Internet users with just one click, and thus improve campaign performances.

“This new version is symbolic on various levels: of the one hand, it has been designed around the needs of our customer; on the other, its modernity and effectiveness reflect the ever greater demands of emarketing players”, states Cyrille Geffray, Managing Director of Smart AdServer. “Its cutting edge design, both in functional and ergonomic and visual terms, reaffirms our international ambitions.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…

“Ad networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences for the purposes of delivering impressions to a broad array of Internet users,” said Jeff Hackett, comScore vice president. “The increasing ability of many ad networks to target and deliver ads either behaviorally or demographically is enabling a more efficient expression of ad dollars and an improved return on advertisers’ online marketing investment.”

Jeff Hackett and comScore vice president Alistair Sutcliffe, will be discussing comScore’s latest online advertising products, including Ad Metrix which provides online advertising intelligence for advertisers and publishers, at the Bay Area Users Group Forum on Wednesday, April 16 at the San Francisco Marriott Hotel (Golden Gate Ballroom at 8:00 AM) in conjunction with the ad:Tech San Francisco conference.

Top 15 Ad Networks

Each of the top 15 ad networks delivered ads to at least half of the total U.S. Internet audience in March, making them very effective reach-building vehicles for advertisers. Platform-A, the AOL ad network that combines Advertising.com, Quigo and Tacoda, served ads to 170 million U.S. Internet users in March, representing 91 percent of the total U.S. online population, to rank as the top ad network. On a stand-alone basis, Advertising.com would rank as the top ad network with a reach of more than 167 million Internet users. Yahoo! Network ranked second with a reach of 160 million, followed by Google Ad Network (152 million) and Specific Media (140 million).

*Includes Advertising.com, which reached 167.5 million visitors in March 2008.

Niche Ad Networks Emerge for Audience-Specific Targeting

As ad networks have expanded their reach and influence online, a new crop of ad networks has surfaced to serve specific demographic and behavioral target segments through both the traditional ad network model and more innovative ad-targeting mechanisms. While the overall reach of these niche ad networks is eclipsed by the more generalized ad networks, their ability to precision-target niche audiences helps advertisers reduce wasted ad impressions.

One example of a behaviorally targeted ad network is Snap Shots Network, which delivers ads to users of Snap.com’s Snap Shots. The network reached more than 18 million U.S. Internet users in March. Widgetbucks Network delivers contextually relevant ads through a widget, and joined the ad networks ranking in March with a reach of 9.5 million, while NeoEdge Game Network, which delivers ads through games, had a reach of nearly 1 million. Other ad networks on this list target specific audience segments, such as HispanoClick by Batanga (Hispanics), Indieclick (young influencers or “tastemakers”) and The Heavy Men’s Network (men).

“The reality is that advertisers have different objectives with their online campaigns,” added Mr. Hackett. “While some are focused on broadening the reach of their brand, others prefer a more focused approach that can deliver a higher frequency. The emergence of these niche ad networks represents an evolution for the online advertising industry that is giving advertisers more precise targeting and better control of their online campaigns.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Irvine, Calif. and London — March 12, 2008 — Specific Media, the largest independent online advertising network, today announced a definitive agreement to acquire all the assets of Adviva, a leading display advertising network in the United Kingdom. The combination of Specific Media and Adviva in the UK gives brand advertisers an opportunity to combine massive reach with every method of targeting to produce the results they are looking to achieve. The Adviva acquisition marks Specific Media’s entry into the European market, giving the company a strong start on global expansion. The deal closed this week for an undisclosed amount.

With $5 billion in online advertising revenues in 2007 according to eMarketer, the UK is the largest European advertising market. Adviva’s broad network of brand-friendly content driven websites reaches more than 21.3 million unique UK internet users. Post-acquisition the combined companies will become the fourth largest ad network in the UK reaching 25.9 million unique UK users.

“Specific Media has anonymous data on 365 million consumers globally and the acquisition of Adviva gives us the opportunity to utilize the European portion of that data,” said Tim Vanderhook, co-founder and CEO of Specific Media. “Specific Media chose to partner with Adviva because it had a compelling value proposition of brand advertisers, quality publishers and a tremendous team that are enthusiastic about the opportunities in front of us.”

Specific Media is the only advertising network offering brand advertisers a complete targeting solution that combines demographic, behavioral, contextual, and geographic methods. The company currently works with more than 300 of Fortune 500 brands including seven of the top 10. Following the acquisition, Adviva’s London office will become Specific Media’s European headquarters. The acquisition of Adviva brings the total employee count for Specific Media to close to 200.

“Specific Media and Adviva have a great deal in common already and the new synergies will further benefit our advertisers and publishers,” said Todd Treusdell, co-founder and CEO of Adviva, who will stay onboard as Specific Media’s Managing Director, European Operations. “Now reaching nearly 80 percent of consumers in the US and the UK, Specific Media gives publishers and advertisers an attractive alternative to the large, publicly-held players in the industry.”

About Specific Media

Specific Media, the advertising industry’s fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media’s network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Cofina Media, one of Portugal’s largest online publishers, to provide their behavioral targeting technology. Cofina offers a wide range of content, spanning automotive, travel, fashion and technology interests, broadcast across a network of sites reaching many demographics. The partnership with Revenue Science is groundbreaking because it will be the first opportunity for advertisers to effectively target Portuguese behavioral audience segments.

“Until now, behavioral targeting opportunities have gone largely untapped in Portugal,” said Jeremy Mason, managing director of Revenue Science Europe. “With this agreement, Cofina Media brings unprecedented ability for advertisers to connect with specific audience segments based on their interests.”

Automaker Peugeot Portugal, through its media agency Media Contacts, will be the first to use the technology. The company will soon launch a behavioral targeting campaign using both rich media and standard banner ads to promote its new Peugeot 308 model.

“We’ve been waiting for this technology to arrive in the Portuguese market for some time,” said Carla Almeida, Director of Operations for Media Contacts. “Our business is to deliver the right messages to the right people, and behavioural targeting vastly improves the ability to do this for our clients.”

Nuno Ribeiro, director of the internet unit of Cofina Media, echoed these sentiments, saying, “We are already seeing a return on our investment, and are excited to offer cutting-edge advertising possibilities that far exceed what has been available in Portugal. Behavioral targeting has clear advantages for advertisers, who can better direct their messages, and also for Internet users, who will begin to see ads relevant to their individual interests.”

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider’s ever-expanding publisher network.

Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers in the financial intermediary sector with publishers using Revenue Science behavioural targeting services. Clients such as Neptune, Barings and Scottish Widows Investment Partnership have used White Spider’s growing reputation in online advertising to find bespoke solutions in all matters financial.

“Revenue Science has the network we need and the desire to make things happen in the investment advertising sector – Revenue Science are proof that there is something new in advertising,” said Hugh Perkins a Director at White Spider Media. He added that “White Spider Media and Revenue Science share a similar vision in the targeting business drawing on expertise and a proper heritage in advertising to use a resource for everybody’s benefit.”
Jeremy Mason, Managing Director European Operations at Revenue Science adds “White Spider continues to innovate the online media marketplace with advanced solutions for their advertiser clients. Revenue Science is pleased to enable this functionality.”

The first campaign is targeted to run across Interactive Investor, but will be targeted across other sites with the best crossover audience. “Interactive Investor is an ideal site for this financial sector retargeting, and we look forward to working closely with both White Spider and Revenue Science to make it a reality,” said Chris Gawor, Sales Director of Interactive Investor.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioural targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviours per day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, Associated Northcliffe Digital, Financial Times, Gannett, ITV, Guardian.co.uk, Reuters.com, Sky Digital Media, and Telegraph Media Group Revenue Science serves more behaviourally targeted ads than any other company. For more information, please visit www.revenuescience.com.

In recent months, three year-old Adconion, which has existing operations throughout Europe and Australia, has assembled its North American management team from a roster of industry veterans responsible for creating and managing some of the world’s most-recognized Internet advertising companies including DoubleClick, MSN, Yahoo, IAC and Avenue A (now Avenue A/Razorfish). Adconion CEO and Founder, Tyler Moebius was himself a Series A investor and early employee of Avenue A. An undisclosed minority percentage of the total capital raised during this $80M round will fund Adconion’s continued global expansion throughout North America and Asia. The strategic decision by Index Ventures, which counts Skype, MySQL, Last.fm, Netvibes, Joost and Spot Runner among its portfolio of successful technology companies, to invest in Adconion was informed by the company’s unique value proposition to marketers seeking not only domestic, but global ad distribution through a single, independent network that reaches nearly 200 million unique Internet users worldwide (ComScore January 2008).

“At the risk of sounding cliché, the modern business landscape is irrefutably global in scale and that is due primarily to the opportunities created by the Internet,” said Moebius. “Agencies choose to partner with Adconion because their clients are likely in a position where doing business internationally is either business as usual or a strategic opportunity for growth. This generous investment from Index and Wellington will position Adconion alongside the portals on marketer’s short-lists for global distribution partners.” “Adconion has the relationships, the industry expertise and the best-in-class technology becoming of a future market leader in technology’s hottest growth sector,” said Dom Vidal, Partner, Index Ventures. “Our experience as investors in the advertising space enables us to support Adconion in continuing its rapid expansion throughout North America and to further build its global presence.”

“Tyler and his team have done an outstanding job building a truly global online advertising network,” said Frank Boehnke, Wellington Partners. “We are very excited to continue to work with Tyler and Adconion on one of the most exciting growth stories in the global marketplace.”

About Adconion
Adconion Media Group is an international, independent Advertising Network. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners campaign objectives. Adconion has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

About Index Ventures
Index Ventures is a leading European venture capital firm active in technology venture investing since 1996. The firm is dedicated to helping top entrepreneurial teams in the Information Technology and Life Science sectors build their companies into market defining global leaders. The firm has offices in Geneva, London and Jersey and focuses on investments from seed through growth stage companies. Recent exits include Skype (the pioneering communications company acquired by eBay); MySQL (the world’s most popular open source database recently acquired by Sun), Last.fm (the world’s largest social music platform, recently acquired by CBS) and BioXell (BIOX, floated on the SWX in 2007). For more information, please visit www.indexventures.com.

About Wellington Partners
Wellington Partners ranks among the most successful pan-European venture capital firms. With € 800 million under management and offices in London, Munich and Zurich, the firm invests into opportunities throughout Europe that have the potential to become global leaders, mainly in the areas of Information Technology, Media Convergence and Life Science. Wellington Partners has invested in more than 100 companies in Europe and Israel, including now publicly traded Actelion, SAF and XING, successful privately held companies like Alando (acquired by eBay) and ImmobilienScout24 (acquired by Deutsche Telekom) as well as current portfolio companies like Adconion Astaro, Questico and Truphone. For more information, please visit www.wellingtonpartners.com.

Full findings of the study, its methodology and results are being presented this afternoon at the iMedia Brand Summit in Coconut Point, Florida.

The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage. Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers.

Further preliminary Starcom data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. The research presentation suggests that when digital campaigns have a branding objective, optimizing for high click rates does not necessarily improve campaign performance.

“There is more and more emphasis by advertisers for greater return-on-objectives in campaigns, particularly in the digital space where the accountability data is so readily available,“ says Starcom USA Director of Connections Research and Analytics Grant Prentice. “Natural Born Clickers shows us that we can’t count on click-through rate as our primary success metric for display ads; Starcom is more reliant on shifts in brand attitude metrics and analytics tying on-line exposure to sales as the true measures of online advertising efficacy.”

“While the click can continue to be a relevant metric for direct response advertising campaigns, this study demonstrates that click performance is the wrong measure for the effectiveness of brand-building campaigns,” said Erin Hunter, executive vice president at comScore. “For many campaigns, the branding effect of the ads is what’s really important and generating clicks is more of an ancillary benefit. Ultimately, judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.”

“One of the underlying values of looking at people and not just pages in our business is that we are able to help uncover behavior that is counterintuitive to what much of the media world assumes about online audiences,” says Daniel Jaye, CEO of TACODA.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by nearly 900 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Starcom USA is a full-service media division of Starcom MediaVest Group (www.smvgroup.com), which is ranked one of the largest media communications agencies in the world and encompasses an integrated network of highly specialized consumer contact companies. Starcom’s organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media. With over 900 employees in the U.S., Starcom delivers brand-building results for many of the world’s leading companies.

TACODA®, Inc. (www.tacoda.com), a wholly owned division of AOL and a Platform A company,runs one of the worlds largest and most advanced behavioral targeting advertising networks. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of web publihers and brand marketers. Its patent pending technologies power TACODA Audience Networks™, which enables brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks™ has more than 4,500 sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, KBB.com and USAToday.com.

“With over 48 networks now claiming some degree of behavioral targeting capabilities, our industry’s challenge is to define behavioral targeting segments that help advertisers better understand what they are buying,” said Jeff Hirsch, Chief Revenue Officer of Revenue Science. “There is a growing need for greater transparency on what data is being used, how it is being used and by whom. Past initiatives have failed because the industry has not taken a collaborative approach, so it benefits us all to make this consortium a success.”

As the behavioral targeting industry continues to grow, confusion surrounding the technology has also expanded along side it. How does behavioral targeting differ from audience retargeting? What constitutes an audience segment? How are segments constructed and where does all this data come from? How should behavioral targeting be measured? These are questions the industry is hearing more and more. Without standards around these issues, it can be difficult for advertisers to plan and execute behaviorally-targeted media buys or measure performance.

Revenue Science hopes the consortium will facilitate a thoughtful discussion among leading professionals that advances the creation and refinement of segment standards that are critical as the share of behavioral targeting dollars is poised for continued growth.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors per day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, Wall Street Journal Digital, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.