YouTube Accounted for 31 Percent of the 2.5 Billion Videos Viewed Online in January

PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up 16 percent versus the previous year.

Google Sites Most Popular Online Video Destination in France

Driven by the popularity of YouTube.com (which accounted for 97 percent of all videos viewed on the property), Google Sites grew 25 percent versus year ago to further solidify its position as the leading online video viewing property in France, attracting 15.2  million viewers in January 2009. French video site Dailymotion.com ranked second with 11.5 million viewers, up 14 percent versus year ago, followed by Microsoft Sites (5 million viewers), Groupe TF1 (4.8 million viewers) and Orange Sites (4.4 million viewers). Each of the top ten online video properties achieved positive growth during the past year, with four out of ten more than doubling their video-viewing audience.
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DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “US Internet Users” to their offering.

There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population.

The demographics of the US Internet population are evolving to reflect the offline population. More women are coming online, and so are more users ages 35 and older.
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Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign

Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that  light PC Internet users are 30 percent more likely than heavy PC Internet users to use their mobile devices to  access Internet content. In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet, an increase of 57 percent from October 2007.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users. For the purposes of this study, comScore defined “heavy” PC Internet users as those who viewed, on average, 6,701 pages in the month, and “light” users as those who viewed, on average, 1,104 pages in the month.  Twenty percent of PC Internet users in the cross-media panel were classified as heavy users, and accounted for 43 percent of overall page views, while 50 percent were light users and accounted for 18 percent of page views. The balance was classified as medium users.
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Bucking the Trend: CPMsStay Flat While Revenue Rises
IAB Summit

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape.

“The end of 2008 demonstrated, stronger than ever, the need for innovation in Internet advertising. The industry’s long and short-term survival depends on adapting and integrating digital solutions, especially ad strategies,” said Frank Addante, CEO and Founder. “Amidst the screaming headlines of a crashing ad industry, report after report talked of digital media being the one bright spot. We experienced 30% revenue growth in Q4 across our entire publisher base, the majority of the revenue was derived from the Internet’s largest publishers including media and entertainment. There is enormous opportunity ahead for this industry for those who choose to take it and innovate.”
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Searches Using Term ‘Unemployment’ in December Triples versus Year Ago

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool.

Searches for several terms related to the economic downturn showed dramatic gains during the past year.  Among the most notable increases were searches relating to the deteriorating job market, including searches using the term “unemployment” (up 206 percent to 8.2 million searches) and “unemployment benefits” (up 247 percent to 748,000 searches). Meanwhile, terms relating to personal asset situations, including “mortgage” (up 72 percent to 7.8 million searches), “bankruptcy” (up 156 percent to 2.6 million searches), and “foreclosure” (up 67 percent to 1.4 million searches) also grew strongly. And Americans, resilient as they are, are seeking ways to save money, as evidenced by the increase in the number of searches for “coupons” (up 161 percent to 19.9 million) and “discount” (up 26 percent to 7.9 million).
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CITY OF INDUSTRY, Calif. – Worksmart Media Group (www.worksmartmediagroup.com) has developed a new way for businesses to stay competitive in a market environment that challenges even the best entrepreneurs. The company has begun to promote custom made Small Format Videos (SFVs), or what they refer to as “Video Brochures” as a way for small- to medium-sized companies to target their message on the Internet via email attachments.

“What we do is produce a video message, not unlike a standard video TV commercial, but with the specific intent of converting the finished message to a file size that is small enough to be sent over the Internet as an email attachment,” says Worksmart president, Michael Dotson.

Such video messages can be used to promote a wide variety of products, services, information or just about anything that can benefit from increased awareness. Additionally, they can be set up as a Web link or placed onto a Web site.
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French Language Interface Introduction Helps Facebook Surge into Top Position

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.

Social Networking Attracts Three Quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).
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PITTSBURGH & COLOGNE, Germany – Wizzard Media (NYSE Alternext: WZE), the world’s largest podcasting network, recording an unprecedented 1.2 billion podcast download requests in 2008 alone, announced that it will provide a catalog of branded and independent streaming video content to sevenload, Europe’s leading independent platform for consumption of Web TV content. Based in Germany, the sevenload network reaches 15 million users monthly with independent, intelligent and creative content through twelve international country portals including the USA, Germany, Spain, France, Italy, Turkey, Russia, the UK, India, Australia, Singapore and Poland.

The delivery of video content through sevenload or on sevenload properties/portals/platforms is an ideal distribution channel for the Wizzard Media Network catalog. Through this partnership, Wizzard will reach a large audience of fans across Europe and the United States and offer more opportunities for monetization to its network of video producers. Advertising campaigns monetizing Wizzard-provided content will be sold and managed by the experienced sevenload network of ad sales representatives who are adept at winning relationships with major Global and European brands.
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