“Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.

The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.

If you are currently operating under a Lookery Guaranteed CPM program, that guarantee will continue under the Cubics system. If the system is not currently displaying your guaranteed value for all traffic, please drop us a line.

Rex is still available to answer your questions and introduce you to the publisher team at Cubics. You can also contact your Cubics publisher representative, Gates, at Adknowledge / Cubics with any questions and to learn more about the company and transition.

Adknowledge / Cubics is the largest social ad network, displaying over 10 billion impressions per month on social networks. They are a 150 person company including brand sales offices in Los Angeles, San Francisco, New York, London & Sydney. Their advertiser depth and industry experience will undoubtedly provide you with the revenue and service you deserve.”

About Adknowledge

Founded in 2003, Adknowledge is headquartered in Kansas City, Missouri with offices in London, Sydney, San Francisco, New York and Los Angeles. Adknowledge benefits advertisers, publishers and consumers alike by delivering ads that are more relevant than typical online advertisements. The company accomplishes this by utilizing its proprietary and leading-edge targeting technologies across a variety of advertising channels.
In addition, Adknowledge provides full-service solutions to a wide spectrum of publishers seeking to monetize their digital assets. Examples include email list owners, Internet Service Providers, Facebook developers, affiliate networks and web site operators.
Adknowledge is a privately held company with more than 140 employees throughout the world. Overall, our culture is highly focused on developing new technologies and product enhancements. In 2006, Technology Crossover Ventures (portfolio includes C|Net, eHarmony, Fandango, Expedia.com, iVillage, Netflix and more) funded Adknowledge for future expansion.

As previously reported, the company acquired all of its partners’ ownership stakes in ShopLocal LLC on June 30, 2008. In addition, the company acquired an additional 10 percent stake in CareerBuilder increasing its ownership to 50.8 percent on September 3, 2008. The results for ShopLocal and CareerBuilder were fully consolidated beginning in the seventh and ninth periods, respectively. Prior to these acquisitions the company’s equity share of CareerBuilder and ShopLocal results was reported as equity earnings. Beginning with the third quarter, a new “Digital” business segment is being reported which includes CareerBuilder and ShopLocal results from the date of full consolidation as well as PointRoll, Planet Discover and Schedule Star. Prior period results for PointRoll, Planet Discover and Schedule Star have been reclassified from the publishing segment to the digital segment.

“While our results this quarter reflect the difficult and volatile economy both here and in the UK, they also highlight our determination to move forward with our strategic plan,” said Chairman, President and Chief Executive Officer Craig Dubow.

“Our positive online results confirm, for instance, the importance of digital to our plan going forward. We also were delighted to complete, this quarter, the acquisition of an additional 10 percent stake in CareerBuilder, the largest online job site in the U.S., and the remainder of ShopLocal.

“Within our core operations, revenues from Olympics advertising reflected the strength of our NBC affiliated stations. Political advertising is strong and continues to surge as we move toward November. Meanwhile, we continue to transform our cost structure and create efficiencies as we manage through this economic downturn.

“And there were some headwinds in addition to the weakening economic conditions which impacted ad spending across the board,” Dubow said. “We faced significantly higher newsprint prices and an unfavorable exchange rate.”

Total reported operating revenues for the company were $1.64 billion in the third quarter compared to $1.80 billion in the same quarter a year ago. The decline was due to softer publishing advertising demand resulting primarily from weak economic conditions in the U.S. and the UK, offset partially by Olympic and political ad spending in Broadcasting and revenues from the consolidation of CareerBuilder and ShopLocal. On a pro forma basis, assuming Gannett owned the same complement of properties in the third quarters of 2008 and 2007, operating revenues would have been 10.2 percent lower.

Reported operating expenses declined 2.2 percent in the quarter to $1.38 billion from $1.41 billion in the third quarter of 2007. The decline was driven by continued cost containment and efficiency efforts and lower newsprint expense, reduced, in part, by severance expenses, the consolidation of CareerBuilder and ShopLocal expenses and our accelerated ramp up of our digital initiatives. On a pro forma basis and excluding severance costs, operating expenses declined 5.3 percent for the quarter. Corporate expenses were $14.3 million, 19.2 percent lower than the year ago quarter driven by cost control efforts offset slightly by buyout expenses. Operating cash flow (defined as operating income plus depreciation and amortization) was $324.0 million. Net income in the quarter was $158.1 million.

Average diluted shares outstanding in the third quarter totaled 228,331,000 compared with 232,698,000 in 2007’s third quarter.

PUBLISHING

Publishing segment operating revenues were $1.36 billion for the quarter, a 14.4 percent decline from the third quarter of 2007. Advertising revenues were $977.1 million compared to $1.19 billion in the third quarter of 2007. On a pro forma basis, advertising revenues were 17.6 percent lower. Pro forma advertising revenues declined 14.9 percent in the U.S. and 23.6 percent, in pounds, at Newsquest, our operations in the UK. On a pro forma basis for the publishing segment, retail advertising revenues were 10.1 percent lower, national revenues declined 7.8 percent and classified revenues were down 28.5 percent. For comparison purposes, the exchange rate of the British pound in the quarter declined compared to last year. If the exchange rate had remained constant year-over-year total pro forma advertising revenues would have been 16.5 percent lower including declines of 9.5 percent in retail, 7.3 percent in national and 27.0 percent in classified.

Lower pro forma classified revenues were driven by declines of 41.5 percent in real estate, 34.0 percent in employment and 21.4 percent in automotive. For U.S. Community Publishing classified revenues were down 26.5 percent comprised of declines of 33.4 percent in real estate, 36.5 percent in employment and 18.7 percent in automotive. In the UK, classified revenues were 29.1 percent lower, in pounds, reflecting declines of 51.3 percent in real estate, 25.2 percent in employment and 25.3 percent in automotive.

At USA TODAY, advertising revenues were 7.1 percent lower in the third quarter compared to the year ago quarter. Paid advertising pages totaled 713 compared with 803 in the same quarter of 2007. Growth in the advocacy, financial and home and building categories was offset by softness in the entertainment, travel, automotive and technology categories.

Total publishing operating expenses were $1.18 billion, a 6.6 percent decline from the same quarter a year ago reflecting continued efficiency efforts in the U.S. and the UK and lower newsprint expense offset in part by severance expenses. Pro forma publishing expenses excluding severance expenses were 7.1 percent lower. Newsprint expense declined 3.4 percent for the quarter reflecting a 15.9 percent increase in usage prices which was more than offset by a 16.7 percent decline in consumption. Operating cash flow in the third quarter for the total publishing segment, which includes USA TODAY and Newsquest, was $231.7 million.

BROADCASTING

Broadcasting revenues (which include Captivate) were $197.0 million in the quarter, a 3.9 percent increase compared to $189.5 million in the third quarter of 2007. The increase was driven by almost $24 million in ad spending related to the Olympics on our NBC affiliates and about $26 million in politically related advertising. Online revenue in the quarter was up 15.0 percent. The weakening economy had an unfavorable impact on certain core advertising categories including auto and retail which partially offset the increase from Olympic and political ad revenue.

Operating expenses in the broadcasting segment totaled $113.0 million down 4.3 percent from $118.1 million a year ago reflecting continued efficiencies, offset in part by severance expense. Broadcasting expenses excluding severance were down 6.0 percent. Operating cash flow was $92.5 million in the third quarter. Television revenues were 4.8 percent higher and totaled $192.8 million. Based on where we are today, we would expect television revenues to be up in the low single digits for the fourth quarter of 2008 compared to the fourth quarter of 2007 led by strong political advertising demand.

DIGITAL

As noted previously, the digital segment includes results for CareerBuilder, PointRoll, ShopLocal, Planet Discover and Schedule Star. Results for ShopLocal were included for the entire third quarter while CareerBuilder’s results were included for the last month in the quarter. Results for PointRoll, Planet Discover and Schedule Star, which had been previously reflected in the publishing segment, have been reclassified to the digital segment. Total digital operating revenues from these businesses were $77.6 million in the quarter driven by the consolidation of CareerBuilder and ShopLocal. Operating expenses totaled $71.5 million. Operating cash flow was $10.2 million reflecting positive results for CareerBuilder, PointRoll and ShopLocal partially offset by continued investment in Schedule Star and the ramp up of our digital infrastructure.

NON-OPERATING ITEMS

The company’s equity share of operating earnings or losses from our unconsolidated investees including the California Newspapers Partnership, Texas-New Mexico Newspapers Partnership, Tucson and online/new technology businesses is reported in “Equity income (losses) in unconsolidated investees, net” in the non-operating section of the Consolidated Statements of Income. These amounts include the company’s equity share of results for CareerBuilder and ShopLocal for periods prior to September 3, 2008 and June 30, 2008, respectively.

The decline in equity income from unconsolidated investees for the third quarter of 2008 was due primarily to: lower results from our newspaper partnerships reflecting the challenging publishing advertising environment; continued investment in digital assets like Metromix; and the inclusion of CareerBuilder results for two months in the quarter compared to 3 months in last year’s third quarter.

The decrease in other non-operating items reflects the inclusion of minority interest expense related to CareerBuilder, a reduced level of investment income and foreign currency charges associated primarily with UK pound-denominated transactions.

Interest expense for the third quarter was $46.8 million, a 25.7 percent decline compared to $63.0 million for the third quarter in 2007. The decline was due to lower interest rates and average debt balances.

As expected, some favorable tax settlements of prior year state return positions and a lower UK statutory tax rate impacted the tax rate for the quarter. We expect further favorable tax settlements in the fourth quarter.

At the end of the quarter, Gannett had more than 100 domestic publishing Web sites, including USATODAY.com, one of the most popular newspaper sites on the Web. The company also had Web sites in all of its 19 television markets. In September, Gannett’s consolidated domestic Internet audience share was 25.4 million unique visitors reaching 15.6 percent of the Internet audience according to Nielsen//NetRatings. Newsquest is also an Internet leader in the UK where its network of Web sites attracted more than 85.6 million monthly page impressions from approximately 6.5 million unique users. CareerBuilder’s average unique visitors year-to-date totaled 23.4 million, an increase of almost 6 percent compared to last year.

All references in this release to “comparable” revenue results and “operating cash flow” are to non-GAAP financial measures. Management believes that this use allows management and investors to analyze and compare the Company’s results in a more meaningful and consistent manner. A reconciliation of the non-GAAP operating cash flow amounts to the Company’s consolidated statements of income is attached.

As previously announced, the company will hold an earnings conference call at 10:00 a.m. ET today. The call can be accessed via a live Webcast through the Investor Relations section of the company’s Web site, www.gannett.com, or listen-only conference lines. U.S. callers should dial 1-888-215-7015 and international callers should dial 913-312-1504 at least 10 minutes prior to the scheduled start of the call. The confirmation code for the conference call is 5339774. To access the replay, dial 1-888-203-1112 in the U.S. International callers should use the number 719-457-0820. The confirmation code for the replay is 5339774. Materials related to the call will be available through the Investor Relations section of the company’s Web site Friday morning.

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

Certain statements in this press release may be forward looking in nature or “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. The forward looking statements contained in this press release are subject to a number of risks, trends and uncertainties that could cause actual performance to differ materially from these forward looking statements. A number of those risks, trends and uncertainties are discussed in the company’s SEC reports, including the company’s annual report on Form 10-K and quarterly reports on Form 10-Q. Any forward looking statements in this press release should be evaluated in light of these important risk factors.

Gannett is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this press release by wire services, Internet service providers or other media.

Redwood City, CA – July 8, 2008 – NebuAd, an online media company that provides state-of-the-art online privacy protection for consumers, today announced it is introducing new industry-leading online privacy protections, offering alternatives for robust, direct consumer notification and unprecedented innovations in opt-out technology. This move further empowers Internet service provider (ISP) subscribers to control their web experience. In addition, it reinforces NebuAd’s commitment to delivering world-class innovation in Internet advertising by setting unparalleled standards in online consumer privacy protection.
New Online Notice Option and Breakthrough Opt-Out Technology

NebuAd has developed a means to offer consumers direct, initial online notification and periodic reminders – thereby equipping users with more opportunities to make informed decisions about their web experience. While current mail and email notification practices remain the most reliable and acceptable means of ensuring consumer awareness for many companies, the ability to offer online notice adds another method of direct communication that NebuAd’s partners may find appropriate in a variety of circumstances.

In addition to its new direct online notification system, NebuAd is also developing a network-based opt-out mechanism that is not reliant on web browser cookies. Leveraging this advanced technology, ISP partners can offer this to their subscribers in order to honor their opt-out choices in a more persistent manner than current systems widely used today.

“NebuAd is committed to driving innovation in online advertising while pioneering industry-leading privacy practices,” said Bob Dykes, CEO of NebuAd. “As such, we have taken significant measures to increase awareness and protection of Internet subscribers and offer our ISP partners a means of providing prominent, advance online notice and new technology advancements that provide greater persistency of consumers’ opt-out selections.”

NebuAd’s Core Privacy Principles

From its inception, NebuAd has architected its advertising systems and worked with privacy experts to adhere to the core principles of consumer privacy, including: no collection or use of personally identifiable information (“PII”); robust state-of-the art security; and transparency to consumers about advertising services with informed consent mechanisms that allow for control over their online experience.

NebuAd contractually requires that its ISP partners provide their subscribers with advance, direct notice with an opportunity to make an informed choice before its service takes effect, and on-going notice and choice mechanisms within an ISP’s privacy policy. With NebuAd systems architected and its operations based on principles essential to strong privacy protection, NebuAd meets both the letter and spirit of all relevant privacy requirements, including the Cable Communications Policy Act and Title III of the Electronic Communications Privacy Act (“the Wiretap Act”).

“Based on my experience in the field of privacy, it is my opinion that NebuAd has established industry-leading privacy controls and practices to protect consumer privacy and safeguard personal information,” said Dr. Larry Ponemon, Chairman of the Ponemon Institute. “Through its consistent consideration of privacy issues and design of privacy protections into their product from the earliest design stage, NebuAd ranks among the most privacy conscious vendors we have worked with in the online advertising industry.”

NebuAd has always approached the market as a responsible and responsive member of the Internet advertising ecosystem – respectful of the insights expressed by consumers, the advocacy community, regulators and legislators. NebuAd operates in a long-established and acceptable manner typical of Internet advertising as well as other technologies that work within an ISP network. NebuAd previously eliminated the page-appended mechanism for pixel tag distribution, referred to in recent media reports, as it was not essential to the business, and the company will continue to use standard means of pixel tag distribution, such as that used by ad networks.

“NebuAd has brought in the most highly respected privacy experts in the industry, such as Ponemon Institute, to review our systems and policies,” said Bob Dykes. “We will continue to expand these reviews through the use of additional privacy audit experts from a major accounting/audit firm. NebuAd remains dedicated to continued innovation in delivering relevant online advertisements that incorporate privacy practices and exceed industry standards.”

About NebuAd, Inc.
NebuAd is an online media company founded by Internet security and online advertising experts to create a greater market opportunity for the entire Internet advertising ecosystem including consumers, advertisers, publishers and Internet service providers (ISPs). Through its unique technology and ISP partnerships, NebuAd anonymously observes a subset of consumer activity across the Internet and uses multi-dimensional analysis to develop deeper, richer insights into consumer behavior. NebuAd’s category-driven online advertising solutions deliver naturally relevant online ads that benefit consumers and meet or exceed industry benchmarks for consumer privacy protection. NebuAd’s innovative suite of behavioral advertising solutions enables advertisers to reach target markets with highly relevant messages. Publishers benefit from increased value and sell-through of their overall ad inventory. NebuAd is funded by Menlo Ventures and Sierra Ventures with headquarters in Redwood City, CA and global offices in the United Kingdom. For more information, visit www.nebuad.com.