This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

Adknowledge Acquires Lookery Ads


A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here’s the deal:

“Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.

The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , ,

Posted in Ad Networks and Platforms, Ad Serving, Advertising Industry DealsComments (1)

Gannett Co., Inc. Reports Third Quarter Results


MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) reported that 2008 third quarter earnings per diluted share from continuing operations were $0.69 compared with $1.01 per share in the third quarter of 2007. The results for the quarter include $23.0 million in pre-tax severance expenses ($14.4 million after tax or $0.07 per share) related to reductions in force and efficiency efforts in the U.S. and the UK. Absent severance expenses in the quarter, the company would have earned $0.76 per share.

As previously reported, the company acquired all of its partners’ ownership stakes in ShopLocal LLC on June 30, 2008. In addition, the company acquired an additional 10 percent stake in CareerBuilder increasing its ownership to 50.8 percent on September 3, 2008. The results for ShopLocal and CareerBuilder were fully consolidated beginning in the seventh and ninth periods, respectively. Prior to these acquisitions the company’s equity share of CareerBuilder and ShopLocal results was reported as equity earnings. Beginning with the third quarter, a new “Digital” business segment is being reported which includes CareerBuilder and ShopLocal results from the date of full consolidation as well as PointRoll, Planet Discover and Schedule Star. Prior period results for PointRoll, Planet Discover and Schedule Star have been reclassified from the publishing segment to the digital segment.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Ad Groups & Agencies, GannettComments (0)

NebuAd Introduces Next-Generation Online Consumer Privacy Protections, Raising the Bar on Internet Privacy Protection Standards


Groundbreaking Alternatives for Robust Prior and Direct Consumer Notification and Advanced Opt-Out Technology Further Empower Consumers to Control Internet Browsing Experience

Redwood City, CA – July 8, 2008 – NebuAd, an online media company that provides state-of-the-art online privacy protection for consumers, today announced it is introducing new industry-leading online privacy protections, offering alternatives for robust, direct consumer notification and unprecedented innovations in opt-out technology. This move further empowers Internet service provider (ISP) subscribers to control their web experience. In addition, it reinforces NebuAd’s commitment to delivering world-class innovation in Internet advertising by setting unparalleled standards in online consumer privacy protection.
New Online Notice Option and Breakthrough Opt-Out Technology

Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Ad Networks and Platforms, Ad Operations, Ad Targeting, Advertising Regulations, Internet Strategy, NebuAd, Online Advertising Challenges, User PrivacyComments (0)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!

Whitepapers

Jobs