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		<title>Epic Advertising Announces Key Executive Appointments</title>
		<link>http://www.adoperationsonline.com/2009/03/05/epic-advertising-announces-key-executive-appointments/</link>
		<comments>http://www.adoperationsonline.com/2009/03/05/epic-advertising-announces-key-executive-appointments/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 14:30:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[Azoogle - Epic Advertising]]></category>
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		<category><![CDATA[Charles Nowaczek;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3070</guid>
		<description><![CDATA[Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance NEW YORK &#8211; Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="Ad Operations Online" width="150" height="92" /></a>Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance</p>
<p>NEW YORK &#8211; Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.</p>
<p>The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising&#8217;s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization&#8217;s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.<br />
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<p>The second appointment was the naming of Young Kim to the position of Senior Vice President of Finance. In this role, Mr. Kim is responsible for all aspects of the company’s accounting and finances. Under his direction, he has overseen the group’s improvements in operational, budget and process efficiencies, the implementation of new projects and the support of the company’s international expansion. Previously, Mr. Kim was the Vice President of Finance for the company, and has been with Epic since 2005. He is based in the Toronto, Canada office.</p>
<p>The two appointments further solidify Epic’s senior executive team following a successful 2008, and will provide further momentum to its prospects for further growth in 2009. The company sees the appointment of Mr. Nowaczek and Mr. Kim as crucial in its ability to maintain flawless organizational execution and commitment to its product growth and corporate strategy roadmap.</p>
<p>“We are extremely proud of both Charlie and Young for their dedication, commitment, and achievement,” said Don Mathis, CEO of Epic Advertising. “They have each earned deep goodwill and respect from their peers, and solidifying these two well-deserved appointments was important overall for our company, covering its most important functions. We wish Charlie and Young well in their roles and have the utmost confidence in their contributions going forward.”</p>
<p>About Epic Advertising</p>
<p>Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.</p>
<p>Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Epic Advertising Announces London Office Opening</title>
		<link>http://www.adoperationsonline.com/2009/02/18/epic-advertising-announces-london-office-opening/</link>
		<comments>http://www.adoperationsonline.com/2009/02/18/epic-advertising-announces-london-office-opening/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 10:50:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
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		<category><![CDATA[0207 812 7012;]]></category>
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Floral Street;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2774</guid>
		<description><![CDATA[Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations LONDON &#8211; Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations</p>
<p>LONDON &#8211; Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive revenue growth, and the hiring of Rob Wilson in October 2008 as the SVP and General Manager of the company’s European business.</p>
<p>“The global trend that we are seeing in performance marketing, not just in North America but in Europe, puts us in a very good position to execute in 2009,” said Mr. Wilson. “It was very important for Epic to establish roots here in London, and to be able to hire talented employees to form the foundation of the company’s worldwide growth. To now have our London office fully opened, staffed and operational is critical in our ability to execute right away in the 1st quarter.”<br />
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<p>Other key staffers in place in the London office include: Heidi Kinsey (Network Director), Jason Kilby (Director of Gaming Operations) and Anna Mazziotti (Office Manager).</p>
<p>The company said that the expansion into London was an opportunity created out of intense demand, as the UK market is currently the company’s second largest revenue-producing territory, holding a lot of opportunity for advertisers and publishers alike.</p>
<p>“We have seen, even in the early stages of focusing our efforts in Europe, that the opportunity to expand our footprint in the global performance marketing industry in the UK is there,” said Don Mathis, CEO of Epic Advertising. “The important first step of hiring a talented GM like Rob, and then putting key team members in place in a new office is now complete. We look forward to growing our presence in Europe even further under this team’s leadership.”</p>
<p>The address for Epic Advertising’s London office is:<br />
Amadeus House<br />
Floral Street, Covent Garden<br />
London, England WC2E 9DP<br />
Telephone: 0207 812 7012</p>
<p>General Email: epicUK@epicadvertising.com</p>
<p>About Epic Advertising</p>
<p>Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.</p>
<p>Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Epic Advertising Announces Retirement of Bazaar Advertising Name and Assets</title>
		<link>http://www.adoperationsonline.com/2008/12/12/epic-advertising-announces-retirement-of-bazaar-advertising-name-and-assets/</link>
		<comments>http://www.adoperationsonline.com/2008/12/12/epic-advertising-announces-retirement-of-bazaar-advertising-name-and-assets/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 12:44:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2418</guid>
		<description><![CDATA[NEW YORK, NY – December 12, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Bazaar Advertising name, business unit and assets have been formally retired. Bazaar Advertising, the former San Francisco-based business unit that offered agency-like Search Engine Marketing services, had a portfolio of a handful of international [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>NEW YORK, NY – December 12, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Bazaar Advertising name, business unit and assets have been formally retired. Bazaar Advertising, the former San Francisco-based business unit that offered agency-like Search Engine Marketing services, had a portfolio of a handful of international advertisers which were phased out several months ago.</p>
<p>Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.</p>
<p>About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.<br />
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<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display and Search consumer web traffic. Epic scales its solutions through enormous internet reach, proprietary and patent-pending technology and unparalleled industry expertise.</p>
<p>The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and a 2008 Inc. 5000 company.</p>
<p>Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Epic Advertising Announces Strong Gains, Plans for ad:tech New York</title>
		<link>http://www.adoperationsonline.com/2008/11/04/epic-advertising-announces-strong-gains-plans-for-adtech-new-york/</link>
		<comments>http://www.adoperationsonline.com/2008/11/04/epic-advertising-announces-strong-gains-plans-for-adtech-new-york/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 08:00:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1510</guid>
		<description><![CDATA[Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application &#38; international expansion geared to keep up momentum NEW YORK &#8211; Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application &amp; international expansion geared to keep up momentum</p>
<p>NEW YORK &#8211; Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.</p>
<p>Epic also announced its participation in <strong>ad:tech New York</strong>, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.<br />
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<p>CMO Michael Sprouse and other key Epic personnel will be on hand both days to discuss the new platform and the company’s recently announced London expansion, and to give their take on interactive marketing’s prospects in a tight-money environment.</p>
<p>“We are working hard to continue our growth with calculated, responsible investment that our clients have grown accustomed to from us during these tighter times,” Sprouse said. “In a tough economic environment, performance marketing should get a closer look by advertisers needing to make every dollar work harder and looking for true accountability and transparency. Our leading targeting and technical infrastructure, as well as our global scale and reach, help advertisers achieve precisely that.”</p>
<p>The company will thank its clients and partners at an ad-tech-timed party at Marquee Night Club. The November 3 event will benefit the Thomas Blake, Sr. Memorial Cancer Research Fund and is invitation-only until midnight.</p>
<p>About Epic Advertising:</p>
<p>Epic Advertising (<a rel="nofollow" href="http://www.EpicAdvertising.com" target="_blank">www.EpicAdvertising.com</a>) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.</p>
<p>Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>AzoogleAds Announces Beta Launch of iMobilePublisher</title>
		<link>http://www.adoperationsonline.com/2008/10/30/azoogleads-announces-beta-launch-of-imobilepublisher/</link>
		<comments>http://www.adoperationsonline.com/2008/10/30/azoogleads-announces-beta-launch-of-imobilepublisher/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 09:45:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Azoogle - Epic Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[advertising impact]]></category>
		<category><![CDATA[advertising partners]]></category>
		<category><![CDATA[contextual and behavioral targeting technologies]]></category>
		<category><![CDATA[Epic Advertising]]></category>
		<category><![CDATA[Global Top 250 Company]]></category>
		<category><![CDATA[Greg Bayer]]></category>
		<category><![CDATA[Hilton New York hotel]]></category>
		<category><![CDATA[internet reach]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[measurable Internet]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online performance marketing]]></category>
		<category><![CDATA[online reach]]></category>
		<category><![CDATA[performance ad network]]></category>
		<category><![CDATA[performance-based ad network]]></category>
		<category><![CDATA[Rick Okin]]></category>
		<category><![CDATA[SAN FRANCISCO]]></category>
		<category><![CDATA[search consumer traffic]]></category>
		<category><![CDATA[Stripes Group]]></category>
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		<category><![CDATA[technology standpoint]]></category>
		<category><![CDATA[technology team takes]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[trusted publishers]]></category>
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		<category><![CDATA[www.AzoogleAds.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1430</guid>
		<description><![CDATA[First performance-based ad network to make marketing dashboard available on iPhone NEW YORK &#8211; AzoogleAds (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1446" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/azooglelogo.gif" alt="" width="170" height="80" /></a>First performance-based ad network to make marketing dashboard available on iPhone</p>
<p>NEW YORK &#8211; AzoogleAds (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the company’s Product and Technology teams, and will initially include a small number of trusted publishers. The application demonstration is scheduled to make its public debut at the annual ad:tech New York show at booth # 804 in the Hilton New York hotel on November 3-4.</p>
<p>“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” said Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”<br />
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<p>iMobilePublisher provides publishers in the AzoogleAds performance ad network the ability to check all facets of marketing campaigns including payment history, leads, stats, clicks and effective CPCs. The easy-to-use interface also allows the publisher to sort by offers and a variety of date ranges, with a well-designed presentation and user-interface that can display data in graphical format. The platform also works on the iTouch with a wireless internet connection.</p>
<p>The platform is free to AzoogleAds publishers and will be downloadable at iTunes shortly. Rollout and expansion to AzoogleAds’ publisher base is expected in early 2009 with enhanced functionality. Additional product demos and promotional giveaways will take place at Affiliate Summit West (http://www.affiliatesummit.com/09w_conference.php) beginning January 11, 2009, where the Azoogle Ad Network is also the Platinum Sponsor.</p>
<p>“From a technology standpoint, our team is committed to supporting the ever-changing needs of our worldwide publisher base,” says Rick Okin, Chief Information Officer for Epic Advertising. “Our world-class technology team takes pride in staying a step ahead of our closest competitors in terms of product innovation and first-mover status, and we look forward to getting feedback from beta publishers prior to rollout and adding a whole new set of cool features.”</p>
<p>About AzoogleAds:</p>
<p>AzoogleAds (www.AzoogleAds.com) is a division of Epic Advertising, the global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network, AzoogleAds provides its advertising partners with performance and direct response marketing ROI and worldwide online reach via transparent display and search consumer traffic.</p>
<p>The parent company of AzoogleAds, Epic Advertising, has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.</p>
<p>AzoogleAds and Epic Advertising are headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Ad Ops Daily Briefs: October 6, 2008</title>
		<link>http://www.adoperationsonline.com/2008/10/06/ad-ops-daily-briefs-october-6-2008/</link>
		<comments>http://www.adoperationsonline.com/2008/10/06/ad-ops-daily-briefs-october-6-2008/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 22:10:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Ops: Daily Bits]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[AdGooroo]]></category>
		<category><![CDATA[cellular telephone]]></category>
		<category><![CDATA[Gooroo Rich Stokes]]></category>
		<category><![CDATA[internet banners]]></category>
		<category><![CDATA[internet reach]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[McCain's AdGooroo]]></category>
		<category><![CDATA[online marketing competitive intelligence]]></category>
		<category><![CDATA[Ops Daily]]></category>
		<category><![CDATA[Oregon]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine marketing keyword selection]]></category>
		<category><![CDATA[Web site activity]]></category>
		<category><![CDATA[Web Sites Generate]]></category>
		<category><![CDATA[Web Sites Generate Six Times]]></category>
		<category><![CDATA[Wireless Debuts Innovative Mobile Advertising Technolog]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1160</guid>
		<description><![CDATA[- New Report from Competitive Intelligence Provider AdGooroo Shows Obama’s Web Sites Generate Six Times More Traffic than McCain’s AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, unveiled its latest market intelligence report, “Searching for the Next President: the Internet’s impact on McCain vs. Obama.” The report quantifies the Web site [...]]]></description>
			<content:encoded><![CDATA[<p>- <strong>New Report from Competitive Intelligence Provider AdGooroo Shows Obama’s Web Sites Generate Six Times More Traffic than McCain’s</strong><br />
AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, unveiled its latest market intelligence report, “Searching for the Next President: the Internet’s impact on McCain vs. Obama.” The report quantifies the Web site activity, Internet reach and search engine marketing keyword selection of both camps, based on data collected between September 1 and September 22.<br />
“In the most heated and important competition of the year, applying the right technology offers us a tremendous amount of insight into the candidates’ presence on the Web and the relative boost each receives from their efforts to connect with voters online,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “We conducted this study to better understand the Internet’s role in this race.”<br />
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<p>-  <strong>LCW Wireless Debuts Innovative Mobile Advertising Technology in Oregon</strong><br />
“Cricket Perks” Pilot Program Offers Timely Information, Discounts and Offers, Underscoring a Demand for Good Content and Measurable Ad Results<br />
Called “Cricket Perks,” this innovative pilot program underscores a push by advertisers nationwide to find creative ways to reach potential customers. With consumers increasingly tuning-out TV, passing on print ads and ignoring Internet banners, the ubiquitous cell phone remains one of the few constants in Americans’ lives. And with initial results indicating that consumers are “clicking through” at an attractive rate, Cricket Perks is proving beneficial to consumers and advertisers alike.</p>
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		<title>Epic Advertising Names Don Mathis as CEO</title>
		<link>http://www.adoperationsonline.com/2008/09/24/epic-advertising-names-don-mathis-as-ceo/</link>
		<comments>http://www.adoperationsonline.com/2008/09/24/epic-advertising-names-don-mathis-as-ceo/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 08:58:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Azoogle - Epic Advertising]]></category>
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		<category><![CDATA[Cambodia]]></category>
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		<category><![CDATA[Deputy Group]]></category>
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		<category><![CDATA[online fantasy sports]]></category>
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		<category><![CDATA[online reach]]></category>
		<category><![CDATA[P-3]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1076</guid>
		<description><![CDATA[Formerly President and COO, Mathis earns the company’s top leadership post NEW YORK &#8211; Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>Formerly President and COO, Mathis earns the company’s top leadership post</p>
<p>NEW YORK &#8211; Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible for the strategic vision and overall management of the enterprise.</p>
<p>“We are pleased and extremely excited to name Don Mathis as CEO,” said Brian Conway, a director of the company and a Managing Director with TA Associates, a global private equity firm with a significant investment in Epic Advertising. “Based on his outstanding leadership and extensive industry knowledge, we believe Don is the ideal choice to continue to grow Epic Advertising well into the future.”<br />
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<p>Prior to being elevated to the company’s top leadership role, Mathis was the President and Chief Operating Officer. During his tenure as President, Epic Advertising rapidly established an impressive trend of highly profitable business growth and expansion, evolving quickly into a recognized worldwide leader in online performance marketing. Mathis was originally hired in 2005 as the company’s Senior Vice President of Operations and Technology.</p>
<p>A seasoned executive, Mr. Mathis has a wide range of experience in online media and technology, as well as the offline sector. His prior experience includes having served as COO of the first online fantasy sports company, Small World Sports, helping build that company into one of the top destination sites on the Internet and ultimately selling it to Vulcan Ventures and merging it with The Sporting News. His experience also includes serving as an operational restructuring advisor for the turnaround firm AlixPartners and as a strategy consultant with McKinsey &amp; Company. Mathis began his career as a programmer and technology consultant with Accenture, and graduated with honors from Harvard Business School and Vassar College.</p>
<p>In addition to his civilian experience, Mathis also served as a Naval Officer, most recently as a mobilized reservist following the 9/11 attacks, when he served as the Executive Officer of an anti-terrorism joint task force. He was later designated Deputy Group Commander for all Navy expeditionary logistics forces in Central Command (the Middle East). Mathis began his Navy career as a P-3 anti-submarine patrol aircraft Flight Communications Officer, and he served with the United Nations in Cambodia and Bosnia.</p>
<p>“I’m incredibly honored, and humbled, to have been appointed CEO,” said Mathis. “The company has come so far in such a short period of time in 2008, recording sizable growth and tangible results in the face of a broader economic slowdown. It is a real testament to our talented Executive Team and entire staff. From my perspective, it has been energizing to be a part of our transformation this year into a well-recognized, worldwide marketing powerhouse. I’m thrilled to be CEO, and look forward to our continuing achievements this year and beyond.”</p>
<p>About Epic Advertising:</p>
<p>Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.</p>
<p>Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Epic Advertising Appoints Keith Duncan</title>
		<link>http://www.adoperationsonline.com/2008/09/05/epic-advertising-appoints-keith-duncan/</link>
		<comments>http://www.adoperationsonline.com/2008/09/05/epic-advertising-appoints-keith-duncan/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 10:00:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Azoogle - Epic Advertising]]></category>
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		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising impact]]></category>
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		<category><![CDATA[Brett Lofgren]]></category>
		<category><![CDATA[contextual and behavioral targeting technologies]]></category>
		<category><![CDATA[Delaware]]></category>
		<category><![CDATA[direct response marketing services]]></category>
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		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[internet reach]]></category>
		<category><![CDATA[Keith Duncan]]></category>
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		<category><![CDATA[SAN FRANCISCO]]></category>
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		<category><![CDATA[Toronto]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=914</guid>
		<description><![CDATA[Former Yahoo! Sales veteran hired as Senior Director of Agency Sales NEW YORK &#8211; Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company’s headquarters in New York, NY. In his position at Epic Advertising, Duncan [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>Former Yahoo! Sales veteran hired as Senior Director of Agency Sales</p>
<p>NEW YORK &#8211; Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company’s headquarters in New York, NY.</p>
<p>In his position at Epic Advertising, Duncan is responsible for overseeing agency sales efforts and forging key strategic partnerships with agencies of all sizes. He will manage current relationships with key agency contacts, as well as the development of new agency business partnerships.<br />
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<p>Prior to joining Epic Advertising, Mr. Duncan served as Account Director for the Consumer Products Category at Yahoo! During his tenure at Yahoo!, Mr. Duncan was responsible for maintaining a regional territory for Global Fortune 500 brands and strategizing with senior executives from digital agencies to drive more revenue and effectiveness to their online businesses. Under his direction, the business portfolio increased 50% year over year and included work on such prominent brands like Subway, Heineken and Pizza Hut. In 2007, he was named “MVP” at the Yahoo! National Sales Conference.</p>
<p>Prior to Yahoo!, Mr. Duncan was the Regional Sales Manager and Major Account Executive at HotJobs.com. He holds a Biology Degree from the University of Delaware.</p>
<p>“Attracting someone with Keith’s expertise from an online powerhouse such as Yahoo! and proven success with large accounts and agencies is a perfect strategic fit for us,” said Brett Lofgren, Senior Vice President of Global Advertising Sales. “Our largest growth opportunities have recently been, and will continue to be, through Fortune 500 brands. We can deliver our uniquely effective marketing solutions and broad range of competencies, which our competitors don’t have, to these types of partners. Keith will ensure agency partners are serviced even more efficiently, rapidly and effectively than today. We’re incredibly excited at our impressive growth trend in 2008 and are confident this trajectory will soar even higher with Keith handling the Agency business. “</p>
<p>About Epic Advertising:</p>
<p>Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.</p>
<p>Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network</title>
		<link>http://www.adoperationsonline.com/2008/08/20/epic-advertising-emerges-as-online-marketing-leader-azoogle-well-ranked-for-a-niche-ad-network/</link>
		<comments>http://www.adoperationsonline.com/2008/08/20/epic-advertising-emerges-as-online-marketing-leader-azoogle-well-ranked-for-a-niche-ad-network/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 08:00:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Azoogle - Epic Advertising]]></category>
		<category><![CDATA[comScore]]></category>
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		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[28th largest ad network]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=751</guid>
		<description><![CDATA[Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>Latest results by comScore, Inc. show the company’s expanding internet reach</p>
<p>NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.<span id="more-751"></span></p>
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<p>Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report &#8212; and through high-performing search marketing.</p>
<p>“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”</p>
<p>About Epic Advertising:</p>
<p>Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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		<title>Epic Advertising Emerges as Online Marketing Leader</title>
		<link>http://www.adoperationsonline.com/2008/08/18/epic-advertising-emerges-as-online-marketing-leader/</link>
		<comments>http://www.adoperationsonline.com/2008/08/18/epic-advertising-emerges-as-online-marketing-leader/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 11:00:33 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1466</guid>
		<description><![CDATA[Latest results by comScore, Inc. show the company&#8217;s expanding internet reach. New York, NY &#8211; August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1448" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/epiclogo.gif" alt="" width="150" height="92" /></a>Latest results by comScore, Inc. show the company&#8217;s expanding internet reach.</p>
<p>New York, NY &#8211; August 18, 2008 – Epic Advertising (<a rel="nofollow" href="http://www.EpicAdvertising.com" target="_blank">www.EpicAdvertising.com</a>), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the &#8220;Ad Focus&#8221; report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic&#8217;s overall traffic, with the rest coming from search via its performance search business. The company&#8217;s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.</p>
<p>Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic&#8217;s traffic comes from its vast display &#8220;reach&#8221; – as counted in the comScore report &#8212; and through high-performing search marketing.<br />
<span id="more-1466"></span></p>
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<p>&#8220;These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,&#8221; said Michael Sprouse, Chief Marketing Officer of Epic Advertising. &#8220;Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don&#8217;t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.&#8221;</p>
<p>About Epic Advertising:<br />
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.</p>
<p>A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.</p>
<p>Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.</p>
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