The report discusses the impact of new technologies, social changes and the developments in online marketing channels on the planning, execution and measurement of marketing campaigns next year. Strange has looked at what the future holds for search, social media, mobile and tablets, data protection and email as well as what the launch of web TV could mean for brands and the future of paid news content.

The report also looks what custom typography and new browser developments means for web design next year. Each topic is explained with tips on how to optimise each of these to retain a competitive edge.

To incorporate some Christmas spirit into the launch, Strange as also designed and built an online advent calendar (www.strangecorp.com/xmas) which reveals a new trend each day. This will be supported by a social media strategy to drive more visitors to the site.

Paul Honey, Managing Director at Strange comments, “In these challenging economic times, we are seeing more brands investing in digital channels to make their campaigns work harder and smarter. Following the success of our ‘Online Marketing Trends for 2009’ article, we decided to expand this year’s piece and integrate it into our Christmas campaign.”

Visit www.strangecorp.com/xmas throughout December, to view the calendar or download the full report from http://www.strangecorp.com/news/view/online-marketing-trends-in-2011.

About Strange

Strange is a creative digital marketing agency. We deliver exceptional performance by developing outstanding websites and online campaign strategies. Our services cover digital strategy, creative, technology and online marketing.

Specialising in travel, fashion, media, consumer goods and ecommerce, Strange works for local, national and international clients from a wide range of sectors. The agency works with, MTV, Google, Friends of the Earth, Universal Music, Brittany Ferries, Climate Week and Animal clothing.

To find out more about Strange, please visit www.strangecorp.com

“When we made our first investment in RingRevenue, we did so because of the experienced team and the size of the market opportunity they are going after,” said Mark Suster, partner at GRP Partners. “They’ve proven demand, are hitting their numbers and are poised for growth. This investment round was an easy decision, and GRP wanted to own it.”

This financing will allow RingRevenue to accelerate its growth and expansion. In addition to ensuring its platform provides all the latest advancements in voice, mobile and ad management technology, RingRevenue is also planning to rapidly expand its customer development and support teams. The company also plans to expand its presence outside of the U.S.

Having partnered with most of the leading online performance marketing networks, including Commission Junction, LinkShare, the Google Affiliate Network and ShareASale, RingRevenue is leading the way in creating a new category of performance marketing that focuses on delivering high-value calls to advertisers. Call performance marketing extends the tracking, measurement and accountability of online performance marketing to those transactions that occur over the phone. With RingRevenue’s call performance marketing platform, advertisers can manage direct call-based campaigns and leverage their existing online programs to drive high-value calls to their call centers – all without any changes to their call center or to the caller’s experience. Advertisers also benefit from increased distribution as publishers can promote advertiser offers anywhere, including online, offline and on mobile devices, and be compensated for the quality phone leads they drive.

“We’re excited about the opportunity this financing brings. It will allow us to more rapidly grow our partnerships and our team so we can deliver more value to more advertisers and publishers,” said Jason Spievak, CEO of RingRevenue. “Advertising is changing, and performance marketing is where it’s headed. Advertisers want to buy customers, not ads.” By tapping the power of the phone, RingRevenue’s call performance marketing platform is helping advertisers like Dish Network, eFax and ServiceMagic capture and convert more high-value customers. “For advertisers selling big-ticket items or more consultative products and services, pay-per-call has proven to be the best-converting channel,” Spievak continued. “Calls convert at rates of 30 to 50 percent, and the average order value of a sale that closes over the phone vs. online is about 2x.”

“RingRevenue has been leading the way in a very profitable advertising category spanning both online and offline media. While call tracking isn’t new, their technology is. And their approach to partnering with established performance marketing networks and agencies is unique,” said John Greathouse of Rincon Venture Partners. RingRevenue’s partners work with more than 10,000 advertisers, including many Fortune 500 brands as well as local businesses, and hundreds of thousands of publishers.

“With calls converting at such high rates and mobile devices in the hands of nearly everyone, we see call performance marketing as the new CPM,” Greathouse said.

To learn more about call performance marketing or career opportunities at RingRevenue, visit www.ringrevenue.com.

About RingRevenue, Inc.

RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

About GRP Partners

GRP Partners is a venture capital firm focused on investing in financial technology, digital content and distribution, and online business consumer services. Founded in 1996, the firm has invested approximately $1 billion on behalf of more than 150 limited partners in North America and Europe. With professionals in Los Angeles and London, GRP Partners has a global perspective on serving its portfolio companies and seeking investment opportunities across all stages of investment. www.grpvc.com

About Rincon Venture Partners

Rincon Venture Partners aligns itself with extraordinary entrepreneurs and supports them as they build world-class businesses. Based in Santa Barbara, CA, Rincon invests in early stage software- and web-based businesses in Southern California with proven revenue models and capital-efficient operating plans. www.rinconvp.com

NEW YORK – Global Advertising Strategies, an international full-service marketing and advertising firm, acquired a 41% stake in Blueliner Marketing LLC, an internet marketing company specializing in search engine optimization (SEO), digital advertising strategies, web analytics, email marketing, interactive PR, web design and web video production.

The acquisition merges two culturally and internationally sensitive agencies with clients and experienced professionals from across the globe. It also expands both companies’ dynamic digital offerings providing their portfolio of leading industry clients with integrated cost-effective marketing solutions.

With Blueliner retaining offices in Bangladesh and India, this investment further increases Global’s presence into new and emerging markets, while Blueliner clients will also have access to Global’s full-service and cross-cultural multimedia offerings.

“This investment increases Global’s ability to offer additional and more cost-effective digital solutions to our clients,” stated Givi Topchishvili, President & CEO of Global Advertising Strategies. “Blueliner’s advanced digital technologies, and our companies’ combined global presence will help us to further grow our interactive practice worldwide.”

Arman Rousta, CEO and co-founder of Blueliner, and the pioneer behind the company’s 7 Pillars of Internet Marketing, also described the benefits of the new alliance. “Blueliner and Global will complement each other’s current client offerings in ways key to the growth of both companies. We are looking forward to the synergy created in this fusion of expertise and capabilities, across creative, technical and marketing disciplines.”

Blueliner has a proven track-record of delivering measurable results, growing significantly in the U.S. and Asia. The company has garnered media recognition for its ROI-driven marketing strategies and for its development of innovative social networks on behalf of its clients. Global now celebrating its 10th year anniversary was listed in Inc. Magazine’s 2008 edition of 5,000 fastest growing companies in the U.S.

ABOUT: Global Advertising Strategies (www.globaladvertisingstrategies.com) is an international full-service marketing and advertising agency dedicated to helping its clients bridge gaps between borders and cultures. For over ten years its passion and understanding of the global marketplace has been growing market share for its clients. The agency provides a full suite of integrated digital and traditional marketing, advertising, event management, public relations.

PLEASANTON, Calif. – Jivaldi, a full-service Internet marketing company, was chosen by ClubSquare.com, Inc., based on Jivaldi’s previous Web 2.0 development and startup experience, to help develop their new social networking site, Rjenda. With the power of existing social networks, Rjenda targets coordination of everyday activities for groups and friends – an area where other sites fall short.

Attention Soccer moms! Millions of busy individuals and families spend countless hours each week organizing and coordinating activities across their social, school, extra-curricular and professional groups. “We simplify this coordination both for organizers and participants and help connect people who share in these activities,” says Ranvir Wadera, Rjenda founder. “Rjenda provides a consolidated view of calendars and events, volunteer signups, news updates, and other communication across groups for each user, making it easy for a busy individual or family to stay on top of daily activities.”

Rjenda combines group coordination of calendars and volunteer signups, with social networking features including micro-blogging, news updates, and more. “This social networking market continues to boom, and users are looking to migrate to sites offering something beyond touching base with old friends,” mentions Jim Ivaldi, founder of Jivaldi. “Rjenda is ahead of the game and is tackling a group-oriented platform that is extremely viable.”

“Jivaldi continues to be a valuable team member and helps to maintain an aggressive development pace,” says Ranvir Wadera. “They understand the industry and are proving their capabilities by delivering timely and effective web development services.”

About Jivaldi

Jivaldi, LLC delivers impactful Internet marketing services via the effective combination of: creative design, application development and online marketing. Serving clients in a variety of industries including: technology, leisure, sports, politics and entertainment, Jivaldi is located in Northern California, with offices in the San Francisco Bay Area and Sacramento area.

About Rjenda

Rjenda is designed to coordinate everyday activities with your groups and friends. Such coordination includes sports teams, scout troops, school and church groups, committees, book clubs, walking groups, neighborhood groups, along with family and friend circles. There are tremendous opportunities for people to develop and enrich their social connections with those whom they share common activities. http://www.Rjenda.com

TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, quantifiable results. According to a recent study by marketing services firm Epsilon, 6 out of 10 Chief Marketing Officers plan to increase their spending on interactive marketing this year.1 Industry analysts support that move, with the Interactive Advertising Bureau and PricewaterhouseCoopers noting the online ad sector is “poised to weather the [economic] storm perhaps better than other advertising sectors due to its cost-effectiveness and measurability.”2

These dramatic changes in the media landscape have created a huge demand for professionals and organizations with digital marketing expertise and search engine marketing training. Major job sites list thousands of openings – from interactive data analyst to director of Internet marketing – for candidates with these specialized skill sets. To fill this urgent need, the University of San Francisco created the industry’s first and only Internet marketing certificate program offered 100% online. In just a matter of weeks, students will master the strategies and techniques they need to survive – and thrive – in this complex, dynamic marketing environment.

USF’s Master Certificate in Internet Marketing provides a “big picture” view of essential Internet marketing tools and techniques, including creative development, blogs, Web 2.0, search engine optimization (SEO), web analytics, A/B testing, affiliate marketing, viral video, social media and more. Developed by practicing interactive marketing experts, this unique, end-to-end program consists of three online certificate courses: Integrated Online Strategies, Search Engine Marketing and Usability, and Advanced Interactive Marketing and Measurement.

“Until now, professionals who wanted interactive marketing training had to choose between a few expensive, time-consuming degree programs and more limited, subject-specific workshops,” said Jay Berkowitz, CEO of Ten Golden Rules and one of the instructors in USF’s online faculty. “Our new Master Certificate in Internet Marketing is unique in that it covers all facets of digital marketing in a condensed and convenient online format. Students will gain the knowledge and credentials they need to land a position or promotion in interactive marketing, while entrepreneurs and marketers alike will come away with the skills to develop a successful Internet strategy and maximize e-commerce revenues.”

In addition to teaching students how to develop, implement and evolve integrated online marketing strategies, the master certificate program also prepares them for certification from two leading industry organizations. Participants will master the Google AdWords concepts along with the tracking and measurement techniques featured on the Google Advertising Professionals and Web Analytics Association certification exams.

Registration is now open for the Master Certificate in Internet Marketing program. Classes begin February 1 for the Integrated Online Strategies course, continuing with Search Engine Marketing and Usability on April 1 and Advanced Interactive Marketing and Measurement on June 1. For more information, call 800-436-1713 or visit www.USanFranOnline.com.

About the University of San Francisco

Acclaimed as one of America’s best universities by U.S. News & World Report and The Princeton Review, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Management, which includes the Masagung Graduate School of Management and the McLaren Undergraduate College of Business.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, our university partners have surpassed 300,000 online enrollments — making UA the largest facilitator of e-learning in the country. University Alliance partners include Villanova University, the University of Notre Dame’s Mendoza College of Business, Tulane University’s Freeman School of Business, Thunderbird School of Global Management, the University of San Francisco, the University of South Florida, Florida Institute of Technology, The University of Scranton, Dominican University and Jacksonville University.

1 “Marketing Spending Priorities Shift”; published on eMarketer.com, October 7, 2008.

2 “Internet Advertising Revenues in Q3 ’08 at Nearly $5.9 Billion”; published on IAB.net, November 20, 2008.

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent growth in Q4, accelerating to a 26 percent growth rate in December over the year ago period, in the midst of the starkly slowing overall economy and advertising marketplace. Profits increased apace with solid gains across key advertising categories. All growth came through ongoing operations, as the firm made no acquisitions during 2008.

“We believe 2009 is the year online performance marketing will take its rightful, and permanent, seat at the table alongside other major vehicles in marketing planning and execution, as the difficult environment drives advertisers to demand more from their marketing programs,” said Don Mathis, Epic’s CEO. “Strong growth in challenging times is gratifying and validates our performance-focused strategy, robust technology investments and hard work. But what’s most important and compelling is the story behind the numbers, and what it foretells for our category.”

Consumer products, insurance, entertainment and casual gaming were among Epic’s standout categories, as recession-resistant marketers stepped up activity and consumers responded in kind. E-commerce and direct response-based offerings added a boost towards the end of the year and into early 2009, with the company recording record revenue days throughout early January. The company’s performance is a function in part of Epic’s broad, high-quality publisher network and proprietary, patent-pending technologies.

Mathis said marketers, agencies and analysts are increasingly realizing that the measurement of online marketing campaigns must go beyond clicks and traditional CPM measures, and towards what makes them most effective and scalable.

“There’s a growing understanding that the real promise of Internet marketing is best unlocked by performance-based advertising – that is, thoughtfully calibrated and integrated campaigns, harnessing the power of search, display, and social media and leveraging brand awareness to drive superior customer acquisition,” he said. “Such integrated campaigns need measurement tools that can capture awareness and response, and place the right value on that mix.” Mathis said Epic is fine-tuning its patent-pending brand and performance measurement system that simplifies reporting for advertisers and continually optimizes campaigns based on usage and data.

Mathis cited a recent Gridley & Company media conference that shined a spotlight on performance marketing’s maturation and power. “There was a real sense among network executives, agency heads and other major industry players that while the current downturn in advertising may be cyclical, one of its effects – the rise and importance of performance marketing – will be an enduring legacy of this period,” he said.

About Epic Advertising

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

AUSTIN, Texas – ArteWorks SEO at http://www.arteworks.biz has been recognized as the #1 Video Search Engine Optimization firm in the world. The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best in the internet marketing and search engine optimization industry.

ArteWorks SEO is included in this list for its consistent performance and the superior services rendered to its clients. TopSEOs performs an in depth evaluation of the leading search engine optimization firms in the industry to determine their rankings.

“We are honored to receive this recognition from TopSEOs for video search engine optimization. All indicators are showing the increasing importance of video search engine optimization. We are delivering powerful results for our clients with our proprietary vFlood™ video SEO technology,” said Matt Foster, CEO of ArteWorks SEO.

ArteWorks vFlood™ video SEO technology is a complete video search engine optimization solution, from start to finish. It is not an out of the box product, rather each video search engine optimization campaign is customized with a strategy specific to the client and target industry. vFlood™ includes (but is not limited to):

* scripting, casting and talent
* procurement of location
* filming, production, lighting, professional editing
* special effects and audio effects
* video compression and export into web friendly formats
* embedding of video meta information
* video syndication and provision of “embed video” code for use on third party websites
* clickable links inside of videos are available, including purchase product links
* video interactivity (multiple endings based on user selections, quizzes, etcetera)
* video social media optimization and promotion

For the complete list of the Top 5 Video Search Engine Optimization Companies for December 2008 go to: http://www.topseos.com/rankings-of-best-video-seo-companies.

About ArteWorks SEO

ArteWorks SEO, www.arteworks.biz, is an internationally recognized search engine optimization and Internet marketing firm headquartered in Austin, Texas with a satellite office in Seattle, Washington. ArteWorks SEO is ranked in the top 5 search engine optimization firms in the world by several different Internet marketing organizations. For more information, please visit http://www.arteworks.biz.

About TopSEOs

Since its introduction in 2002, TopSEOs has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools.

Pay-per-click fraud, otherwise known as click-fraud, is an internet crime. It occurs anytime an individual, automated script, or computer program clicks on a business’s ad multiple times for the purpose of generating a charge per click. Click-fraud allows competitors to prevent their competition from making sales online, thereby significantly reducing a business’s profit and potentially running their competitors out of business altogether. Due to the competitiveness of the credit card processing industry, BankCard USA has experienced first-hand the financial impact of click-fraud.

In response, BankCard USA has commissioned Connection Marketing to create a universal protocol to catch, identify, and deal with perpetrators of click-fraud. The findings will be made public and free-of-charge at BankCard USA’s website. Currently, Bankcard USA has made available on its website Connection Marketing’s Click Fraud Defense 101 manual that online advertisers can use to reduce their exposure to click fraud. This can be found at http://www.BankCardUSA.com/ClickFraudDefense101.

“Internet marketing is a large source of revenue for many businesses today,” notes Alan Griefer, President of BankCard USA. “Click-fraud is more prevalent than what we can currently measure, and appears to be increasingly problematic for businesses. While it is unfortunate that this type of internet fraud is not more aggressively investigated and prevented, companies like Connection Marketing help keep advertisers from losing their advertising budget to dollars to internet click-fraud thieves.”

About BankCard USA:

Founded in 1993 by Shawn Skelton and Alan Griefer, BankCard USA is a registered merchant service provider. BankCard USA specializes in credit card processing for new or existing businesses. They offer payment solutions for all types of businesses, including internet, retail store-front, mail-order, phone-order, trade shows, professionals, service industry and home-based businesses. For more information visit us at http://www.BankCardUSA.com.

About Connection Marketing:

Founded in 2005 by Michael Stein, Connection Marketing, Inc. is a full service search-engine marketing agency that specializes in click-fraud protection, pay-per-click management (PPC), and search-engine optimization (SEO). For more information visit us at http://www.ConnectionMarketing.net.

DRAPER, Utah – Commission River Corporation, a wholly-owned subsidiary of BayHill Capital Corporation (OTC Bulletin Board: BYHL), an Internet-enabled marketer of communications services and technology solutions, unveiled new affiliate marketing technology it calls ‘XML Plug-in‘ software. The code, which Commission River believes is the first of its kind and which it intends to make available to all its affiliate publishers, facilitates real-time content delivery to the user web sites in the form of rate comparison engines. Commission River unveiled the first seven rate comparison XML Plug-ins during a live web demonstration in front of a large number of its publishers.

“This technology has the potential to change the way the world thinks about affiliate marketing,” commented Adam Edwards, President of Commission River. “With our break-through XML Plug-in technology our affiliates can now add intelligence to their own web sites that will give their visitors the ability to compare and contrast multiple communications offers, in real-time, without having to switch to other web pages. Our XML Plug-in software represents a significant leap in affiliate marketing technology and we anticipate that our publishers who implement this technology will see a meaningful increase in their conversion ratios.”

XML Plug-in technology enables the real-time communication and rendering of formatted HTML code between two web sites. This technology is designed to enable Commission River affiliates to leverage the company’s content management and rate comparison expertise within the bounds of their own web site. The seven new XML Plug-ins, on display at www.commissionriver.com and unveiled during Commission River’s conference call, include the following:

* GeoQuote(tm) Commercial Broadband and Voice Product Calculator
* BottomLine(tm) Long Distance Bill Analyzer
* International Long Distance Rate Analyzer (includes VoIP, Dial-Around, Calling Cards, and 1+)
* VoIP Plan Analyzer (Business and Residential)
* DSL / Triple-Play Availability and Rate Comparison Engine
* Credit Card Rate and Feature Comparison Engine

“We believe today marks the start of a new era in online affiliate sales,” added Patrick Oborn, VP of Marketing for Commission River and chief architect of the XML Plug-in system. “This new technology will allow our affiliates to add value to a customer’s shopping experience, with real-time price and feature comparison tools, which we believe will ultimately drive more sales to our product suppliers. This increase in commerce between our publisher’s web visitors and our vendor-suppliers is designed to put more money in our affiliates’ pockets, allowing them to re-invest in advertising and in creating more plug-in enabled web sites. To our knowledge, no online affiliate marketing company has provided more than tracking links to its agents, and we are excited to be a pioneer in the area.”

The XML Plug-in code needed to run these seven price comparison engines is available, for free, to Commission River publishers through their agent back office. Commission River is also offering free technical assistance to its affiliates in the implementation of the XML Plug-in software.

“The release of this new technology marks a turning point for our company,” commented Bob Bench, CEO of BayHill Capital, parent company of Commission River. “Since acquiring Commission River a year ago, we have worked hard to regain our financial footing, improve operations, and re-establish our position as a leader and innovator in the online marketing space. Today’s release of seven XML Plug-ins marks the beginning of what we believe will be a prosperous era for our agents and the beginning of a growth era for the company.”

About Commission River Corporation

Commission River Corporation is headquartered in Draper, Utah and offers a wide range of communication services and related technology products via its Website, Telarus Inc., (T1 Dedicated Services), WireFly (Cellular), BridgeVine (DSL and Cable high-speed internet), Lingo, Phone Power, VoIP.com, IBN Tel, Pioneer Telephone, OPEX, PowerNet Global, LifeLock, DirecTV, Dish Network, and iTeleCenter. Since September of 1999, Commission River has sold, on behalf of its vendors and for its own account, services and products to approximately 980,000 customers worldwide. Commission River Corporation is a wholly-owned subsidiary of BayHill Capital Corporation (OTC BB: BYHL).

About BayHill Capital Corporation

BayHill owns brands and operates companies related to Internet marketing and product distribution. Commission River, BayHill’s wholly-owned subsidiary, helps product vendors and advertisers identify and utilize effective marketing methods to find targeted customers. BayHill’s current brands and programs are used by thousands of web entrepreneurs who market a variety of products through the Internet on behalf of advertisers. For product advertisers, BayHill offers simplified access to a large customer market through an expert selling channel.

For more information, visit http://www.bayhillcapital.com and http://www.commissionriver.com.

AUSTIN, Texas – ArteWorks SEO at http://www.arteworks.biz has been recognized as the #1 provider of SEO site audits in the world. The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best in the internet marketing and search engine optimization industry.

ArteWorks SEO is included in this list for its consistent performance and the superior services rendered to its clients. TopSEOs performs an in depth evaluation of the leading search engine optimization firms in the industry to determine their rankings. Numerous criteria are considered and clients of ArteWorks SEO were asked to provide feedback on their overall experience with the company as part of the search engine optimization evaluation process.

“We are honored to receive this recognition from TopSEOs which affirms for us and our search engine optimization clients that the in-depth site audit we do is considered the best in the industry. These audits are extensive, we literally review all factors related to search engine optimization and internet marketing and develop a comprehensive strategy for the client,” said Matt Foster, CEO of ArteWorks SEO.

ArteWorks SEO site audits include interviews of key personnel, keyphrase research, competitive intelligence, reviews of on page code, specific page analysis, back end architecture, analytics and usability. Existing social media campaigns are reviewed and existing and potential sources of inbound link bait are examined. A report is provided which includes a comprehensive internet marketing strategy.

For the complete list of the Top 5 Site Audit Companies for November 2008 go to: http://www.topseos.com/rankings-of-best-site-audit-companies

About ArteWorks SEO

ArteWorks SEO, www.arteworks.biz, is an internationally recognized search engine optimization and Internet marketing firm headquartered in Austin, Texas with a satellite office in Seattle, Washington. ArteWorks SEO is ranked in the top 5 search engine optimization firms in the world by several different Internet marketing organizations. For more information, please visit http://www.arteworks.biz.

About TopSEOs

Since its introduction in 2002, TopSEOs has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools.

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent — and ultimately incremental purchasing.

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions. “With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”

comScore Brand Metrix relies on the comScore panel to parse differences in behavior and attitudes among those consumers exposed to an online ad campaign compared to those who are not exposed. It is the first product in the industry to measure the true impact of online ad exposures because it overcomes the deleterious impact of cookie deletion that other services ignore, and which can lead to an understatement of the actual view-thru impact of online ads by a factor of 20 percent or more.

Norms Database Shows Substantial Lift in Sales, Advertiser Trademark Search and Site Visitation

The comScore Brand Metrix norms database contains the results of studies that have been conducted across ten vertical industries and includes the following metrics: top-of mind unaided awareness, total unaided awareness, aided awareness, total advertising awareness, online ad recall, favorability, likelihood to recommend, and likelihood to purchase. For a subset of the studies, the norms database also includes the important behavioral metrics of advertiser trademark searches, site visitation and purchasing – both online and at retail stores.

“Online advertising offers a very compelling value proposition because it gives marketers a bigger bang for their buck,” added Neufeld. “Not only does online marketing have the benefits of more attractive advertising rates and a faster growing retail channel, but it’s clear from the results of our studies that Internet marketing also generates incremental sales in retail stores.”

The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales. For the studies in which both retailers’ online and offline sales were analyzed, for periods ranging from two weeks to three months after the initial exposure to an online display ad, the incremental online sales lift was 27 percent and offline sales lift was 17 percent

____________________________________________________________________________
Lift in Retailers’ Online and Offline Sales among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Monthly Sales ($) per Thousand Exposed Consumers

Control Test Lift

Online Sales $994 $1,263 27%

Offline Sales $9,905 $11,550 17%

____________________________________________________________________________

Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. For example, a substantial lift in visitation to the advertiser’s Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increase in lift in the week following the first ad exposure and a 46-percent increase over the four weeks following the first exposure, underscoring the latent branding effect.

____________________________________________________________________________
Lift in Advertiser Site Visitation Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Advertiser Site Reach

Control Test Lift

Week Following First Ad Exposure 2.1% 3.5% 65%

Weeks 1-2 After First Exposure 3.1% 4.8% 54%

Weeks 1-3 After First Exposure 3.9% 5.8% 49%

Weeks 1-4 After First Exposure 4.5% 6.6% 46%

____________________________________________________________________________

The comScore norms data also show that online display ads can cause an increase in search queries that involve the advertiser’s trademark brand name. Specifically, the average lift in branded trademark searches for the online advertisers studied was 52 percent in the week following the first ad exposure. The norms data also show a substantial continued impact, with a 38-percent lift in trademark searches in the four weeks following the first ad exposure.

____________________________________________________________________________
Lift in Branded Trademark Search Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Percentage Making a Trademark Search

Control Test Lift

Week Following First Ad Exposure 0.2% 0.3% 52%

Weeks 1-2 After First Exposure 0.4% 0.5% 46%

Weeks 1-3 After First Exposure 0.5% 0.7% 40%

Weeks 1-4 After First Exposure 0.6% 0.9% 38%

____________________________________________________________________________

“We switched to comScore Brand Metrix because their method of recruiting test and control groups is more accurate and produces less bias than other methods of recruitment we have seen,” said Christine Peterson, VP, Digital Media Director, Carat. “We know we can expect unique and actionable insights from each study.”

“comScore has helped us bring our clients a new level of campaign measurement utilizing both cross-media methodologies and behavioral data analysis,” said Kelli Robertson, Group Planning Director, AKQA.

comScore Chairman to Present Norms Data at Wharton Conference

comScore executive chairman Gian Fulgoni will discuss the implications of the norms data in his presentation, “How Online Advertising Works: Whither the Click?” at the Empirical Generalization in Advertising Conference at the SEI Center at Wharton Business School in Philadelphia on December 5, 2008.

For more information on comScore Brand Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com.

LONDON – Despite the tough economic outlook, Strange foresees growth in digital marketing in 2009. This is because its many solutions and advantages will be highlighted as marketing budgets become more constrained.

The report, Online Marketing Trends in 2009 identifies 16 key trends. It is available free of charge on: www.strangecorp.com/news/view/online-marketing-trends-in-2009.

Some trends are attributed to the economic downturn, while others, such as the need for great creative, remain constant. Advances in technology and developments in web browsing are behind the greatest number of trends.

The economic climate is likely to affect consumer behaviour and the need for advertisers to improve ROI (return on investment). There will therefore be a greater emphasis on qualitative analytics and conversion optimisation, according to Strange’s report.

And as more advertisers look to digital, Strange believes that keyword inflation will most likely continue at a high level, and foresees more negotiating over CPA (cost per action/acquisition) advertising. Key areas for expansion will be mobile advertising, local search/localised services and social media.

Online Marketing Trends in 2009 also points to developments in web browsing, through the use of Internet Explorer 8 and netbooks that will affect advertisers and web designers, respectively. Web design will also be impacted by potential changes to the Google algorithm and the growing importance of UGC (user generated content).

“2009 is going to be an interesting year” said Paul Honey Managing Director of Strange. “But recognising trends is only half the story – our role is to help businesses thrive in a changing environment.”

Strange is a creative digital marketing agency founded in 1999. Please visit www.strangecorp.com for more details.

NEW YORK – At the SMX East Conference, Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced a new feature for the Click Forensics for Advertisers™ solution which allows brands to identify and track organizations and individuals unlawfully using trademarked names for search marketing campaigns. The new feature produces updated reports on potential trademark abusers who use well-known brand names to generate Pay Per Click (PPC) traffic. Companies can use the new solution to more quickly take action to protect intellectual property and their own search marketing investments.

Trademark infringement in Pay Per Click is a growing and highly-visible problem on content networks and major search engines such as Google, Yahoo! and MSN. Perpetrators commonly register domains containing well-known brand names and then display ads on them that generate traffic and PPC ad revenue. Consumers often see the results when mistyping a web site URL only to find themselves on a different web site with lots of ads and pop-ups.

“The Trademark Use report from Click Forensics is another powerful weapon in the battle to improve search advertising traffic quality,” said Mike Brown, Vice President of Internet Marketing for VEGAS.com, the official Vegas travel site. “It allows advertisers to more quickly identify and stop trademark infringement online, which helps boost the performance of pay per click advertising initiatives.”

The Trademark Use report works by identifying registered domains using trademarked names. It is a feature of the Click Forensics for Advertisers solution, which uses patent-pending analytics and live campaign data from the Click Fraud Network™ to identify and filter out sources of click fraud and poor quality traffic before it affects online advertising campaigns. Similar to a spam filter, Click Forensics for Advertisers delivers regular updates on new sites and sources perpetrating click fraud, trademark infringement or those sending bad traffic to clients and members.

“The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics. “It’s affecting the advertising budgets of major brands as they’re forced to spend more money to get the high-quality search traffic that is rightly theirs. We’re helping to change that by giving brands a tool they can use to fight back.”

For more information on Click Forensics for Advertisers and its new Trademark Infringement reporting feature, visit www.clickforensics.com.

About Click Forensics, Inc.

Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. Click Forensics provides traffic quality management solutions for online advertisers, publishers, and ad networks. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics, Click Forensics for Advertisers, FACTr, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

In his new role at DG FastChannel, Richard Kidd will be responsible for overseeing the European operations of DG FastChannel’s Unicast Internet Marketing and Advertising Technology Group. Unicast empowers media agencies, creative agencies, online publishers and advertisers to deliver rich media for online and mobile advertising. Richard Kidd will report directly to DG FastChannel Executive Vice President Derek Smith.

Richard Kidd was previously Senior Director Rich Media EMEA at DoubleClick/Google, responsible for the suite of rich media tools and ad serving solutions for agencies and publishers. Kidd also held management positions with Volkswagen in both the United Kingdom and Germany and with Regus Business Centres and CKS Marketing in Hamburg overseeing business development. As managing director of Flycast Deutschland GmbH/Engage Technologies GmbH, Richard Kidd was responsible for founding one of the largest online marketing networks in Germany/Europe, after which he established his own sales training and consultancy company in Hamburg.

Derek Smith commented, “DG FastChannel brings the world’s most esteemed brands integrated advertising solutions for the transition from traditional analog processes to digital media solutions. Richard has succeeded in establishing and building digital media businesses in Europe, with a particular focused on rich media capabilities. His expertise in digital advertising and his knowledge of the digital advertising market will be invaluable to Unicast. Our goal is to expand our business base in the United Kingdom and establish offices in Hamburg, Germany. We anticipate growth throughout Europe.”

About DG FastChannel

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is also a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.com.

Sarah Worsham (Sazbean Consulting) has recently published her interview with interview with Dharmesh Shah, co-founder and CSA of HubSpot and there were some interesting things worth chewing on.

HubSpot provides a marketing application and advice to small businesses enabling them to leverage the disruptive effects of the internet to “get found” by more prospects shopping in their niche and to convert a higher percentage of prospects into customers.

Dharmesh explains how HubSpot is different from other SEO and Internet Marketing companies and how inbound marketing can improve business websites – you can read the whole interview here.

Globlet is Thailand’s leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors.

Globlet will reinforce Isobar’s leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand’s leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients including Coca-Cola, adidas, Honda and Nivea.

Following the acquisition, Globlet’s staff will be trained and certified in iProspect’s best practices through iProspect University, and Globlet will become part of the Isobar-owned network of iProspect search specialists agencies. Once Globlet is re-branded as iProspect Thailand, it will have access to iProspect’s search tools, including the award winning iSEBA bidding agent.

The acquisition of Globlet follows those of search businesses in Belgium, Holland and Germany so far this year, as Isobar continues the global roll-out of iProspect offices.

Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“The search market in Thailand is young, with exciting prospects. Globlet offers an immediate boost to our search capabilities, and will reinforce our position as Thailand’s number one digital agency. Its conversion to iProspect Thailand will expand our Asian iProspect office network – already in Malaysia, Hong Kong, Singapore and Australia – as we establish iProspect as the leadership brand for global paid and natural search worldwide.”

For further information contact:

Charlotte Elston / Hannah Bailey
Aegis Group plc
+44 (0) 20 7070 7708 / 7725

Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113

The launch of ad:tech Hamburg followed successful launches in London, Paris, Sydney, Beijing and Shanghai. A feature of ad:tech in all the markets it serves has been the strong supportive relationships that ad:tech has built with local associations and media partners. Building the same level of relationships in Germany that ad:tech has created elsewhere has proven especially challenging. We have also witnessed a rapidly expanding German representation at the London ad:tech event, reflecting an increasing desire to do business internationally. As a result, many German exhibitors and visitors have come to treat ad:tech London as the European hub of their business.

We have decided that we will be unable to properly serve the German market with our Hamburg show, and instead will be concentrating our energies on our thriving ad:tech shows in London and Paris, and on developing the iMedia high level marketing summits. However, we have built extensive relationships in Germany and intend to offer our customers there every opportunity to do business with us elsewhere.

About ad:tech www.ad-tech.com

Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech is the only event in the world that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech is a unique opportunity for CEO, brand/product managers, marketing directors, media planners/buyers, creative directors, campaign managers, advertisers, agency executives, sellers, and suppliers to understand what interactive technologies can do as part of the promotional mix and how to generate results that translate directly into increased performance and ROI.

About dmg world media www.dmgworldmedia.com

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.