LOS ANGELES – Ace Metrix™, the industry standard in television advertising analytics, announced that Peter Daboll has joined the company as CEO. Previously CEO at ComScore Media Metrix and Chief of Insights at Yahoo!, Daboll brings significant experience in the syndicated data and analytics industry to Ace Metrix. He also joins the board of directors. Most recently Daboll was CEO at Bunchball.

Ace Metrix is the first and only company to deliver near real-time actionable analytics for television advertising. Featuring the patent-pending Ace Score™, Ace Metrix delivers syndicated data, through a SaaS model, to dramatically improve the effectiveness of television advertising campaigns in ways before not possible.

Since its launch in June of 2009, Ace Metrix has grown rapidly and now serves leading national advertisers and brand managers in major advertising categories such as technology, retailing, real estate, automotive and packaged goods. The company is poised for additional rapid growth as it continues to provide near real-time performance data for the $60B television advertising industry.*

“Peter is uniquely prepared to lead Ace Metrix to the next level of growth. His knowledge of the online space combined with his detailed experience with syndicated data and advertising measurement platforms is an ideal fit for Ace Metrix,” said Ann Winblad, co-founder and managing director of Hummer Winblad Venture Partners, an investor in Ace Metrix.

“As advertising analytics and optimization have flourished, there has been no comparable technology available for the largest advertising medium, television. Now, Ace Metrix provides its clients with revolutionary tools and, in a short period of time, has established itself as the go-to resource for television advertising analytics,” said Daboll.

“Our opportunity is to continue to build out the Ace Metrix platform with data and services that help advertisers and agencies compete more effectively,” continued Daboll.

Daboll’s Extensive Advertising Analytics Experience

Daboll brings substantial experience in the science and business of advertising effectiveness, having spent his career building measurement systems and technology to measure consumer response to advertising. With leadership positions at ComScore, Information Resources and Nielsen, Daboll has pioneered work with innovative teams on ad testing and predictive advertising response modeling, and recently filed a patent application on measuring consumer engagement.

Daboll was most recently CEO of Bunchball, a venture-backed company focused on building consumer incentive and reward systems for brands and websites, leveraging rich behavioral data based on game dynamics. Bunchball developed and markets a consumer engagement platform for large global media companies, brands and agencies.

As Chief of Insights at Yahoo!, Daboll managed internal and external marketing and consumer information to drive strategic insight. In this role, he drove consumer-focused product innovation around advertising effectiveness, and leading edge information collection and reporting systems directly targeted to improve advertising ROI for customers.

As president and CEO of ComScore Media Metrix, Daboll led revenue and customer growth as the company became the industry-leading online audience measurement system in the world.

Previously, Daboll held president and COO roles at MarketTools, Inc., Advertising.com and MediaPlan, Inc. Daboll began his career with senior management positions with the Analytic Consulting Group of Information Resources, Inc., (IRI) and Nielsen.

Daboll completed the Executive Program at the Stanford Graduate School of Business, and holds an MBA from York University, Toronto, Canada.

Daboll is a well-respected industry expert in understanding consumer response to advertising. He has been a guest on CNN and CNBC as well as a regular contributor to various publications such as Forbes, AdWeek, Ad Age and others.

About Ace Metrix

Ace Metrix delivers actionable analytics and competitive intelligence through the first syndicated software service measuring television advertising creative effectiveness. Featuring the patent-pending Ace Score, Ace Metrix is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With Ace Metrix, advertisers and brand managers can make adjustments to creative and media schedules in near real-time resulting in savings of hundreds of thousands of dollars. Ace Metrix customers include CBS, Chrysler, Cisco, Coldwell Banker Real Estate Corp., Deutsch Inc., Mercedes-Benz, Nintendo, Nissan North America and leading national advertisers. others. For more information please see www.acemetrix.com.

* Source: Sanford C. Bernstein & Co.

Presenters:
Mark Cenicola
Before founding Cenicola-Helvin Enterprises in 1999, Mark worked as a Network Engineer (Certified Novell Engineer) for the City of North Las Vegas responsible for helping with the design, layout and maintenance of a new multi-million dollar computer network. Mark was a shareware computer software author with titles written for both the Macintosh and PC which have been featured in magazines and CD-ROMs across the globe in places like Japan, France, and the US.

Jeff Helvin
Prior to co-founding Cenicola-Helvin Enterprises, Jeff held mid-level management positions at nationwide retailer, Williams-Sonoma, with emphasis in customer service and employee management. He began a rigorous self-motivated study program in HTML, web design, and client side application development. He has honed his skills in advanced HTML, DHTML, JavaScript, and Graphic Design.

David LeGrand
David LeGrand of Fennemore Craig, a full service law firm with more than 190 attorneys, has represented a variety of corporate and individual clients during his twenty-five year career, generally as outside general counsel or securities counsel. His practice has included advising private and public companies on formation, operational, tax and securities matters.

Ray Harris
Ray Harris of Fennemore Craig practices in the area of commercial litigation, including trade secret, trademark, trade dress, computer software copyright, and other intellectual property protection matters.

Date: September 18, 2008

Time: 7:00am to 10:00am

Location:
Las Vegas Chamber of Commerce
6671 S. Las Vegas Blvd. Suite 300
Las Vegas, NV 89119
Inside Town Square

Cost:
$25/person before September 12; $30 thereafter

Sponsors:
The CEO-CFO Group
Business Wire

For more information and to register for this Las Vegas Business Seminar, visit the BannerView.com Web site at http://www.bannerview.com/seminar/

About Cenicola-Helvin Enterprises — http://www.Cenicola-Helvin.com & http://www.BannerView.com

Cenicola-Helvin Enterprises is an Internet information resource company publishing a variety of Web sites ranging from Internet communities to classified advertising and provides e-business solutions under its BannerView.com brand. E-business solutions range from Web site development, e-mail marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance.