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BOSTON – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK’s only weekly magazine covering the business of interactive media. Sapient topped the agency rankings for the second year [...]
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PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a [...]
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PARIS – Publicis Groupe (Paris:PUB) announced today the acquisition of PBJS, leading Seattle-based digital marketing and strategic communications company. PBJS delivers multi-channelled communication solutions aimed at cultivating and sustaining relationships between brands and their audiences. The company specializes in scalable strategic communications, events, interactive media and branded entertainment. The acquisition of PBJS reaffirms Publicis Groupe’s [...]
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The folks at IAB as well as players in the online advertising industry seem active and busy these days, even though most of us would be thinking of July as a slow month. The MIXX Awards 2008 have reached an all-time high level of submissions – check out the IAB press release below. New York, [...]
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Next Generation Third-Party Ad Network Helps Fills Mobile Site Inventory for IAC Ad Solutions’ Portfolio of Industry-leading Brands. NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For [...]
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New York, New York(June 2, 2008)—With a transformation in judging procedures it labeled “unprecedented,” the Interactive Advertising Bureau (IAB) today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital advertising campaigns now will be evaluated by senior executives from agencies, publishers, and marketing [...]
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06/04/2008 – Leading interactive network to adopt right media exchange platform and AMP! from Yahoo! Today, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital. Under the terms of the agreement, Havas Digital will work with the Right [...]
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New Entity Offers UK Brand Advertisers Opportunity to Deliver Targeted Ads with Scale and Accuracy Irvine, Calif. and London — March 12, 2008 — Specific Media, the largest independent online advertising network, today announced a definitive agreement to acquire all the assets of Adviva, a leading display advertising network in the United Kingdom. The combination [...]
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Top Online Advertising Network Triples its Revenues; Grows its Online Reach 57 Percent Irvine, Calif. — March 10, 2008 — Specific Media, the largest independent online advertising network, today announced a record-breaking revenue increase of more than 300 percent in 2007 compared to 2006. Further, the company also experienced unparalleled growth in year-over-year comScore rankings. [...]
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