Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on mobile advertising.
Read the full story

Heather Johnson Is Newest Addition to Creative Team at Bay Area’s Leading Video Production and Online Media Company

SAN FRANCISCO – BARS+TONE, an innovative leader in video production and online media distribution, announced the appointment of Heather Johnson as its new senior producer. Prior to joining BARS+TONE, Johnson spent seven years at GAP Brand where she produced internal media for multiple departments. She brings to BARS+TONE the necessary management and creative skills needed to service the company’s growing national and international pool of Fortune 100 companies.
Read the full story

Consensus-Based Initiative Enhances Accuracy for Interactive Advertising

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard for measuring Web audience sizes. The guidelines are the result of a major industry-wide initiative led by the IAB and included the participation of publishers, agencies and auditing organizations.

These new guidelines:
Read the full story

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers will now have a standard for consistently and reliably measuring their performance-based marketing efforts. The guidelines also provide a strong framework for filtering fraudulent clicks, giving buyers and sellers confidence that only legitimate clicks are being counted.

The Click Measurement Guidelines will:
Read the full story

CBS is First Advertiser to Appear in the Ads That Debuted Last Week

NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear.

“This high impact placement represents an exciting new opportunity for our advertisers to reach our educated, affluent and influential readers across the country,” said Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group. “In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community. A strip ad on the front page of The New York Times will be highly attractive to advertisers looking for premium real estate for their campaigns.”
Read the full story

With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions

WOODLAND HILLS, Calif. – With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions. The mobile marketing initiative connects consumers with The Times classified print and online automotive (www.latimes.com/cars) and real estate (www.latimes.com/homes) advertising.

The new service lets in-market car shoppers and home buyers use simple text messages and the Mobile Web to access detailed advertiser listings, photos, and videos and view them on almost any modern mobile handset. As an added benefit, the platform also enables car shoppers to access complete, on-demand CARFAX® Vehicle History Reports™.
Read the full story

Will Standardize Key Metrics in the Interactive Industry

NEW YORK – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released at the IAB’s annual Leadership Forum on Audience Measurement in New York City, where leaders of media companies, measurement companies and advertising agencies convened to gain insights on the evolution of audience measurement and where sessions will be devoted to a detailed review of the proposed guidelines.

“These guidelines represent an industry wide endorsement of clarity and transparency of methodologies and metrics, particularly around reach, a core metric used throughout the media world,” said Sherrill Mane, senior vice president, Industry Services of the IAB. “The driving force for marketers’ ongoing embrace of interactive media is the accountability that interactive provides and these guidelines will enhance that clarity and certainty.”
Read the full story

“Burma: It Can’t Wait” campaign recognized for creative use of social media to drive public awareness of political injustice in Burma

WALTHAM, Mass. – Digital Influence Group, a next-generation interactive agency that helps clients build communities with their key constituencies, has been recognized in the 2008 Massachusetts Innovation & Technology Exchange (MITX) Awards for “Best Use of Social Media.” Digital Influence Group’s winning “Burma: It Can’t Wait” campaign supported a 30-day effort launched by The Human Rights Action Center and the U.S. Campaign for Burma to build a grassroots movement to free Nobel Peace Prize recipient Aung San Suu Kyi and the people of Burma.

MITX is the largest Internet advocacy organization in the world. The annual MITX competition rewards the development and implementation of interactive technologies in New England. This year’s competition included more than 130 entries from a wide variety of industries including biotechnology and pharmaceuticals to travel and tourism. More than 1,000 people attended the MITX awards night in Cambridge last week.
Read the full story