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SinglePoint Announces Appointment of Gowri Shankar as President and CEO to Lead Expansion of its SingleBrand Marketplace for Mobile Advertising
Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on [...]
Former GAP Media Manager Joins BARS+TONE as Senior Producer
Heather Johnson Is Newest Addition to Creative Team at Bay Area’s Leading Video Production and Online Media Company SAN FRANCISCO – BARS+TONE, an innovative leader in video production and online media distribution, announced the appointment of Heather Johnson as its new senior producer. Prior to joining BARS+TONE, Johnson spent seven years at GAP Brand where [...]
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]
The New York Times to Offer Front Page Ads
CBS is First Advertiser to Appear in the Ads That Debuted Last Week NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear. “This high impact placement represents an exciting new opportunity for our advertisers to reach [...]
Gumiyo Teams with the Los Angeles Times to Launch Mobile Marketing Initiative for Automotive and Real Estate Advertisers
With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions WOODLAND HILLS, Calif. – With newspaper companies nationwide launching innovative ways to increase [...]
IAB Launches Audience Reach Measurement Guidelines
Will Standardize Key Metrics in the Interactive Industry NEW YORK – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released [...]
Digital Influence Group Wins MITX Award for Best Use of Social Media
“Burma: It Can’t Wait” campaign recognized for creative use of social media to drive public awareness of political injustice in Burma WALTHAM, Mass. – Digital Influence Group, a next-generation interactive agency that helps clients build communities with their key constituencies, has been recognized in the 2008 Massachusetts Innovation & Technology Exchange (MITX) Awards for “Best [...]
Trulia.com and Placecast Partner to Increase Relevance of Ads With Audience Targeting and Dynamic Messaging
Real Estate Site Offers Advertisers Specifically Targeted Placements and Valuable Returns Using Placecast’s Location-Based Ad Targeting SAN FRANCISCO – As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive [...]
Spending by Local Advertisers – Which Has Grown at a Frenetic 47 Percent This Year – Is Expected to Diminish to a Paltry 7.8 Percent in 2009
DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.’s new report “2009 Outlook: Big Slowdown Begins for Local Interactive Advertising” to their offering. Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes [...]
Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies
Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications [...]
Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers
Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]
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