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CableLabs and Canoe Ventures Announce Advanced Advertising 1.0 Specification

Otilia Otlacan | April 6, 2009 | 3 Comments

Industry Moves Toward Goal of Standardized, Advanced Ad Products Across a National Footprint LOUISVILLE, COLO. & NEW YORK – Canoe Ventures LLC and CableLabs announced the issuance of a new draft reference architecture specification called Advanced Advertising 1.0, created to further the development of cable advertising products.

Vdopia launches VDO Labs for Video Advertising Research

Otilia Otlacan | March 10, 2009 | 2 Comments

NEW DELHI – Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin [...]

IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics

Otilia Otlacan | March 6, 2009 | 0 Comments

Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]

IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations

Otilia Otlacan | March 5, 2009 | 0 Comments

Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the [...]

IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales

Otilia Otlacan | March 4, 2009 | 0 Comments

Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a [...]

IAB Issues Click Measurement Guidelines for Public Comment

Otilia Otlacan | March 3, 2009 | 3 Comments

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]

IAB Announces Annual Sales and Service Excellence Award Winners

Otilia Otlacan | March 3, 2009 | 0 Comments

Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. [...]

IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board

Otilia Otlacan | March 2, 2009 | 3 Comments

Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12 senior executives from the nation’s leading creative, digital and media agencies. The new board’s objective is to spark dialogue among agencies, publishers and marketers, and [...]

The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!

Otilia Otlacan | February 22, 2009 | 0 Comments

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]

Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection

Otilia Otlacan | February 19, 2009 | 1 Comment

NEW YORK – Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. The cross-industry group represents the first [...]

IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment

Otilia Otlacan | February 10, 2009 | 8 Comments

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]