Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences MIXX Conference & Expo 2010 NEW YORK – Brand marketing and advertising have been transformed by digital media’s…
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities MIXX Conference & Expo…
“Interactive Advertising and the Optimal Marketing Mix” Shows Marketers How Proper Allocation of Media Spend to Digital Yields Significant Results NEW YORK – To help marketers make better decisions on…
NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising. Specifically, the firm, which…
New Contract Solves One of Industry’s Biggest Business Challenges NEW YORK – Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved…
IAB Releases “Email Monetization Strategies” NEW YORK – Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email to build…
49 Campaigns Win in 17 Categories; Best in Show Awarded to Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World” NEW YORK – Digital media have altered…
Tumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent…
IAB-Commissioned Study is First-Ever Comprehensive Analysis of Economic Impact of the Ad-Supported Internet WASHINGTON – Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to…
DUBLIN – Research and Markets has announced the addition of the “Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR Viewership” report to their offering….
