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“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010
Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences MIXX Conference & Expo 2010 NEW YORK – Brand marketing and advertising have been transformed by digital media’s capability to target consumers, nationally and locally, with precise messaging. But many have not yet fully exploited the power of interactive to reach geographic segments. [...]
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities MIXX Conference & Expo 2010 NEW YORK – Last week as the MIXX Conference and Expo served as the central gathering point for digital marketing leaders during Advertising Week [...]
New IAB Research Confirms Digital’s Place in Optimal Marketing Mix
“Interactive Advertising and the Optimal Marketing Mix” Shows Marketers How Proper Allocation of Media Spend to Digital Yields Significant Results NEW YORK – To help marketers make better decisions on investing advertising dollars, the Interactive Advertising Bureau (IAB) released the “Interactive Advertising and the Optimal Marketing Mix” study developed by MarketShare Partners, the leading cross-marketing [...]
AdCloud Media Refines Technology to Deliver Better Targeting Options for Clients
NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising. Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, [...]
IAB and 4A’s Release Updated Standard Terms and Conditions for the Interactive Industry
New Contract Solves One of Industry’s Biggest Business Challenges NEW YORK – Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, [...]
IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email
IAB Releases “Email Monetization Strategies” NEW YORK – Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email to build deeper relationships with their customers. To provide a comprehensive resource for publishers and marketers, the Interactive Advertising Bureau (IAB) announced the release of “Email Monetization [...]
IAB Announces Winners Of MIXX Awards 2009, Celebrates Creativity in Interactive Advertising
49 Campaigns Win in 17 Categories; Best in Show Awarded to Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World” NEW YORK – Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of [...]
Tumri Joins the Network Advertising Initiative to Support Responsibility in Online Advertising
Tumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic [...]
Ad-Supported Internet Contributes $300 Bil. to U.S. Economy, Has Created 3.1 Mil. U.S. Jobs
IAB-Commissioned Study is First-Ever Comprehensive Analysis of Economic Impact of the Ad-Supported Internet WASHINGTON – Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP). It directly [...]
Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR Viewership Reviews Findings from Approximately 200 U.S. Advertisers and Advertising Agencies
DUBLIN – Research and Markets has announced the addition of the “Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR Viewership” report to their offering. Upfront negotiations in the $80 billion TV advertising market are closing up. For most advertising executives, though, an important question remains unanswered: “What is the [...]
IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising
Multi-Disciplinary Forum Includes Agency Creatives for the First Time NEW YORK – The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task [...]
Digital River to Exhibit at ad:tech Paris 2009
Exhibit booth features affiliate management platform and ad sharing and campaign distribution marketplace ad:tech Paris 2009 MINNEAPOLIS – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that its business unit Direct Response Technologies will exhibit at ad:tech Paris 2009. At the conference, the company will host stand #13, which will [...]
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