NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising.
Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, AdCloud plans to extend that targeting even further to the zip code level.
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New Contract Solves One of Industry’s Biggest Business Challenges

NEW YORK – Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4A’s) announced the release of the “4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0” for public comment.
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IAB Releases “Email Monetization Strategies”

NEW YORK – Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email to build deeper relationships with their customers. To provide a comprehensive resource for publishers and marketers, the Interactive Advertising Bureau (IAB) announced the release of “Email Monetization Strategies,” the next step in the IAB’s ongoing efforts to establish a solid foundation of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns. The announcement was made at the MIN Desktop Summit: How to Monetize Your Online Content & Audience Now.
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49 Campaigns Win in 17 Categories; Best in Show Awarded to Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World”
NEW YORK – Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual MIXX Awards, announced by the Interactive Advertising Bureau (IAB).

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Tumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic display advertising category to gain membership to the NAI, joining other advertising industry leaders including Google, Yahoo! and Microsoft. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online advertising.
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IAB-Commissioned Study is First-Ever Comprehensive Analysis of Economic Impact of the Ad-Supported Internet

WASHINGTON – Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with directly Internet-related jobs. A total of 3.1 million Americans are employed thanks to the interactive ecosystem. These are the key findings of the first-ever research to analyze the economic importance, as well as the social benefits, of the Internet.
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DUBLIN – Research and Markets has announced the addition of the “Advertising in the DVR Age – The Strategic Response of Advertising Executives to DVR Viewership” report to their offering.

Upfront negotiations in the $80 billion TV advertising market are closing up. For most advertising executives, though, an important question remains unanswered: “What is the value of the spots that will be DVRed and fast-forwarded?”
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Multi-Disciplinary Forum Includes Agency Creatives for the First Time

NEW YORK – The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task force’s objective is to develop a comprehensive roadmap for the next stages in the evolution of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers.
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