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DIRECTV Group and DISH Network Launch Advanced Satellite Advertising Platform
National Advertisers Will be Able to Reach Nearly One-Third of U.S. Pay-TV Households EL SEGUNDO, Calif. & ENGLEWOOD, Colo. – -DIRECTV Group and DISH Network L.L.C., the leading digital television service providers in the United States, announced the launch of the Advanced Satellite Advertising Platform (ASAP), a new interactive advertising platform giving national television advertisers [...]
IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment
Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying [...]
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