Brings Clarity to Emerging Interactive Advertising Platform

SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying and selling in-game advertising, the Interactive Advertising Bureau (IAB) announced the release of In-Game Advertising Measurement Guidelines, the first of their kind.
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