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IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment
Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due [...]
“A Mobile Advertising Overview” Released by IAB
NEW YORK, NEW YORK (July 21, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines [...]
The IAB Launches Revenue Cycle Best Practices
NEW YORK, NY (July 16, 2008) –The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle. This is the fourth in a series of documents that [...]
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