“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust

CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” for public comment.
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Recognizes Outstanding Performance and Achievements in Interactive Advertising

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The announcement was made during IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
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Leading Interactive Advertising Organization Makes Room for Betawave Directors of Research, Publisher, and Business Operations to Join IAB’s Industry Groups

SAN FRANCISCO – Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, announced that Hannah Pivar, Director of Research, Caren Park, Director of Publisher Operations, and Andy Ulery, Director of Business Operations, are the newest Betawave employees to join the Councils and Committees of the Interactive Advertising Bureau (IAB).
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“Interactive Insider” Will Provide Sales Tools and Thought Leadership Exclusively to IAB Members

NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “Interactive Insider,” a specialized area of iab.net available only to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry,” the first in a series of guides that will be available exclusively within “Interactive Insider.”
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SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, announced the appointments of Ramazan Demir as Chief Advisory Science Officer and Patrick Meininger as Chief Strategy Officer. Both men serve on Adconion’s executive management and advisory team.
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Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
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Disrupts Classic Conference Model with “IAB Case Study Road Show: Digital Media Success Stories”

NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of the “IAB Case Study Road Show: Digital Media Success Stories,” a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented by the marketers, agencies and publishers responsible for crafting these integrated cross-platform messages, the IAB Case Study Road Show is the first of its kind—an event series devoted exclusively to a carefully edited selection of those case studies that define innovation in the digital age.
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Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement

NEW YORK – The Interactive Advertising Bureau (IAB) announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence–digital video content and ads that play automatically when a webpage loads. The first part of a broader auto-play initiative by the IAB’s Digital Video Committee and the Media Rating Council (MRC), these revised guidelines address both measurement and disclosure and establish the latest parameters for the accurate counting of digital video ad impressions.
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