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MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
New IAB Study Reveals ‘Data Divide’
Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption
24/7 Real Media Acquires Digital Video Advertising Company, Panache
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
IAB Promotes David Doty to Executive Vice President
New Responsibilities to Include Oversight of Brand Marketing, Research & International Efforts NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of David Doty to Executive Vice President and CMO from Senior Vice President and CMO. David Doty now becomes the organization’s second Executive Vice President, alongside Executive Vice President and COO Patrick [...]
IAB Reveals First-Ever List of Top Mobile Shopping Savvy US Cities
Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier Consumers NEW YORK – Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of [...]
Martini Media Paves Way for Premium Brand Advertising on Long-Tail Sites
Sophisticated platform enables branding in multimedia to the most powerful audience online, so niche publishers can attract rich media ads from top marketers. NEW YORK, NY – Martini Media (www.martinimediainc.com), the platform for reaching people who buy, spend and share the most online, is bringing premium brand advertising to niche media in a systemic way [...]
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising [...]
Michael Lebowitz, Big Spaceship CEO & Founder, Named New Chair of IAB Agency Advisory Board
Seven New Members Also Join Elite Industry Group, Formed to Bolster Dialogue Between Publishers and Creatives and Other Agency Voices IAB MIXX Conference & Expo 2011 NEW YORK – Michael Lebowitz, Founder and CEO of Big Spaceship, is the new chairman of the IAB Agency Advisory Board, a consultative body formed by the Interactive Advertising [...]
Internet Ad Revenues at Nearly $15 Billion in 1st-Half 2011, Up 23%, 2nd Quarter 2011 Breaks Record Again
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of [...]
IAB Opposes New Web Domain Program from ICANN
Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’ NEW YORK – The Interactive Advertising Bureau (IAB) called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new [...]
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers
New IAB Study Finds That Higher-Income Americans – Hardest to Reach Via Traditional Media – More Likely to Be Aware of New Products, Companies and Sites After Viewing Online Ads NEW YORK – The wealthiest American consumers, those in homes with at least $100,000 annual incomes, have long been difficult for marketers to reach through [...]
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