appssavvy’s Activity-Based Ad Units Employ IAB “Rising Stars” Canvasses for Brand Advertising Naturally in a User’s Activity Stream and Native to The Experience NEW YORK, NY – “Scale” and “standard”…
NEW YORK - The Interactive Advertising Bureau (IAB) has announced that AOL is the first large-scale digital media company to require its entire sales team to take and pass the IAB Digital…
Ad-Receptivity Ratings on Par with Primetime Television NEW YORK – The Interactive Advertising Bureau (IAB) has released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study…
CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau (IAB) Mobile Rising Stars into its…
Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing Ads has joined a growing…
Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem NEW YORK - To foster brand safety and transparency in the digital advertising supply chain…
Educating Users About Device and Network Security Would Help Drive More Adoption NEW YORK - With tax day fast approaching, the Interactive Advertising Bureau (IAB) released “Mobile and Money,” a new…
New Guidelines Will Simplify Development of Mobile Advertising NEW YORK – In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry…
Measurement on Mobile Devices Will Continue to Be Key to Growth of TV Everywhere and 2nd Screen Experiences FreeWheel has been formally granted continuation of its MRC accreditation for display…
New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK - The Interactive Advertising Bureau…
