Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement…
Improves ROI and Conversion Rates for Essential Digital Platform NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Lead Quality Accountability Best Practices, a document designed to…
Will Standardize Key Metrics in the Interactive Industry NEW YORK – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major…
New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “Ad Campaign Measurement Process…
The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell…
