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SES Accelerator to Be Held in San Diego, February 9, 2012

Otilia Otlacan — Tue, 24 Jan 2012 09:11:34 +0000

One-day event being held in collaboration with the Online Marketing Summit (OMS)

SES Accelerator San Diego 2012; Online Marketing Summit 2012
SAN DIEGO – The SES Conference & Expo has announced a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with the Online Marketing Summit (OMS) and will take place from 8:30 a.m. to 6:30 p.m. on Thursday, February 9, 2012. The SES Accelerator is aimed at experienced marketing and advertising professionals who have been in the industry for 3 to 5 years. For more information or to register to attend SES Search and Social Accelerator or Online Marketing Summit, visit: http://sesconference.com/accelerator/.

The sessions at the SES Accelerator will consist of three concurrent tracks beginning after the keynote on Thursday and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will focus on search, social and analytics and sessions will feature the top experts in these fields.

The event’s opening Spotlight Session, “Optimizing Humans! The Art of Data-Driven Social Marketing,” will be given by Marty Weintraub, the CEO of aimClear. The online marketing agency has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life and Budget Direct. Weintraub has written extensively for respected Internet marketing trade publications and is the author of the book Killer Facebook Ads.

When asked about his Spotlight Session, Weintraub remarked, “Wondering how to explode your social media strategy? This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach.”

“We’re thrilled to be working with OMS to deliver a highly compelling day of online marketing best practices,” said Mike Grehan, the Global VP of Content for SES parent company Incisive Media. Grehan, who will be delivering the day’s opening remarks prior to Weintraub’s keynote speech, continued, “We anticipate our attendees will embrace a day of free idea exchanges on the subject of internet marketing but, unlike our other events, there will be no exhibitor floor or vendor sales. The focus will be strictly on actionable education for today’s experienced marketing and advertising professionals.”

To register for SES Accelerator, complete the registration form.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness. For more news and event updates visit the SES press room.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

About Online Marketing Summit

Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit www.onlinemarketingsummit.com.

SES New York 2012 Names Avinash Kaushik, Digital Marketing Evangelist Google, as Keynote Speaker

Otilia Otlacan — Mon, 23 Jan 2012 14:06:01 +0000

Online Marketing Professionals to Hear Best Practices from Case Studies, Workshops and Panels of Industry Experts at SES New York

SES New York 2012
NEW YORK – SES New York 2012 announced today that Avinash Kaushik, Digital Marketing Evangelist for Google and Author of Web Analytics 2.0, will present the keynote address at the conference to be held at the Hilton New York on March 19-23, 2012. At SES New York Kaushik, whose keynote is entitled “Business Optimization in a Digital Age,” will present his latest insights on designing multi-channel digital marketing programs to achieve maximum economic value.

The largest search and social media event of its kind, SES New York attracts 3,500 to 4,000 online marketers. Incisive Media is offering a pre-agenda savings of up to $800 for those who register by January 20, 2012.

“We promise our attendees they will hear from the most innovative experts – the most creative minds in the industry – and who could personify this better than Avinash Kaushik,” said Matt McGowan, Managing Director of Americas at Incisive Media. “Even though the surge of social media has caused search marketing to become much more complicated, he’s promised to convince us that the right integrated digital marketing strategy can pay off with big returns on investments.”

“SES New York is always a high point in my conference year, and I’m preparing to add to the excitement with my keynote on balancing the many digital marketing channels across the four most important business drivers,” said Kaushik. “Metrics play a significant role in multi-channel digital strategies and I will, as usual, be discussing how to leverage key metrics for optimal campaign results. I’m really looking forward to meeting old friends and meeting new colleagues at the show.”

About SES New York

The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.

Until end of day January 20, 2012, Incisive Media is offering a pre-agenda registration savings of up to $800.

About Avinash Kaushik

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc. Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Kaushik has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding-edge competitive intelligence techniques.

Kaushik brings practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Kaushik has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

For more news and event updates visit the SES press room.

SES Chicago Conference Addresses Smart Mobile Marketing Strategies and Search on Mobile Devices

Otilia Otlacan — Fri, 21 Oct 2011 18:25:39 +0000

SES Mobile App, Available through Apple iTunes, Extends Reach of Leading Search and Social Media Conference Learning Opportunities

SES Chicago 2011
CHICAGO – Incisive Media announced the addition of two mobile marketing panels at SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago. Scheduled for Thursday, November 17, “Smart Mobile Marketing” and “Search on Mobile Devices: The Next Frontier” go beyond current mobile marketing strategies being implemented by search and social media marketers, and inspire new tactics to gain the competitive advantage.

“Smart Mobile Marketing” will focus on actionable mobile best practices that convert to leads and sales. Speakers will cover how to incorporate the latest local and universal SEO tactics into a company’s online marketing mix and how to measure results.

“Search on Mobile Devices” addresses the lack of good search capabilities in mobile, particularly the problems with desktop search. The most pressing question will be tackled: Who will step up to the plate and develop a truly sophisticated user interface for mobile search?

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

Joining the mobile revolution, SES launched its free mobile app at SES San Francisco in August with much success. With more than 5,000 people in attendance, there were 6,000 downloads with an average of each download being accessed five times per day. Using the SES mobile app, conference attendees could review the conference agenda and events calendar to create their own personal schedule. It also provided up-to-the-minute news from ClickZ and Search Engine Watch. It can be downloaded through Apple iTunes at http://bit.ly/raxPxg. It is also available for Blackberry and Android devices at http://bit.ly/omc4zC.

“Like everyone these days, we are on the mobile bandwagon, but we wanted to take it a bit further with our mobile marketing curriculum at SES Chicago,” said Matt McGowan, Managing Director of Americas at Incisive Media. “I’m sure attendees will agree with our selection of the two – one to fully integrate mobile into their marketing strategies and one to put a little pressure on the industry to come up with more streamlined mobile search capabilities.”

“We’re really excited that we got the SES mobile app up and running, too. It’s a great vehicle for expanding the reach of our conferences. Attendees can connect with each other, find out what companies are exhibiting, determine which speakers they don’t want to miss, and decide which special events to attend,” continued McGowan.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Connected Marketing Week 2011 Attendees Get 4 New Tools That Surge Conversions at Aug. 16 Keynote

Otilia Otlacan — Tue, 09 Aug 2011 07:00:54 +0000

Susan Bratton Keynote Unveils Four Conversion Triggers to Persuasion Marketing

SES San Francisco 2011
SAN FRANCISCO – Incisive Media announced that Susan Bratton, a highly regarded digital marketing entrepreneur and co-founder and CEO of Personal Life Media, Inc., will deliver the keynote address at the Connected Marketing Week festival on August 16, 2011. More than 6,000 marketers and agency professionals are expected to gather at Moscone West in downtown San Francisco, August 15-19, for Connected Marketing Week, the year’s largest interactive marketing festival on the West Coast.

“Conversion optimization is top-of-mind for all digital marketers today, and when Susan Bratton explains how best to get into the psyche of your prospects and persuade them to become customers, it will take you professionally to a whole new level of strategic thinking about your brand, your offer and your conversion,” said Matt McGowan, Managing Director of Americas for Incisive Media.

“As a 30-year industry veteran, Susan has a knack for layering digital best practices on top of classic marketing methodologies, and she keeps those layers continually fresh by interviewing one outstanding thought-leader every week on her show DishyMix,” continued McGowan.

“I can’t wait to rock the SES attendees’ world with my 4 Realms of Persuasion, free cheat sheets, book excerpts and resource list,” said Bratton. “When I walk off that keynote stage, my objective is to have every single person in the room confident they have a bevy of new “Conversion Triggers” to apply to their optimization strategy that they never even considered, never even heard of before.”

The Connected Marketing Week program is divided into tracks that cover a specific subject within search and include sessions and panels that are appropriate for beginner, intermediate and advanced marketers. Attendees can switch between these tracks to mix and match which sessions they choose to attend.

About Susan Bratton

Susan Bratton is co-founder and CEO of Personal Life Media, Inc., a lifestyle brand focused on personal and professional growth programs and publisher of over 20 direct-to-consumer online information products. The company publishes content, builds automated platforms for information product publishing, and owns a green hosting company, a podcast network, an affiliate network and a landing page automation system.

Susan has hosted her popular weekly show “DishyMix” since 2005, interviewing hundreds of famous media, Internet executives, authors and innovators. She is the creator of multiple information products: “Revive Her Drive: Seduce Her Back into Your Arms,” “Masterful Interviews: Creating Profitable Content” and “Talk Show Tips: 72 Secret ‘Master Host’ Techniques.”

She sits on the boards of a number of technology companies including ZEDO, Inc., 1 (800) FREE-411 aka Jingle Networks, Collarity, Inc., Merchant Circle, and Objective Marketer, Inc., as well as the board of the Silicon Valley American Marketing Association. She is a founder of the IAB – Internet Advertising Bureau and the ADM – Association of Downloadable Media and SFBIG, the Bay Area Interactive Group.

Susan’s experience ranges from first revenue generation at Mailblocks, sold to AOL, Maven Networks, sold to Yahoo!, and management at Excite@Home, where she was responsible for more than $100 million in revenue.

AdAge magazine recognized Susan twice: as a “Digital Media Master” and as one of the “10 Internet Pioneers.” The Business Journal named her “2009 Women of Influence” in Silicon Valley. Madison Avenue Journal awarded Susan a “Meteor” All-Star Award in 2007. She is also one of the Top 10 “Biggest Marketing Girl Crushes on Women in Social Media,” and internationally recognized as one of the “Traveling Geeks.” She is the Chair Emeritus of the ad:tech conferences, a presenter at over 50 events around the world, and winner of the DEMO God award.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

ClickZ and Search Engine Watch Unveil Interactive Marketing Job Board

Otilia Otlacan — Tue, 05 Jul 2011 15:46:47 +0000

Applicants and Recruiters Match Interests in Social Media and Search Engine Marketing Jobs

NEW YORK – ClickZ, the largest resource of interactive marketing news, information and opinion, has teamed up with search engine industry news specialist Search Engine Watch to launch a new interactive marketing job board. ClickZJobs and SEWJobs helps connect jobseekers with the latest employment opportunities and provide recruiters access to more than 1 million unique interactive and search professionals throughout their network of brands.

With renewed confidence in the interactive marketing industry, digital media spend has been predicted to grow 14% and search by 10.5% in 2011, according to MediaPost. With many of the world’s leading social media and search companies based in the US, demand for the best talent is increasing rapidly. ClickZJobs and SEWJobs will bridge the gap between demand for social media and search engine marketing professionals and recruiters.

Matt McGowan, Managing Director of Americas for Incisive Media, commented: “We are always looking for ways to add value to members of our social media and search marketing community, and playing matchmaker between experienced professionals and the companies looking for talent is a service that benefits the entire interactive marketing industry. We picked Madgex as our partner in this effort because they have the successful track record to get quick, quality results for jobseekers.”

The user-friendly design and highly intuitive functionality makes it as easy as possible for jobseekers to search for their next career move. Jobseekers can search for jobs by a range of criteria including location, job type and salary expectations and create email alerts via the simple sign up process. Creating a user profile takes minutes with options to upload an existing resume, build one from scratch or import any public viewable resume from the web. Once published, recruiters can search the resume database to match the candidates they need to fill their vacancies.

With jobseekers increasingly turning to mobile devices to access the internet ClickZJobs and SEWJobs both have fully mobile enabled job sites. The mobile sites harness the full power of the full job board allowing jobseekers to search, browse and apply for jobs directly from the mobile site using their previously created profile and stored resume. This makes it possible for jobseekers to find their next career change on the move from any location.

Recruiters benefit from a dedicated customizable recruiter profile page featuring all the listed jobs you currently have available. Reach more potential candidates through dedicated branding opportunities throughout the jobs board. Gold members have even more ways to reach the right talent by building a custom program through a variety of premium features including video job listings, newsletter features, of-site banner placements and premium job posting.

ClickZ and Search Engine Watch have partnered with leading UK job board specialist Madgex to power and maintain each site. Madgex is providing their award-winning integrated job board and resume search and match platform. The partnership ensures that ClickZJobs and SEWJobs will benefit from continued innovation and enhancements giving job seekers and candidates the online tools they need.

About ClickZ – ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

About Search Engine Watch – Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

About Madgex – Madgex are the UK’s leading supplier for commercial outsourced job board and resume software and services. Madgex has successfully delivered digital recruitment solutions to the media, job board and recruitment sectors since 2000. The award winning Madgex job board platform powers over 250 sites across the world with clients including Incisive Media, The Washington Post, Minneapolis Star Tribune and Guardian Jobs.

SES Toronto Offers Canadian Experts as Search and Social Media Marketing Speakers and Moderators

Otilia Otlacan — Tue, 24 May 2011 13:51:21 +0000

Program Also Includes Canadian Keynoters Amber Mac and Tracy Smith

SES Toronto 2011
TORONTO – During SES Toronto at the Hyatt Regency Toronto June 13-15, 2011, Canadian marketers will have the opportunity to hear from their peers on the latest trends in search engine optimization (SEO), social media, local, mobile, link building, video optimization, pay-per-click (PPC), usability and more.

“We know that our Canadian friends have many of the same social media and search marketing challenges and opportunities that we have in the U.S., but there are slight twists and variations,” said Matt McGowan, Managing Director of Americas for Incisive Media. “That’s why we programmed SES Toronto to include the leading voices in all aspects of Canadian marketing. This gives attendees the opportunity to mingle with their fellow-country marketers, share experiences, and go away briefed on the latest Canadian-specific trends that can immediately benefit their marketing programs.”

Now in its eighth year, the SES Toronto conference includes two days of search marketing sessions, vendor exhibitions, and networking events on June 13 and 14, and one day of training on June 15. Throughout the conference, there are informal opportunities for attendees to mingle, including a networking reception at the end of the day on June 13. From now through May 18, marketers can register for SES Toronto to receive an early-bird savings of up to $200.

The two Canadian keynote speakers are Amber Mac, technology journalist, best-selling author and columnist, and Tracy Smith, Vice President, Performance Marketing and Go-To-Market, Yellow Pages Group.

Canadian experts included in the SES Toronto program are:

Speakers:
Kerstin Baker-Ash, Head, Performics Canada
Guillaume Bouchard, Co-founder and CEO, NVI
Laura Callow, Senior Search Marketing Manager, Intuit Canada, Global Business Division
Dave Davies, CEO, Beanstalk SEO
June Li, Founder and Managing Director, ClickInsight
Steve Mast, President, Delvinia
Jeff Quipp, Founder and CEO, Search Engine People Inc.
Ezra Silverton, President and Founder, 9th sphere

Moderators:
Andrew Goodman, SES Advisory Board and President, Page Zero Media
Jim Hedger, writer and broadcaster
Robert Rock, Account Manager, Search Engine People

Register now to attend the SES Toronto conference, including all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

For more news and event updates visit the SES press room at http://media.searchenginestrategies.com.

SES Toronto 2011 Registration Open for June 13-15 Conference

Otilia Otlacan — Fri, 29 Apr 2011 08:39:15 +0000

Canadian Social Media and Search Marketers Receive up to $400 savings if Registering Before April 15

SES Toronto 2011
TORONTO – The Hyatt Regency Toronto will be the venue for Incisive Media’s SES Toronto, to be held June 13-15, 2011. From now through April 15, marketers can register to receive a pre-agenda savings of up to $400 for the Canadian-focused search and social marketing event. An attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events, is being offered.

“It should be a really exciting SES Toronto this year because we’ve got a slew of new content for attendees,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “The social media and search arena has changed drastically in the last year, especially with the growing influence of smart mobile marketing. We’ve lined up all the experts to share their new practices and innovations with our Canadian colleagues.”

Along with SEO, SEM and PPC sessions aimed at the Canadian market, SES Toronto features sessions that have been popular with State-side conference attendees, but never presented in Canada. These sessions include:

Key Points in Launching a Global Website
Smart Mobile Marketing
Next Generation YouTube Marketing
Content Marketing Optimization
Managing Your Online Reputation
What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Alliance
Social Media Solutions on a Budget
Enterprise Level SEO
Local 2.0: the Evolution of Search

This is the 8th year Incisive Media has presented SES Toronto, which features sessions specifically geared towards beginners, intermediates and advanced marketers. The conference program runs all day June 13 and 14, as does the Expo Hall. June 15 is set aside for training workshops. Throughout the conference, there are informal opportunities for attendees to mingle, including a networking reception at the end of the day on June 13.

To attend SES Toronto, fill out the registration form here.

About SES

Keep Up-to-Date with Industry Trends, Check out New Products and Network at SES New York 2011

Otilia Otlacan — Mon, 21 Mar 2011 19:17:54 +0000

Industry’s Leading Search and Social Media Marketing and Expo Scheduled for March 21-25 at Hilton New York

SES New York 2011
NEW YORK – The top three reasons people attend trade shows are to keep up-to-date with industry trends, to learn about new products and to network with their colleagues and competitors. SES New York, which takes place March 21-25, 2011 at the Hilton New York, meets those requirements with over 70 sessions, more than 60 exhibitors, and several networking events.

Search and social media marketing professionals can receive the pre-show discount of up to $200 if they register before March 21.

“In today’s economy, we’re very aware that our SES conference programming and activities have to produce significant ROI, so we incorporate the latest topics, trends and issues and invite the industry experts to present them,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “After hearing our panelists’ and presenters’ case studies and best practice strategies, attendees will walk away with practical tips, tricks, and strategies they can implement as soon as they return to their offices.”

Keep up-to-date with industry trends

With five days of programming, March 21-25, attendees are bound to find more sessions that they will be able to squeeze into their days. Over 70 sessions—geared toward the beginner and very experienced marketer—cover PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Learn about new products and services

For attendees who are primarily interested in checking out new products and services, they can drop by the exhibition spaces of American Express OPEN, Bing, Bruce Clay Inc., iContact, iProspect, Marin Software, SubmitEdge, Symantec’s VeriSign Authentication Division and more than 50 other companies.

Network with colleagues and competitors

SES conferences always provide plenty of networking opportunities and this year is no different. SES New York 2011 kicks off with an “SES New York Meet & Greet” at 7pm on Monday, March 21. During the day on Tuesday and Wednesday, March 22 and 23, there is a random-drawing contest: “Play Facebook Face-Off @ SES NY.” Also on Tuesday, SES will sponsor a cocktail reception in the Expo Hall at 5:15pm. The “Infamous SES Black Hat White Hat Unconferenced Session” regularly takes place at SES conferences. This open mic session is scheduled for Wednesday at 5pm.

Through March 21, marketers can register to receive the SES New York pre-show discount of up to $200. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

SES New York Features IAB Local Advertising Forum and Ad Networks & Exchanges Sessions Track

Otilia Otlacan — Mon, 14 Mar 2011 15:00:40 +0000

Expert Publishers, Advertisers and Members of the Agency Community Come Together to Discuss Best Practices and Latest Trends

SES New York 2011
NEW YORK – The Interactive Advertising Bureau (IAB)’s Local Committee and Ad Networks and Exchanges Committee are programming a forum and track at SES New York, which takes place March 21-25, 2011 at the Hilton New York. SES New York, which is expected to attract more than 5,000 industry professionals, is the industry’s leading search and social marketing conference and expo. To attend SES New York and the IAB forum and session track, register before March 21 and receive the pre-show discount of up to $200.

The IAB Forum, scheduled for Monday, March 21, is a full day of sessions on Local Advertising, including a keynote speech by Warren Webster, President of Patch by AOL. The forum is a perfect guide for brands and agencies who are building a local advertising program.

Scheduled for Tuesday, March 22, the IAB track features the leading voices in the advertising industry who will be examining the latest trends and opportunities in ad networks and ad exchanges.

“We love partnering with the IAB’s industry gurus to present the latest developments and best practices to our attendees,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “There are so many critical changes taking place in the advertising industry that it’s hard to keep up. The specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local advertising professionals.”

“We’re particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from certification against the new IAB Quality Assurance Guidelines,” said Jay Sears, General Manager of CONTEXTWEB, Inc. and co-chair of the IAB Networks and Exchanges Committee. “It will give us a great opportunity to hear from our constituents in the ad networks and exchanges community.”

Following the Webster keynote, the five sessions of the IAB Forum are:

“Geofences make good customers: Mobile targeting and local results” presents ideas on how to drive the right local audience to commercial opportunities.
“When it rains, it pours: Using apps to drive mobile and iPad engagement” lets attendees in on the first industry-wide study on the intersection between mobile and tablet devices and user engagement in the away-from-home market.
“Back at the wheel: How big auto drives sales” delivers information about how to use display, local and onsite-search to drive local sales.
“Clip and save: Group buying, digital couponing and content that works” addresses the group-buying craze and how marketers can incorporate it into their marketing campaigns.
“In El Barrio: Reaching US Hispanics where they live and shop” presents ideas for going after the $1 trillion purchasing power of the US Hispanic market.

The four sessions within the IAB Ad Networks and Exchanges Track focus are:

“Meet the Buyers: Defining Quality in the Buying Experience”
Chuck Moran, CMO of BURST Media, will moderate a discussion among leading New York City digital buyers about what they are looking for in an ad network or ad exchange.
“The QAGies Are Coming: The Movement for Quality in Display Advertising”
Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality Assurance Guidelines Go-To-Market Working Group, will moderate a discussion about what it will mean to certify against the IAB Quality Assurance Guidelines starting in April 2011.
“The AAAA Digital Committee Speaks About Quality”
David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As Digital Committee: Agency.com, Digitas, Kirshenbaum, MEC, MediaSmith, Moxie, Neo, OMD, and Starcom about the relative importance of transparency, control and simplicity in partnering with ad networks and exchanges.
“RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions”
Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.

About SES

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Incisive Media’s ClickZ Offers Comments on the Federal Trade Commission’s Proposal

Otilia Otlacan — Tue, 08 Mar 2011 16:51:52 +0000

Do-Not-Track Mechanism Proposed by the FTC Affects the Online Ad Industry

NEW YORK – ClickZ, Incisive Media’s resource for digital marketing news, information, commentary, advice, opinion and research, offered comments on the Federal Trade Commission’s (FTC) proposal to establish a do-not-track mechanism. FTC’s proposal would give consumers more control over the advertising they see, but it would come at a cost.

ClickZ made that assessment in comments, based on reader input, to the FTC. While a do-not-track mechanism is intended to protect consumers from receiving behaviorally targeted advertising, ClickZ alerted federal regulators to other effects, including unintended consequences, the measure could have.

“ClickZ recognizes that the commission’s do-not-track proposal is the most significant regulatory initiative affecting the online ad industry ever to be introduced during its short life,” said Kate Kaye, ClickZ senior editor.

“For this reason, ClickZ’s editorial staff wanted to ensure our readers – comprised of the top digital marketing professionals in the U.S. – shared their thoughts about the implications of do-not-track on this burgeoning sector of the economy,” said Zachary Rodgers, ClickZ’s managing editor, news.

Other findings:

- A do-not-track mechanism, if adopted en masse, could reduce consumer access to free content, and could erode the quality and relevance of ads they see online.
- Do-not-track could hurt small and niche publishers. Website owners will likely resort to site demographic data and market research to target their ads. This requirement will tend to favor large publishers with research budgets and direct sales forces.
- Do-not-track could hurt innovation. The online ad sector is a fiercely competitive ecosystem where some of the world’s brightest technologists, working for well-funded startups, are building products that will define the future of marketing. The risk, should many consumers opt out, is that this innovation would simply migrate elsewhere.
- Do-not-track should not be an all-or-nothing proposition. Any mechanism should allow users to specify not only topics of interest, but also what data types can be collected, who may leverage that data, and how they are permitted to use it. The downside of this is greater user confusion than a simple on/off switch would create.
- Do-not-track, if implemented, should include ad tracking on mobile devices. The future of interactive content and services is mobile and any ad tracking rules should extend to handheld devices.
- Consumer participation may be minimal. It may be that consumers, given the choice will choose not to opt out of ad tracking for the above reasons, and because historically they have not done so.

ClickZ’s full response can be found at: http://www.clickz.com/digital_assets/2621/ClickZ-Privacy-Report-Feedback.pdf

About ClickZ

Incisive Media’s ClickZ is a unique resource for digital marketing news, information, commentary, advice, opinion and research. Other Incisive Media resources include SES, a leading global conference and training series focused on search engine marketing, and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conferences and Expo. For more information, visit www.incisivemedia.com.

Yahoo! Labs Duncan Watts to Keynote at SES New York 2011

Otilia Otlacan — Tue, 22 Feb 2011 16:43:34 +0000

Thousands Expected to Attend Leading Search and Social Marketing Conference and Expo

SES New York 2011
NEW YORK – Incisive Media announced that Duncan Watts, principal research scientist at Yahoo! Labs, will be the keynote speaker at SES New York. The industry’s leading search and social marketing conference and expo, which is expected to attract over 5,000 industry professionals, is scheduled to take place March 21-25, 2011 at the Hilton New York.

During his keynote, Watts will be sharing insights from his forthcoming book “Everything Is Obvious: Once You Know the Answer,” which will be published March 29, 2011. The Watts keynote address will be held at 9:30 a.m. on Tuesday, March 22, the opening day of the conference. To attend SES New York, fill out the registration form here.

“I’ve studied Duncan’s work for a long time and couldn’t be more thrilled that he will be sharing his latest research and ideas with the SES community,” stated Mike Grehan, VP and global content director at SES parent company Incisive Media. “When attendees hear his theories on the social aspects of human behavior as applied to marketing, they will inevitably stop and consider their current strategies.”

“I’m looking forward to being part of the premier search and marketing conference at SES New York,” said Watts. “The Web is opening the door to an entirely new way of conducting social science, enabling us to conduct experiments at fantastic scale and to measure forms of human interaction and expression at a speed and precision never before thought possible. It’s an amazing time to be studying social science.”

Through March 4, marketers can register to receive the SES New York early-bird discount of up to $400. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About Duncan Watts

Watts is a principal research scientist at Yahoo! Labs (www.labs.yahoo.com), where he directs the Human Social Dynamics group. Prior to joining Yahoo!, he was a full professor of Sociology at Columbia University, where he taught from 2000-2007. He has also served on the external faculty of the Santa Fe Institute and Nuffield College, Oxford. His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology. He is also the author of “Six Degrees: The Science of A Connected Age” (Norton, 2003), and the forthcoming “Everything is Obvious: Once You Know the Answer” (Crown Business, March 2011). He holds a B.Sc. in Physics from the University of New South Wales, and Ph.D. in Theoretical and Applied Mechanics from Cornell University.

About SES

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference & Expo. For more information, visit www.incisivemedia.com

For more news and event updates visit the SES press room.

About “Everything is Obvious: Once You Know the Answer”

By Duncan J. Watts

Crown Business; March 29, 2011

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEOs impact the performance of their companies? And does higher pay incentivize people to work hard?

If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanations that seem obvious once we know the answer—are less useful than they seem.

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

“Everything is Obvious: Once You Know the Answer” is available for pre-order on Amazon.com and Barnes and Noble.

SES London Conference & Expo 2011: Search and Social Media Top Priority For UK Marketers

Otilia Otlacan — Tue, 15 Feb 2011 21:17:03 +0000

Incisive Media Reports A Significant Increase In Delegates And Exhibition Hall Completely Sold Out

SES London Conference & Expo 2011
LONDON – Incisive Media announced that delegate registrations for SES London have increased sharply compared to results from last year, confirming that Search and Social Media has become the top priority for UK marketers.

SES London is the leading UK event for education in interactive marketing. Following the announcement that sessions will focus on a range of topics that go beyond search, including social media marketing, there has been a 20% increase in registrations compared to last year.

Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ says:

“We have made a number of changes to SES London, with the emergence of new areas in interactive marketing. SES London now includes education in social media marketing as well as search marketing and online advertising. Sessions will focus on a range of topics that go beyond search, including new ad formats, VoD and social media marketing. Search and social media are crucial areas for online marketers which is why we’ve seen a significant rise in registrations for this year’s event. Also, with over four weeks still to go, the exhibition hall has completely sold out so it’s going to be a very busy and exciting event this year.”

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London. See www.SESLondon.com.

SES London is the leading UK event for education in interactive marketing. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business. It also provides a forum for delegates to communicate with the search engines themselves as well as connect with colleagues and friends.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in online marketing.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Yield Software Announces Free Pay-Per-Click Bid Management System

Otilia Otlacan — Thu, 26 Aug 2010 06:15:52 +0000

Yield Web Marketing Suite Lite Enables Any Online Advertiser to Optimize Campaigns Across Google, Yahoo! and Bing for Free

SES San Francisco 2010
SAN FRANCISCO – Search Engine Strategies (SES)

Yield Software, a leading provider of next-generation online marketing technology, announced that it has introduced a new version of its flagship Web marketing system called Yield Web Marketing Suite Lite. This completely free version enables any advertiser to effortlessly optimize the performance of their pay-per-click (PPC) campaigns. Executives from Yield Software will have demonstrated the new service at the SES – San Francisco Conference & Expo at Moscone West in both 416.

“Leading businesses continue to turn to PPC advertising as the best way to drive qualified traffic to their websites, and turn that traffic into sales and revenue,” said Matt Malden, founder and CEO of Yield Software. “The Yield Web Marketing Suite Lite extends the power, efficiency and effectiveness of our search marketing optimization algorithms to any advertiser, for free.”

Advertisers continue to shift from more traditional advertising channels, such as direct mail, radio, and print ads, to online marketing channels, especially search engine marketing (SEM). However, many are unsuccessful in their SEM efforts and fail to generate the desired returns from their marketing campaigns.

“Search engine marketing is a competitive and dynamic marketplace,” said Malden. “Manually managing SEM campaigns requires significant domain knowledge and expertise, including understanding bid and competitive dynamics, keyword selection, geo-targeting, conversion tracking, traffic analytics and many other factors.”

The Yield Web Marketing Suite Lite automates and optimizes SEM campaigns, and allows any business to effectively compete in online advertising. It’s the only algorithmically-driven bid management solution that works across all three major search engines and is completely free. The Yield Web Marketing Suite Lite enables any advertiser to manage up to $500 per month in PPC advertising free of charge. For more information, go to www.yieldsoftware.com/product/lite.

About Yield Software

Yield Software (www.yieldsoftware.com) delivers next-generation online marketing technology. Its flagship product, the Yield Web Marketing Suite, is a fully automated, totally integrated search marketing system that optimizes paid search, natural search rankings and landing pages.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Advertise.com CEO Daniel Yomtobian Demystifies Remarketing at Search Engine Strategies San Francisco 2010

Otilia Otlacan — Tue, 17 Aug 2010 18:50:24 +0000

SES San Francisco 2010 Booth 308

SAN FRANCISCO – Advertise.com, a premier platform for search and display advertising, announced its CEO, Daniel Yomtobian will participate in a panel discussion about Remarketing at the web’s premier search engine marketing conference, Search Engine Strategies San Francisco. The event runs August 16-20, 2010, at Moscone West, 4th Street and Howard Street, San Francisco. Also participating in the panel session are executives from Google, Didit, and XA.net.

The SES conference, organized by online marketing publications ClickZ and Search Engine Watch, draws a global audience of marketers and agency professionals to education-focused sessions covering the breadth of search marketing, including SEO, PPC management and social media. Hot topics this year include Remarketing–which along with several other advanced marketing techniques recently caught The Wall Street Journal’s attention for a provocative series of articles called “The Web’s New Gold Mine: Your Secrets”–keyword research, local advertising, mobile engagement, online video, site optimization and others.

Yomtobian’s session “Introduction to Remarketing,” takes place from 4:15-5:15 p.m., on Tuesday, August 17th.

Yomtobian and several industry experts will demystify and debunk Remarketing’s “fear factor” while demonstrating the impact it has had on advertisers’ overall ROI. Remarketing, also known as retargeting, allows marketers to show their ads to former site visitors while they surf elsewhere on the web.

Research shows that as many as 90% of the people who visit a website leave without completing the actions marketers would like them to take, like making a purchase. Remarketing has been shown to improve ad response up to 400 percent across several Advertise.com clients, compared to traditional display marketing. These numbers should compel marketers to find more effective techniques for communicating with their customers. Remarketing is a proven, effective and non-intrusive way to bring qualified prospects back to a marketer’s site to convert. However, perception problems have kept Remarketing among the most underutilized online marketing technology (source: Survey by Advertise.com and SEMPO Dec. 2009).

To learn more about Remarketing or Advertise.com, visit Booth #308 at SES San Francisco or visit www.advertise.com.

About SES

About Advertise.com

Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month.

Search Engine Strategies (SES) Announces Newcomer Programme for London 2010

Otilia Otlacan — Tue, 12 Jan 2010 07:30:26 +0000

Delegates new to online marketing and advertising will now be able to clearly identify sessions suitable for them

Search Engine Strategies London 2010
LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said,

“The percentage of first-time attendees at SES expos throughout the world has grown significantly. These are people with a very basic understanding of search engine marketing (SEM) including pay-per-click (PPC) advertising and search engine optimization (SEO)). Our research has shown that the global increase in online marketing activity is proportionate to the number of newcomers attending the expos. Businesses are expanding their online marketing teams. They are using SES as a platform for improving the skills of their experienced staff, as well as encouraging newcomers to explore the processes and apply them to their business marketing strategy. This schedule will enable delegates new to online to select the right session and maximize their time at SES London.”

The beginner’s schedule for SES London (16th-18th February 2010) includes the following tracks:

Day 1

Introduction To Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing.

SEO 101
Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

Day 2

Successful Information Architecture
This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Paid Search 101
Paid Search is one of the quickest and most efficient ways to gain visibility on the search engines. This informative session will familiarize attendees with the key players and cover a variety of paid search advertising topics including writing effective ad copy, creating targeted landing pages and auditing paid listings.

Developing Great Content
Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we’ll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site.

Further details of these sessions, including keynote presentations and the full programme can be found at http://www.SearchEngineStrategies.com/london. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Search Engine Strategies (SES) London 2010 Conference & Expo Announces New Keynote Speaker

Otilia Otlacan — Wed, 02 Dec 2009 08:15:01 +0000

Avinash Kaushik, Author of Web Analytics 2.0, Co-Founder of Market Motive Inc and Analytics Evangelist for Google, Announced as Keynote Speaker at Search Engine Strategies London 2010

LONDON – Incisive Media announced that Avinash Kaushik, author of Web Analytics 2.0, co-founder of Market Motive Inc and analytics evangelist for Google will be a keynote speaker at the London SES Conference and Expo 2010.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organisations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association and is in great demand as a speaker at major industry conferences in the U.S. and Europe.

Now celebrating its 11th year in the capital, the UK’s biggest event for online marketing will take place on 16-18 February 2010 at the Business Design Centre, Islington. Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, SES London will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO)). For more details, go to http://www.SearchEngineStrategies.com/london

Avinash will be focusing his keynote presentation on Web analytics, looking specifically at how to unlock the value of Web data to achieve long term success for your business online.

Mike Grehan, VP and Global Content Director, said:

“Web analytics is crucial to the success of any online marketing campaign. In addition to the dedicated sessions we have scheduled within the programme I am thrilled to welcome Avinash as a keynote speaker on this subject. As a thought leader, Avinash makes sense of what is often a frenetic discipline. This is a tremendous opportunity for delegates to hear from the world’s leading analytics evangelist.”

SES London is the leading UK event for education in online marketing and. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/

Search Engine Strategies (SES) London 2010 Conference & Expo

Otilia Otlacan — Mon, 30 Nov 2009 08:00:12 +0000

Jim Sterne, Producer of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, Announced as Keynote Speaker at Search Engine Strategies London 2010

LONDON – Incisive Media announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be a keynote speaker at the London SES Conference and Expo 2010.

Jim is an international speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and entrepreneurs. His keynote presentation will focus on Web analytics by drilling down on traffic – what makes good traffic, how to identify it and how to attract the right traffic to your site.

SES London will take place on 16-18 February at the Business Design Centre, Islington. It will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO).

SES is the leading global event for education in online marketing and advertising, including Search (SEM/SEO). Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, the SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Mike Grehan, VP and Global Content Director said:

“I am delighted to secure Jim as a Keynote speaker for London. He is one of the most knowledgeable and influential people focused on how to achieve successful marketing online. Delegates attending his session will walk away with a framework for measuring their online success. They will be able to better see the path in front of them and have confidence in their ability to travel that path.”

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/

Search Engine Strategies (SES) Berlin 2009 Conference & Expo Announces Rise in Online Marketing Activity

Otilia Otlacan — Tue, 10 Nov 2009 08:00:35 +0000

Growth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDP
Search Engine Strategies Berlin 2009

BERLIN – Incisive Media and BBP announced its latest results for the Search Engine Strategies Berlin 2009 Conference & Expo. With less than four weeks to go (SES Berlin takes place on 24th-25th November 2009 at the Crowne Plaza Berlin City Centre) organisers have seen an increase in the number of delegates attending this year’s show compared to last year’s Hamburg event. See www.searchenginestrategies.de

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“Germany released figures in August which showed that its economy grew by 0.3% in a quarter. This is extremely encouraging especially when you consider that many other rich economies were still shrinking. Germany has emerged from the recession and spend in digital marketing and advertising will increase as businesses in the region look to regain market share online. We have seen attendance figures for SES Berlin up by over 15% compared to last year’s German event as businesses are looking to invest more of their budgets in digital marketing.”

SES is the leading Global event for education in online marketing and advertising, including Search Engine Marketing (SEO and PPC). Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

SES Berlin will be held at the Crowne Plaza Berlin City Centre on 24-25 November 2009. Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 please visit www.SearchEngineStrategies.com/berlin

About BBP

BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com.

For additional news, updates and discussions on Search Engine Strategies events, visit the SES blog at: http://blog.searchenginestrategies.com/

Incisive Media Announces Newcomer Schedule For Search Engine Strategies (SES) Berlin 2009

Otilia Otlacan — Thu, 22 Oct 2009 08:15:20 +0000

Organisers take strategic approach for attendees new to online marketing and advertising

Search Engine Strategies Berlin 2009

BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for people with a fundamental knowledge of online marketing and advertising. The announcement follows the rise in the number of newcomers to Search Engine Strategies Events in the last year.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“We have seen a significant increase in the number of first-time attendees at recent SES conferences with a very basic understanding of search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO). The global increase in online marketing activity has encouraged more companies to send their people to explore the processes and apply them to their business marketing strategy. As SES covers all areas from beginners to advanced, with multiple tracks, we have created a fundamental schedule which makes it easy for newcomers to select the right session and maximize their time at SES Berlin.”

The fundamental’s schedule for SES Berlin (24th-25th November 2009) is outlined as follows:

Day 1

• Introduction To Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing.
• Successful site architecture
This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.
• Search Advertising 101
Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
• Keywords & Content: Search Marketing Foundations
Learn how to target the right terms in your paid and organic search marketing, and where your keywords should be used.
• Link Strategies 2009
This session will explore everything from white hat to greyish and black hat link building techniques thanks to a top panel of top link building experts.

Day 2

• SEO Mythbusters
Our panel of experts debunks common misperceptions and misleading practices about SEO.
• Extreme makeover – live site clinic
This interactive session takes volunteers from the audience and examines their websites live delivering general feedback about improvements necessary to gain more traffic from search engines.
• Turning the Social Web into ROI
This session will take a look at the marketing opportunities available through social media and how best to begin building an overall strategy.
• SEO expert Q&A
Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets.
Further details of these sessions can be found at http://www.SearchEngineStrategies.com/berlin. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

SES Berlin will be held at the Crowne Plaza Berlin City Centre on 24-25 November 2009. Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, SES Berlin Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/berlin

About BBP
BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Search Engine Strategies Announces Dates For The 2010 London SES Conference & Expo

Otilia Otlacan — Wed, 21 Oct 2009 08:30:21 +0000

London event for search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO), to be held on February 16-18 at The Business Design Centre

LONDON – Incisive Media announced the dates for the London SES Conference and Expo in 2010. Now celebrating its 11th year in the capital, the UK’s biggest event for online marketing will take place on 16-18 February at the Business Design Centre, Islington. SES London will focus on search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO). For more details, go to http://www.SearchEngineStrategies.com/london

SES is the leading global event for education in online marketing and advertising, including Search (SEM/SEO). Organised and hosted by Mike Grehan, recognized globally as a leading authority on search, the SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Mike Grehan, VP and Global Content Director said:

“Global spend on search marketing has continued to grow as businesses explore the many opportunities online marketing offers. With this growth comes change in methodology, tools and techniques and successful marketers need to learn and understand these – whether they are first-timers or very experienced in online marketing. That’s the only way to ensure continued success and stay ahead of the competition. SES London will enable delegates to achieve their online marketing objectives.”

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Incisive Media & BBP Announce Schedule For Delegates With Advanced Digital Marketing and Advertising Skills at SES Berlin 09

Otilia Otlacan — Mon, 19 Oct 2009 08:30:59 +0000

Search Engine Strategies Berlin 2009
BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for delegates with advanced skills and experience in online marketing and advertising.

The advanced schedule for SES Berlin, which takes place on 24th-25th November 2009 at the Crowne Plaza Berlin City Centre, is outlined as follows:

Day 1 (24th November)

• Search Around The World
This session focuses on international search marketing. Attendees will learn how to recognize actionable activity from experts with a first hand knowledge of international markets.

• German-Specific SEO & PPC Issues
German companies have specific SEO and PPC issues that don’t affect other markets. In this session panelists offer a variety of practical approaches to dealing with German specific SEO challenges. Delegates will also learn about key issues for paid search marketers in Germany.

• Advanced Paid Search Techniques
This session examines the long tail and discusses the realm of targeting techniques.

• Analytics For Search: ROI, Engagement, Attribution and More
Analytics experts show you how to get the specific answers you need about your search marketing campaign’s performance. This session shows you how to measure your users’ on-site behaviour and how to look for major red flags in traffic patterns.

• Converting Visitors Into Buyers
How do you convert visitors into paying customers? This session shows you how by taking volunteers from the audience and examining their web sites live to provide general feedback advice on changes necessary to improve conversion.

Day 2 (25th November)

• Creating Compelling Ads & Landing Pages
How do you comply with editorial standards yet compel the consumer to click through? This session looks at ways to get the right clicks and has been designed for those already familiar with how paid placement works.

• Universal & Blended search: Challenges and Opportunities
Learn from industry gurus some of the opportunities and challenges in universal & blended search.

• Duplicate Content & Multiple Site Issues
If you run mirror sites, will search engines ban you? Is it an issue if you have listings that are similar in nature? What happens if you syndicate content through RSS and feeds? This session looks at the issues and explores solutions.

• When Mobile Meets Local
Location based services (LBS) are opening up new markets in wireless advertising, providing search marketers with increasing opportunities to target searches based on location. This session explores the issues surrounding location based services and the associated concerns regarding privacy and unsolicited wireless advertising.

SES is the leading Global event for education in online marketing and advertising, including Search (SEM/SEO). Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

Further details of these sessions can be found at http://www.SearchEngineStrategies.com/berlin.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“The world of digital marketing and advertising is constantly changing. Advanced marketers need to keep up to date with the latest tools and techniques as well as new markets and the laws governing industry practices. We have brought together the world’s leading spokespeople from search engines, major brands, industry bodies and agencies to help skilled digital marketers and advertisers stay ahead of the game.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/berlin

For sponsorship and Exhibition information please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Frank Fazio at +1 (203) 295-0052.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Search Engine Strategies (SES) to Offer SEM and SEO Training Workshops in London, October 26

Otilia Otlacan — Fri, 02 Oct 2009 08:15:01 +0000

Marketing Professionals Can Learn Best Practices and Applications and Get Hands-on Exposure Needed for Top Performance in the Search Industry

LONDON – On Monday, October 26, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in London at the Incisive Media offices on 32-34 Broadwick Street. The SEM and SEO training will include one all-day session in a two-part workshop and two half-day workshops. Morning sessions will be held from 8:00am to 12:00pm, and the afternoon sessions will be held from 1:00pm to 5:00pm.

The workshops, which are geared towards practitioners at all levels, will be led by well-known leaders in the SEM and SEO industry. In-house and agency marketing professionals, consultants, site designers and website owners will receive key insights and hands-on exposure in these intensive workshops.

“SES London may not be until February, but if you’re already in London, you don’t have to wait until then to receive training that will accelerate your SEM or SEO career,” exclaimed Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network. “We’ve engaged industry experts to lead our in-depth training and are designating lots of time for one-on-one conversations and small group discussions.”

The Workshops
Essentials of a Successful SEO Project is a full-day workshop in two four-hour parts. Part one is led by Andy-Atkins Kruger of WebCertain Global Ltd. Part two is led by Dixon Jones of Receptional LTD. Both UK-based presenters have over ten years of experience in the SEM and SEO fields and will be teaching the key elements for a successful SEO project, including how to harness the power of search engines using sound marketing principles.

Introduction to Mobile Marketing workshop is taught by Cindy Krum of Rank Mobile from 8:00am to 12:00pm. Attendees will learn about marketing strategies that will attract mobile traffic today and will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email.

Social Media and SEO Synergies Workshop will be led by Lee Odden of TopRank Online Marketing. It will be an intensive, half-day workshop from 1:00pm to 5:00pm and will focus on understanding the social web and how a combination of SEO and social media can help increase awareness, connect with customers and grow sales. It will include case studies and specific guidance on using a mix of social media marketing tools.

SEM London Training will be taking place at the Incisive Media office, 32-34 Broadwick St, London on October 26th, 2009. To register for the SES London training, visit http://www.searchenginestrategies.com/training/london/

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Incisive Media Names Michael Bennett Vice President, Audience Development for U.S.

Otilia Otlacan — Tue, 14 Jul 2009 08:00:59 +0000

NEW YORK – Incisive Media, a global leader in specialized business news and information, announced the promotion of Michael Bennett to the new position of vice president, audience development for the U.S. Bennett, formerly group director for audience development, will expand his current responsibilities to include oversight of the company’s customer service center, management of key account sales programs, and expansion of current database and e-mail marketing programs. He will continue to report to George Dillehay, senior vice president – legal for Incisive.

Bennett was named group director for audience development in 2008. Previously, he had served as director of circulation marketing for The National Law Journal and the New York Law Journal, both Incisive Media publications, since 1999. Before joining the company, Bennett was a group circulation manager for Miller Freeman’s Financial Services, Retail and Jewelry Groups. Previously, he was circulation director for the Optical Group at Jobson Publishing and held management positions at BPA Worldwide.

Bennett received his B.A. degree from the University of Notre Dame.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Accountancy Age, The American Lawyer, CalLaw, Computing, Investment Week, GC California, Legal Week, LegalTech, The National Law Journal, New York Law Journal, Post, Risk, Real Estate Forum and Search Engine Strategies are trademarks or registered trademarks of Incisive Media, LLC or affiliated entities.

Videoplaza Signs First UK Clients

Otilia Otlacan — Thu, 04 Jun 2009 09:00:20 +0000

Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.

Videoplaza, a privately owned company, based in Stockholm and London, enables clients to manage, present and track online video advertising. It has developed an ad server platform that can increase revenues and demonstrate media value, from advertising placed in and around their online video content. Working with leading broadcasters, news media, business and consumer publishers in five countries, Videoplaza’s ad server technology, creative ad formats and real-time reporting enables clients to monetise the time users spend watching online video, rather than started streams.

Factory Media’s extreme sports video channel Mpora www.mpora.com will offer advertisers and sponsors access to its valuable audiences using Interactive Pre, Mid and Post Roll advertising. The channel will also use In-stream overlays, served within the video content, a format proving popular with advertisers and users alike and also Companion Ads synchronised with a client’s video ads.

Incisive Media, www.incisivemedia.com, a leading business information provider, is implementing Videoplaza’s ad server to offer exciting new opportunities for brands and B2B advertisers to target its high value audiences, starting with the IT professional community VNUnet www.vnunet.com

By adopting Videoplaza’s ad server platform both companies will be able to more effectively manage their online video advertising inventory, optimize client campaigns and demonstrate improved advertiser ROI, in terms of advertising exposure and engagement. The deals will also introduce the next generation interactive preroll format to the market called the iRoll.

John Barnes, Managing Director – Digital Strategy and Development UK & Asia for Incisive Media stated “We see a great opportunity in video and want to be equipped with the best monetisation tool in the market. We have chosen to work with Videoplaza not just because of their technology, this company understands this space and has made it work in other markets.”

According to Darryl Newton, Managing Director, Factory Media, “Mpora.com is now a significant part of our business, with over 2 million video streams served each month. Demand for advertising on our platform is growing incrementally and clients are particularly excited by creative video solutions. Working with Videoplaza we feel we can meet the needs of these customers better by offering more dynamic and engaging formats combined with video specific reporting such as engagement rates and time spent with the ads.

Sorosh Tavakoli, Founder and CEO for Videoplaza added “We are delighted to announce agreements with these two great innovative publishers. We are doing everything we can to repeat the success from the Swedish market where more and more publishers have profitable online video products.”

Videoplaza has been in the UK since January 2009 and is building a local team to advise and support both local media owners and international networks based in London.

For further information contact:

Sorosh Tavakoli, Founder and CEO Videoplaza
+44 7530 885 492
sorosh@videoplaza.com

John Barnes, Managing Director – Digital Strategy and Development UK & Asia, Incisive Media
+44 (0)20 7316 9007
john.barnes@incisivemedia.com

Darryl Newton, Managing Director, Factory Media
+44 (0)20 7332 9700
darryl.newton@factorymedia.com

About Videoplaza

Videoplaza AB is based in London and Stockholm, privately owned and backed by venture capital company Creandum. The company is working with leading broadcasters, newspaper publishers and other premium media owners in Sweden, Norway, Denmark and the UK. It has developed an ad server that is uniquely designed to meet the challenges of monetising online video content. The technology is compatible with any video platform, offers rich video specific reporting and maximises the clients potential advertising inventory. The ad formats offered are all compliant with the new IAB UK Video Guide launched April 29th, 2009.

Videoplaza website: http://www.videoplaza.com
Videoplaza blog: http://www.videoplaza.com/blog
Videoplaza client list: http://www.videoplaza.com/customers

The value of online video advertising is forecast to increase, in line with its growing popularity with users. eMarketer estimates the market will be worth $1.9Bn by 2011 and to account for 10% of all online advertising spend.

The technology challenge for many publishers is to make their traditional display ad server work seamlessly with their video platform. Too often, their existing technology is not able to deliver the potential volume of ads given the length of time users are spending watching video. Videoplaza’s ‘built for video’ ad server lets publishers place and then track the effectiveness of their clients advertising, while allowing more campaigns to be served while not being too intrusive to the users. The company can demonstrate how this has more than doubled client revenues.

BlueHornet Selected as 2009 ClickZ Marketing Excellence Award Finalist

Otilia Otlacan — Mon, 01 Jun 2009 08:15:01 +0000

Company nominated in the Email Marketing Tool category

MINNEAPOLIS – BlueHornet Networks, Inc., a wholly owned subsidiary of Digital River, Inc. (NASDAQ: DRIV), and a leading provider of permission-based email marketing solutions, is one of three email service providers nominated for a ClickZ Marketing Excellence Award in the Email Marketing Tool category. The category is comprised of companies whose products or services help marketers optimize email marketing campaigns or integrate email marketing with other marketing channels.

Finalists were selected by ClickZ editorial staff. A winner will be chosen by a panel of industry practitioners and announced June 2, 2009. Finalists can be found at http://www.clickz.com/awards.

“BlueHornet has developed email marketing solutions that simplify the marketer’s ability to identify new revenue opportunities and execute targeted campaigns,” said Gerry Widmer, vice president of operations and client services for BlueHornet. “We are honored to be recognized among best-of-breed solutions by the editors of ClickZ.”

ClickZ.com, part of Incisive Media, is one of the industry’s resources for interactive marketing news, advice and stats. The ClickZ Marketing Excellence Awards recognize the technologies and companies that make a positive difference in the online marketing industry.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Ad Ops Daily Bits: April 2 2009

Otilia Otlacan — Thu, 02 Apr 2009 22:55:26 +0000

- Auto Manufacturers Continue to Advertise SUVs Online over More Fuel-Efficient Models, according to comScore Ad Metrix
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s new product-level dictionary.
The study revealed that Ford Motor Company was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the “Big Three” U.S. automakers (Ford, GM and Chrysler) accounting for 26 percent.

- Incisive Media Names Brian Hunt as Publisher of The Recorder

Incisive Media, a global leader in specialized business news and information, announced the appointment of Brian Hunt as the publisher of The Recorder, Northern California’s leading news source and CalLaw, the state’s leading legal Web site. Hunt replaces Chris Braun who will head Incisive’s online recruitment businesses across North America. Hunt joins the company from Dolan Media Company, where he served as publisher of the Daily Journal of Commerce in Portland, Oregon. He will oversee all print and online programs for The Recorder, GC California and CalLaw, and will report to George Dillehay, senior vice president – legal for Incisive.
Previously, Hunt was publisher of the Idaho Business Review in Boise, Idaho and served as marketing manager for the Thomson Chesapeake newspaper group in Maryland. Hunt was group publisher for Atlantic Publications’ community newspapers in Delaware, where he began his career as a reporter. He received his bachelor’s degree from Lock Haven University of Pennsylvania.

Ad Ops Daily Bits: March 24 2009

Otilia Otlacan — Tue, 24 Mar 2009 23:55:24 +0000

- Why Is Online Video Advertising Dying?
Benjamin Wayne raises the questions and tries to answer it on the Online Video Insider blog. The article has also received great comments and insights from the industry’s players – well worth reading it all here.

- Incisive Media Announces Plans to Merge The National Law Journal and Legal Times

Incisive Media, a global leader in specialized business news and information, announced plans to merge two of the nation’s most respected legal publications, The National Law Journal and Legal Times. The combined organization, which will operate under The National Law Journal brand, will offer print and online national legal news and analysis from an award-winning team of journalists in seven bureaus around the country. The new publication will continue to deliver insider coverage of Washington, D.C. news, commentary and legal analysis to readers within the Beltway and across the country, including front-page news from the capital and a weekly Washington section. The first print edition of the expanded National Law Journal will be available in May.

Incisive Media Tracks Legal Technology News and Trends at LegalTech with Onsite Blogging Station and Online Video Interviews

Otilia Otlacan — Fri, 13 Feb 2009 09:15:07 +0000

NEW YORK – Incisive Media, parent company to many leading legal technology news and information brands, has expanded its presence at this year’s LegalTech New York conference with an on-site blogging station and online video interviews with leading speakers, attendees and exhibitors at the event. Editors, including Monica Bay, editor in chief of Incisive Media’s Law Technology News, and senior company business executives are conducting live video interviews from the show that are immediately digitized and available on the Web at www.incisivemediamarketing.us/legaltech09.

The interviews, available online now, cover a wide range of topics from discussion of key LegalTech sessions and use of social media by lawyers and law firms, to electronic data discovery and the impact of the current economic downturn on technology spending. Interviewees will also include winners of the 2009 Law Technology News Awards.

LegalTech attendees and exhibitors can also experience Incisive Media’s extensive network of legal blogs at the company’s onsite blogging station, located at the entrance to the show. Visitors can use computers at the station to navigate throughout the Incisive blog network, based on interest area or hot topics, read posts and add comments of their own, live from the booth.

In addition, current issues of Incisive Media publications, including Law Technology News, The American Lawyer, Corporate Counsel and The National Law Journal will be available at multiple locations throughout the event space.

Last year, LegalTech New York attracted 13,000 attendees and featured almost 300 exhibiting companies. The 2009 conference will offer more than 40 educational sessions for attendees, on topics ranging from electronic discovery and knowledge management, to emerging technologies. For a conference agenda, exhibitor list and other details, visit www.legaltechshow.com. Show information is also available through LinkedIn and Twitter.

LegalTech is presented by Incisive Media Conferences and Trade Shows, a leading producer of educational and networking events for business leaders and professionals.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

The American Lawyer, Law Technology News, Corporate Counsel, LegalTech, The National Law Journal, Post, Risk, Search Engine Strategies and Real Estate Forum are registered trademarks of ALM Properties, Inc. or affiliated entities.

Search Engine Strategies (SES) Conference & Expo Announces Dates for SES Amsterdam 2009

Otilia Otlacan — Tue, 27 Jan 2009 09:00:16 +0000

AMSTERDAM, Netherlands – Incisive Media today announced that its Search Engine Strategies (SES) Conference and Expo, the premier event for search engine marketing and optimization, is launching in Amsterdam, Holland in conjunction with BBP the publisher of Twinkle and initiator of the Search Engine Marketing (SEM) Conference this March 16 – 17 at The Grand Hotel Krasnapolsky. See www.SearchEngineStrategies.nl

SES is the leading global search marketing event series for education in digital marketing and advertising with specific emphasis on Search Engine Marketing (SEM), PPC and SEO. SES Amsterdam will teach delegates everything they need to know to maximize their advertising reach online whilst providing a forum for delegates to network with their peers, expert practitioners and representatives from the search engines themselves.

The Chair of this event will be Henk van Es and the Programming Director for it will be Joost de Valk.

SES Amsterdam will feature a number of workshops designed to educate the beginning SEO/SEM in addition to advanced maximizer sessions for those with years of experience. Topics such as Web 2.0 trends, social media and blogging will also be covered.

Paul Petermeijer, CEO BBP, said, “SES Amsterdam is the leading event in Holland for Search, with a mix of national and international cases and speakers we have created an event where starters and pro’s can find their way. With the combination of Incisive media and BBP we have a lot of marketing power in and outside the Netherlands.”

SES Amsterdam is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB). “Search Engine Strategies is globally recognized as the leading search marketing conference and expo series. We encourage our members, advertisers as well as agencies, to attend SES Amsterdam and learn all about the latest tactics and best practices from Dutch and international top experts in the industry” said Wolter Tjeenk Willink, chairman of the Dutch Taskforce Search, IAB.

Matt McGowan, Vice President and Publisher of the global SEM conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“Incisive Media is proud and excited to extend our global SEM conference and expo series to Holland in partnership with BBP. Search continues to show resilience as a must have channel to market and SES is the most trusted event series that CEOs, CMOs, business owners, marketers, web developers attend year after year to learn the trade.”

Register early before the 13th of February and save up to 150 Euros. For more information about the 2009 Search Engine Strategies Conference & Expo series please visit http://www.SearchEngineStrategies.nl

About SES

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com

About BBP

BBP is a leading and innovative Dutch publisher, in print, in person and online. The company’s Principal markets include, Document Management, Customer service, Call Centers, E-commerce, Online marketing. BBP’s market-leading brands include Telecommerce, Twinkle, Document Manager, TCD, IDMK, Global E-commerce Summit, E-mail marketing Conference. For more information, visit http://www.bbp.nl

Search Engine Strategies (SES) London Conference & Expo

Otilia Otlacan — Mon, 26 Jan 2009 08:00:38 +0000

Day 2 to Open with an All Star Roundtable Bringing the Best Minds in Search Together on Stage for the First Time
Search Engine Strategies London 2009

LONDON – SES London, the leading global search marketing conference series announced today that a unique roundtable session will open proceedings on day two of the conference.

Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of SEOmoz.com, Chris Sherman, Executive Editor, Search Engine Land, Jill Whalen, founder of HighRankings.com and Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors will, for the first time, join together for the Keynote Orion Panel, SEO, Where to Next?!, a special strategy session moderated by SES host, Mike Grehan, Global KDM Office at Acronym Media.

The all star line-up has collectively been responsible for generating £billions of business for some of the world’s most recognised brands through expert consultancy and creative digital marketing solutions. The Orion Panel on 18th February will enable members of the audience to share issues and problems faced by their own businesses with practical advice provided by the best and most respected minds in search on how SEO will develop this year. It’s a not to be missed session for any businesses looking to build an effective marketing plan to maintain stability and growth through a tough year ahead.

Each member of the panel has been monitoring the flow of conversation in the SEO world for up to ten years and has heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates and universal search.

Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“This panel has been brought together for the first time to give delegates the unique opportunity to seek business advice from the world’s most experienced experts in digital marketing. The key questions on everyone’s lips this year will undoubtedly be “where is SEO going? How will the market develop? And how can developments in SEO help my business?” The expert panel will discuss these issues, then throw the session over to the audience to help individual cases with valuable and practical advice for their business.”

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). Marketers, consultants and industry leaders from the world’s leading businesses gather to review the very latest search engine marketing and optimization techniques.

With more than 50 sessions and 60 expert speakers covering hundreds of topics on how Search Engine Marketing can grow your business, SES London is the definitive opportunity for delegates to learn most everything they need to know to help them maximize their business’s return on search engine marketing and optimization. SES attracts the recognised leaders in search marketing providing the largest forum for delegates to communicate and network with expert practitioners.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers who return year after year to keep up to-date with new innovations.

The conference will be hosted by SEM expert Mike Grehan.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london.

For more information about Search Engine Strategies Conference & Expo Conference & Expo, the premier event for search engine marketing and optimization 2009 visit http://www.SearchEngineStrategies.com/london.

About SES

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers

Otilia Otlacan — Wed, 10 Dec 2008 08:00:44 +0000

CHICAGO – Learning new search engine marketing (SEM) and search engine optimization (SEO) techniques that are cost-effective is at the heart of Search Engine Strategies Training (http://www.SearchEngineStrategies.com/chicago/training.html) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into practice in a highly interactive environment. The SEM/SEO training immediately follows the Search Engine Strategies (SES) Chicago conference, running December 8-11, 2008, also at the Hilton.

Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting so that instructors are readily accessible for informal one-on-one or small group discussions.

“Regardless of skill level in SEO and SEM, people will come away from this intensive training with techniques that they can immediately implement,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “Expert search engine marketers Jennifer Laycock, Matt Bailey, Debra Mastaler, Greg Jarboe, Amanda Watlington Brad Geddes and Shari Thurow who are leading the sessions live and breathe SEO and SEM. They’ll ensure that participants leave with the latest knowledge and action plans for real-world applications.”

Training sessions include:

* Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness — Analytics are a gold mine of information, just waiting to be uncovered. The results of campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program. Unfortunately, many site managers do not make changes to the website without prior measurement, nor do they measure after the changes. As a result, there are many changes to sites that are not based on facts, merely assumptions. Similarly, if changes are not analyzed, then there can be no clear understanding of whether or not improvements made a difference on the site or to the bottom line.
* Viral Marketing & Link Baiting — Attendees will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign. They will learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how they can harness that environment to promote their own products and services. The workshop will give real life examples of both good and bad viral marketing campaigns and will share insight on how your business can capitalize on your competitor’s viral disasters. This workshop will also focus on how you can make use of consumer generated media environments like social media outlets, blog marketing, discussion forums and more to both monitor and expand your company’s online persona. Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It’s only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
* Link Building Tactics, Tools & Techniques — Need links? In order to rank well and successfully promote your online business, you need an effective link building program as part of your overall SEO strategy. This link building workshop will help you to better understand and manage your link building campaigns by providing you with the knowledge to create proven, practical and creative link marketing campaigns. You’ll walk away understanding why you need certain links, how to find them, and how to effectively use links to promote your brand and your search engines rankings.
* Advanced AdWords — This session is broken down into two sections. The first section examines how to effectively use keywords, ad copy, landing pages, and the search and content networks to effectively reach your target audience based upon where consumers are in the buying cycle. The second section will examine different bidding strategies you can employ to maximize your campaign’s goals.
* Search Engine Optimization Workshop — A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc). Additionally, the site must satisfy the needs of site visitors. Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
* Optimizing for Universal Search — Universal search changes everything! The advent of Google’s Universal Search has been called “the most radical change to its search results ever.” So, how do you take advantage of Google’s new approach that blends listings from news, maps, video, and image search among those it gathers from web search? This training session will help you get found in all the right places.

SES SEM Training can be taken in addition to the SES Chicago conference or independently, as workshops are on the Friday following the event. The full-day training session is $1,345 and half-day is $745. Register for SES SEM Training at http://www.searchenginestrategies.com/chicago/training.html.

To register for the SES Chicago conference or for more information, see http://searchenginestrategies.com/chicago. SES Chicago Expo-only passes are free in advance.

About SES

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Local.com to Present at Search Engine Strategies Chicago

Otilia Otlacan — Thu, 04 Dec 2008 08:15:38 +0000

IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced that the company will be a featured presenter at Search Engine Strategies (SES) Chicago, being held at the Hilton Chicago, December 8-12, 2008.

Jennifer Black, Local.com vice president, marketing, will be a featured presenter on the “Think Local: Online Marketing Tactics for Small and Medium Sized Businesses” panel on Thursday, December 11, at 9:00 a.m. The panel will examine local marketing tactics and the most effective advertiser strategies for reaching local consumers.

Now in its 10th year, Search Engine Strategies is the premier global event series for search engine marketing and optimization. SES is produced by Incisive Media. For more information on SES Chicago, visit: http://www.searchenginestrategies.com/chicago/.

About Local.com

Local.com (NASDAQ:LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/.

About SES

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Intermediate, Advanced Search Marketers Learn New Tricks at Search Engine Strategies (SES) Chicago

Otilia Otlacan — Fri, 28 Nov 2008 08:15:07 +0000

Search Engine Strategies Chicago 2008

CHICAGO – The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008.

This year’s program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network with peers, connect with clients and prospects, and share compound strategies to strengthen their business’s visibility online. For the intermediate attendee, SES offers the following sessions:

* Universal & Blended Search – Industry gurus will describe how search, marketing and information seeking is changing the industry that follows the search. This ongoing series on universal search will include research data available only at SES.
* Igniting Viral Campaigns – In a world dominated by behemoths like MySpace and YouTube, small- and mid-sized companies must break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with buyers. This session unveils the secrets of Web 2.0 techniques that enable companies to stand out.
* Social Media Optimization – Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear tips from search marketers who have discovered what works today and what to avoid.

Advanced search marketers will whet their craving for fresh insights by attending:

* Advanced B2B – This seasoned panel of B2B marketing professionals will share the latest tips and trends in using search to find those niche decision-makers that drive your business.
* Duplicate Content & Multiple Site Issues – More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What if you have listings that are similar in nature? What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
* Advanced Link Building – How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session.
* Black Hat, White Hat & the Best Kept Secrets to Search – Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. This no-holds-barred interactive session will include an exploration of the latest black and white issues.

Organized and hosted by SES Advisory Board Chair Kevin Ryan, SES Chicago delivers new, actionable information needed to grow your site’s online visibility immediately. Intermediate and advanced attendees at SES will quickly learn how to enhance their existing search engine marketing and search engine optimization knowledge and to ensure they are well-versed in the most complex and advanced search developments.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Search Engine Strategies (SES) Conference & Expo Adds Online Video and Mobile Search to London 2009 Agenda

Otilia Otlacan — Thu, 20 Nov 2008 08:30:25 +0000

SEM and SEO Conference Sessions Explore Powerful Innovations in Online Marketing Including International Search Marketing and Blogs and Feeds
Search Engine Strategies London 2009

LONDON – Incisive Media announced the agenda for the Search Engine Strategies London 2009 Conference & Expo, the premier UK event for search engine marketing and optimization. To view the agenda, visit www.SearchEngineStrategies.com/London.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington.

The SEM and SEO conference is being organized by Kevin Ryan, recognized globally as a leading authority on search engine marketing, and hosted by SEM expert Mike Grehan. All sessions are uniquely ranked according to content and degree of understanding, which is why SES London is recognized as a crucial event for beginners as well as experienced search marketers.

With businesses facing difficult challenges and having to make tough decisions in the current economic climate, SES London 2009 has developed a programme designed to help search engine marketing decision makers maximize their search engine marketing and optimization projects. In addition to the popular and must-have sessions covering online marketing, the agenda has been devised to help businesses explore, understand and consider new marketing opportunities. Intermediate workshops and panel debates with leading experts will consider a range of applications, including:

* Online video. As more people are watching, sharing, and finding online videos, this session will provide tips on how to navigate the new wave of online video.
* Mobile search. This session will enable search industry professionals to understand opportunities in mobile search.
* Blogs and feeds. Attendees will learn more about the unique advantages blogs and feeds offer to search engine optimization.
* International search marketing. Eastern and Western companies are pushing out internationally, but does anyone really understand the marketplace? Leading experts will discuss the marketplace and the impact it is having on the world.

The full agenda can be seen at www.SearchEngineStrategies.com/London/agenda.html.

Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors, said, “Businesses must not lose sight of the importance of online marketing. It’s highly targeted and accountable with scope for tremendous return on investment. We have developed a programme for London which not only advises on the fundamental levels of search marketing but also helps attendees understand the applications made possible through Web 2.0. We have selected leading experts to help delegates make informed and considered decisions about the future of their business marketing strategy.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009, visit http://www.SearchEngineStrategies.com/London

For sponsorship and exhibition information, please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Matt McGowan at +1 (212) 925 6990.

About Search Engine Strategies

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum, Search Engine Strategies and The American Lawyer. For more information, visit www.IncisiveMedia.com.

Search Engine Strategies (SES) Conference & Expo Representatives Bring Interactive Marketing Expertise to Ad:tech New York

Otilia Otlacan — Wed, 12 Nov 2008 09:15:17 +0000

Search Engine Strategies Chicago 2008

NEW YORK – Search Engine Strategies (SES), the leading digital marketing conference series geared toward search engine marketing (SEM) and optimization (SEO), announces that Kevin Ryan, chairman of the SES Advisory Board will bring his principled approach and insights in online marketing to ad:tech New York, an interactive marketing conference, taking place this week. The panel, “Search Marketing Tactics and Strategies: Best Practices Across Current and Emerging Digital Search Platforms,” will profile some of the most useful online advertising marketing tactics and best practices across current and emerging digital platforms.

Conference coordinators from the SES advertising marketing conference are preparing for the Midwest’s only search marketing conference and expo, taking place at the Chicago Hilton on December 8-11, 2008. SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content covering search marketing, interactive advertising, social media and the best kept secrets in search. Led by the industry’s most notable visionaries, SES Chicago draws thousands of marketers each year, and boasts a 98 percent satisfaction rate from attendees.

This year, SES Chicago offers up-to-the-minute, practical information in over 60 sessions that marketers can use immediately to grow their businesses through search marketing and interactive advertising. Additionally, the interactive advertising conference is followed by a full-day of search engine training sessions. These thorough workshops take place in a small classroom setting, giving attendees the opportunity to work closely with instructors, who provide the practices, applications, and hands-on exposure needed to become – and remain – a top performer in the field.

SES Chicago attendees who stay one day or the entire week will walk away with the knowledge and skills needed to be a successful search engine marketer, and will enhance their professional know-how by keeping their marketing acumen up-to-date with the latest developments in search engine marketing and optimization.

For information on SES Chicago or to view the 2008 Chicago conference schedule, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

Boston Marketers Gear Up for Popular Search Engine Marketing (SEM/SEO) Training

Otilia Otlacan — Wed, 12 Nov 2008 07:00:20 +0000

Consultants, Designers, and Marketers Gain Actionable Plan for Optimizing Online Marketing
SES Search Engine Marketing Training Workshop 2008

NEW YORK – As companies realize the benefits and accountability of online advertising, more ad dollars are being focused on search engine optimization (SEO) and related initiatives. Each year, thousands of marketers and web developers flock to the popular Search Engine Strategies search engine marketing (SEM) training sessions to learn the latest techniques for excelling in this field.

The next SES Search Engine Marketing Training Workshop takes place on November 6, 2008. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions. The full-day event includes the following sessions:

* Optimizing for Universal Search

Learn strategies and tactics for expanding the audience for content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video, and a growing variety of other sites.

* Landing Page Testing Hands On: Developing your Action Plan

Changes in landing page efficiency can dramatically improve the profitability of online marketing programs. This fast-paced and practical hands-on training will provide a crash course in landing page optimization and testing and will give attendees a personal action plan tailored to their specific business.

* Advanced Keyword Research

This session will cover the tools available for identifying, researching, and zeroing in on the right keywords for an SEO or PPC campaign. Attendees are encouraged to bring their laptops to this session.

* How to Effectively Use Social Media for Search Marketing Campaigns

Attendees will leave this session with a full understanding of social media and its role in a holistic marketing campaign. This course will address everything from capturing traffic and links, to effectively converting the traffic.

“Consultants, site designers, website owners and in-house marketing professionals will have an opportunity to dig into the most important aspects of online marketing,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies and SearchEngineWatch.com, properties of Incisive Media. “Each year, participants tell us this forum is an ideal way to learn the most relevant skills for ensuring that their online presence pays off.”

Location:
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115

Date:
Thursday, November 6, 2008

Training Cost:
Half-day session: $745; full-day session: $1,345

For additional information and to register, visit www.searchenginestrategies.com/training/boston/.

For details on the upcoming SES Chicago, please visit http://www.searchenginestrategies.com/.

About SES

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

The Beginner’s Guide to Search Engine Strategies (SES) Chicago

Otilia Otlacan — Tue, 11 Nov 2008 08:00:30 +0000

Newbies add search engine marketing to their 2009 marketing arsenals with insights from industry experts
Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) educates tens of thousands of delegates each year. With more than 60 sessions designed for every skill level, SES Chicago 2008 provides the ultimate atmosphere for those seeking opportunities to grow their knowledge of SEO/SEM, network, further their career development and strengthen their business’s visibility online. The SES event takes place at the Chicago Hilton, December 8-12, 2008.

For those professionals new to search engine marketing, SES provides a lineup of introductory sessions that aim to cover the most basic tactics, answer questions, and provide insight on must-have SEO skills. New in this year’s agenda is the First Timer’s Guide to SES and SEM. This session will walk attendees through the “SES experience,” including the logistics, networking opportunities and special event details, thoroughly preparing participants for a whirlwind week. Additionally, this session will present a sneak peek to the Introduction to Search Engine Marketing session that will be held on Tuesday.

Additional sessions geared toward newbies include:

* Landing Page Testing & Tuning: This session looks at ways to test and tweak landing pages to convert visitors into buyers. The session is designed for those who are already familiar with how paid placement works.
* Link Building Basics: Discover how search engines rely on link analysis as an important component for rank web pages, and how building quality links appropriately will increase traffic to your site.
* SEO Tools: This session will outline the tools to help search marketers accomplish tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more.
* Social Media Optimization: Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear how-to’s and tips from search marketers who have discovered what works today and what to avoid.
* Search Advertising 101: Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
* Search Advertising Tools: In order to get a leg up on the competition, successful search engine marketers need to be armed with the latest tools of the trade. This session will explore a range of popular search engine advertising tools – both free basic tools and advanced paid offerings – along with some important features to be aware of.
* Site Clinic and Contextual Ads & Ad Sense Clinic: These interactive sessions take volunteers from the audience and examine their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements, and to gain more traffic from search engines.
* Ad Copy Continuity Clinic: Ad copy and landing page content must be in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

Organized and hosted by search authority Kevin Ryan, SES Chicago delivers real-time actionable information you need to grow your business. SES beginners will quickly learn how to maximize the search engine marketing and search engine optimization opportunities to ensure they are well-versed of the latest search developments and solutions in this area.

To register for the conference and pay the early bird rate of $1,795 by November 21, visit www.searchenginestrategies.com/chicago/registration-details.html. SES Chicago Expo-only passes are free in advance.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

Otilia Otlacan — Tue, 28 Oct 2008 09:15:26 +0000

NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards.

Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.

“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges — trusted and respected digital marketing professionals — for diligently selecting this year’s winners. The competition is more intense every year.”

The ClickZ 2008 Marketing Excellence Awards winners are as follows:

Ad Management: DART for Advertisers (Finalists: Atlas Solutions; Open AdStream by 24/7 Real Media)

Judge’s comment: “DFA remains the industry gold standard for ad serving and ad management. This is the technology that’s behind the majority of the more notable and impressive campaigns we see and a sure bet for any advertiser on the fence about which company can offer the most seamless, streamlined campaign solutions.”

Analytics Platform: Omniture SiteCatalyst (Finalists: Google Analytics; WebTrends Analytics)

Judge’s comment: “Hands down the most innovative, ever-expanding platform in the space. Omniture has done an excellent job listening to the customers’ needs and building the functionality to serve such. Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions.”

E-mail Marketing Tool: Responsys Interact (Finalists: Lyris HQ EmailLabs; MailChimp; MailerMailer)

Judge’s comment: “A full-service solution, Responsys has been the market leader for over a year. Their products work, with a superior work flow interface. One of the important criteria for many of the people I spoke with is the ability of Responsys to easily integrate with other best-of-breed solutions.”

Mobile Marketing Tool: DoubleClick Mobile (Finalists: BluFi from TELiBrahma)

Judge’s comment: “It is critically important for the mobile advertising (buyable off-the-shelf solutions) to have a standard serving and reporting platform. The DoubleClick mobile product enables digital buyers and planners to have consistency in reporting and publishers the ability to sell through integrated mobile packages.”

Search Ad Management: Marin Search Marketer (Finalists: Acronym Media; Clickable)

Judge’s comment: “Ease of implementation and flexibility are key in today’s fast paced search world, and Marin seems to excel in both areas. Often the software can be up and running in a day, and you aren’t tied down to year-long contracts. The fact that 90 percent of those that trial the software end up using it speaks for itself. One of the strengths of this offering is for those companies that also want to keep control of their search expertise in house.”

Social Media Marketing Platform or Tool: Bazaarvoice Ask & Answer (Finalists: Clearspring Technologies; NetworkSense Mapping by iCrossing; Vovici Community Builder)

Judge’s comment: “User-generated content is the killer app for all Web sites, and Bazaarvoice is the hands-down leader in driving innovation in this space. Social networking is only viable for the few. Rating, reviews, and comments are there for all to capitalize on, and Bazaarvoice has made it easy for all to get in the game.”

Video Ad Format or Platform: DoubleClick HD Video (Finalists: Acudeo by Tremor Media)

Judge’s comment: “You want the creative and content you develop for your brands to look great. But, unfortunately, video placements in general have suffered from low-bandwidth specifications and site-publisher limitations. So any media partner that can make your content look its best, and that won’t degrade your original vision, is a partner worth having.”

“The new DoubleClick HD looks great. And if your content already has a compelling idea and creative execution behind it, HD quality is really the icing on top.”

For the complete list of winners, visit http://www.clickz.com/showPage.html?page=awards.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, The ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.