Unique formats bring products and brands to life in highly relevant contexts

SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.
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Technological Innovation and Accelerated Adoption By Brand Advertisers Drive Strong 2009 Performance

SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.
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Retailer Advertising Activity Doubles 4th Quarter 2008 Volume

SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel and beauty campaign is 59% larger, with total advertiser-committed spending in the category up 173 percent year over year.
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Better Performance Across Both Endemic and Non-Endemic Sites, and Real-Time Analysis of Evolving Stories and Articles

SAN FRANCISCO – Kontera, the leading provider of In-Text Related Content and Advertising Solutions for web publishers, users and advertisers, launched its story-level targeting capabilities after months of testing on thousands of publishers with hundreds of ad campaigns. Story-Level Targeting achieves very high relevancy rates due to two key attributes, first is its ability to truly understand the overall gist of the story, and second is its ability to do this in real-time, whenever a story is served, thus taking into consideration the evolving nature of the story and the characteristics of each user. Story-Level Targeting is ideal for optimizing related information and both brand and performance oriented advertising campaigns, across both topically endemic and non-endemic web sites.
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Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence

SAN FRANCISCO – Kontera, the leading provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, announced today that it has closed a $15.5 million round of financing. The round recognizes the company’s unique semantic-analysis technology, its profitability, and the significant expansion of its advertising network. Sequoia Capital led the financing round, with participation from Tenaya Capital and Carmel Ventures.
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Expert Judges Named; New Online Industry Voting Added; Winners To Be Named in Mid-July
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Company Adds Offices in Los Angeles, Chicago, and Atlanta

NEW YORK – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions for web publishers and advertisers, announced the opening of new office locations in Los Angeles, Chicago and Atlanta that will allow the company to keep up with the growing demand for its products and services from both advertisers and publishers. The company’s share of the in-text market dramatically increased in 2008, and the demand for its products and services remains very strong so far this year. Kontera’s network grew by over 60% in 2008, and the company is expecting to continue this type of growth in the foreseeable future.

“We’re finding more and more that advertisers can drive better results with their marketing dollars with our technology once they use our in-text offerings,” said Hal Muchnick, President of US Operations Kontera.“We are seeing growth of our business through the monthly and quarterly renewals of satisfied clients, and through agencies recommending our product to other brands.”
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A succession of emails sent out recently by ContextWeb and signed Karen Trendell announced the launch of an in-text ad platform through ADSDAQ. Initially available in close beta to a limited number of publishers, the platform is scheduled to go live today.

What is In-Text Advertising?

In-text advertising is a form of contextual advertising where specific words within a body of content are matched with relevant advertising content. Publishers use In-text advertising as an incremental revenue opportunity in addition to serving standard ad banner units.
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