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Kontera Launches INTENTclick, a Premier Direct Response In-Text Network
Kontera Expansion Continues with Additional Network SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, [...]
Vibrant Offers Contextual First: Innovative Ad Unit Delivers Live Feeds Within Content
Features Relevant, Real-Time Information Such as Search Results, Stock Prices, Breaking News, Social Media NEW YORK – With the success of breakthrough in-text campaigns for Microsoft, Mercedes, Best Buy, Bankrate , MSNBC and ShopLocal that feature live feeds, enabling the distribution of real-time information within the content of a web page, Vibrant, the world leader [...]
Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010
“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]
Kontera Introduces Its New Relevance and Audience Engagement Engine
Kontera Synapse is launched along with Engagement Pricing and PerformancePLUS Service; Kontera Synapse delivers five times the brand lift of traditional display advertising and supports a new class of In-Text related-search applications SAN FRANCISCO – Kontera, the leading provider of In-Text Advertising and Related Information solutions, announced Kontera Synapse, its next-generation In-Text relevance engine. Kontera [...]
Kontera Announces New Ad Family: Freedom Units
Unique formats bring products and brands to life in highly relevant contexts SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.
Kontera’s Strong 4th Quarter Caps Yearlong Acceleration and Rapid Growth
Technological Innovation and Accelerated Adoption By Brand Advertisers Drive Strong 2009 Performance SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.
Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season
Retailer Advertising Activity Doubles 4th Quarter 2008 Volume SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel [...]
Kontera Releases Industry’s First Story-Level Targeting for Related Content and In-Text Advertising Campaigns
Better Performance Across Both Endemic and Non-Endemic Sites, and Real-Time Analysis of Evolving Stories and Articles SAN FRANCISCO – Kontera, the leading provider of In-Text Related Content and Advertising Solutions for web publishers, users and advertisers, launched its story-level targeting capabilities after months of testing on thousands of publishers with hundreds of ad campaigns. Story-Level [...]
Kontera Secures $15.5M Round of Private Funding, Led by Sequoia Capital
Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence SAN FRANCISCO – Kontera, the leading provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, announced today that it has closed a $15.5 million round of financing. The round recognizes the company’s [...]
Vibrant Awards In-Text Advertising Finalists Announced in U.S. and E.U.
Expert Judges Named; New Online Industry Voting Added; Winners To Be Named in Mid-July
Kontera’s Business Growth Accelerates its Expansion
Company Adds Offices in Los Angeles, Chicago, and Atlanta NEW YORK – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions for web publishers and advertisers, announced the opening of new office locations in Los Angeles, Chicago and Atlanta that will allow the company to keep up with the growing demand for its [...]
ContextWeb Announces In-Text Advertising To Increase Revenue Generating Opportunities for Publishers
A succession of emails sent out recently by ContextWeb and signed Karen Trendell announced the launch of an in-text ad platform through ADSDAQ. Initially available in close beta to a limited number of publishers, the platform is scheduled to go live today. What is In-Text Advertising? In-text advertising is a form of contextual advertising where [...]
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