Findings Provide Guideline to Advertisers as Men Overwhelmingly Value the Internet over Television
LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, today announced key findings of its proprietary research focused on helping advertisers understand men’s behavior online in order to maximize the potential of the online medium. According to the research, over two-thirds of men surveyed cannot live without the Internet when compared to television, supporting the notion that the Internet now rivals television as the primary destination for content consumption within this demographic.
The research, conducted by Hall and Partners, polled a nationally representative sample of more than five hundred males aged 18-34 who access the Internet at least once per month. It was designed to determine what male consumers (aged 18-34) are doing online, what their likes and dislikes are, how they respond to advertising on the Internet versus traditional media and what they think about online advertising in general. The findings also provide additional insight into the general psychographic profile of men aged 18-34 and best practices when it comes to targeting the male demographic. Full study details can be found here (http://breakmedia.break.com/auwhitepaper).
Research Highlights
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