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Break Media Research Paints Portrait of Men Aged 18-34
Findings Provide Guideline to Advertisers as Men Overwhelmingly Value the Internet over Television LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, today announced key findings of its proprietary research focused on helping advertisers understand men’s behavior online in order to maximize the potential of the online medium. According to the research, [...]
Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers
Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]
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