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YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security
Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
Tremor Video Raises $37 Million Round of Financing
W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]
Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice
-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested parties can participate NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video [...]
Tremor Media Creates New Detroit Role for Kristina Wines in Detroit
Company’s New Automotive Category Development Manager Managed More than 250 Accounts During Eight Years at J.D. Power NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have added Kristina Wines as Automotive Category Development Manager. Wines, a former senior account director at J.D. Power and Associates, will oversee all [...]
Undertone Partners with Innovid for High Impact Video Advertising Solution
Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and [...]
Collective Acquires Video Ad Platform Oggifinogi
Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences [...]
Tremor Media Acquires ScanScout
- Combination Creates Dominant Online Video Advertising Network – Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes [...]
Tremor Media to Deliver Advanced Video Advertising Formats in HTML5
Acudeo® is First To Power Advanced In-stream Video Ad Formats on the iPad NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available [...]
Joost Is Now the Pre-Roll Advertising Network of Record and Video Advertising Platform for Demand Media
SANTA MONICA, Calif. – Joost (www.joost.com), the world’s largest content distribution and monetization platform, announced a global sales and technology partnership with Demand Media. Under the terms of the exclusive agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by [...]
IAB Leads Infrastructure Development in Hot Digital Video Market
Releases “VPAID” Guidelines as Latest Addition to Far-Reaching Strategy Intended to Fuel the Fastest Growing Area of Interactive Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Video Player–Ad Interface Definition Guidelines (VPAID), advancing an ongoing strategy to greatly simplify the buying and selling of digital video media by building a [...]
IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment
Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due [...]
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]
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