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Improve Digital Launches New Version of European Eco-System Map
Eco-system shows transformation with increase in audience buying networks, exchanges and trading desks. London, UK – Improve Digital (www.improvedigital.com), the European Sell Side Platform (SSP), launches an updated version of 2010’s successful ‘market map’ as a visual illustration of the complex European online display advertising eco-system.
Improve Digital wins the Deloitte Rising Star Award 2011
Amsterdam – Following companies such as TomTom, Intelius and Pinnacle, Dutch founded company Improve Digital (www.improvedigital.com), has been awarded last night the Deloitte Rising Star 2011. The technology company helps web publishers to generate more revenues from online advertising.
Improve Digital Expands UK Team with New Hire from Trinity Mirror
Chris Goodier joins the European SSP to further expand Improve Digital’s integration with (local) DSPs, RTB partners and data suppliers in UK and Europe European Sell Side Platform (SSP) Improve Digital (www.improvedigital.com) has hired Chris Goodier as partnership development manager in the UK.
Improve Digital Launches ‘360Yield’ Enabling Premium Publishers to Build Their Own Exchange
London – Improve Digital (www.improvedigital.com), Europe’s Sell Side Platform (SSP), is launching its 360Yield platform. The technology is tailored for the needs of European publishers and designed for the challenges of the fragmented European market where each territory has its own local publishers, languages, business culture, laws and currency.
PubMatic Expands Throughout Europe, Introduces International Reporting Technology for Premium Publishers
Local Currency Reporting and New Offices Throughout Europe Meet the Needs of International Premium Publishers and Help US Based Premium Publishers Better Manage International Traffic PALO ALTO, Calif. -PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory, announces new offices and technology [...]
PubMatic Boosts International Ad Revenue for European and U.S. Online Publishers
Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both [...]
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