Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based digital marketing solutions, revealed that…
Casale Media’s Index Platform Enables IgnitionOne to Harness Human Relationships through Real-Time Bidding NEW YORK - Casale Media (www.casalemedia.com) and IgnitionOne (www.ignitionone.com) announced an extended partnership that recognizes a unique need…
New playbook offers expert insights on centralizing and optimizing your organization, goals, technology and data for improved results NEW YORK – IgnitionOne, the global leader in digital marketing solutions, today…
Research by IgnitionOne, a leading digital marketing solutions provider, revealed that year-over-year (YoY) paid search spending growth for tablets double that of smart phones in the fourth quarter of 2012 as mobile devices as a whole grew to 18% of search budgets in the U.S.
Research by IgnitionOne, a leading digital marketing solutions provider, highlights a strong Black Friday to Cyber Monday weekend for online search advertising in a mid-quarter report released today. This along with continued growth in search advertising spend, points to a robust Q4 for advertisers.
IgnitionOne, the global leader in digital marketing solutions, today announced the addition of Facebook Exchange within its Digital Marketing Suite (DMS). This new functionality expands the integrated cross-channel capabilities of the DMS, the industry-leading digital marketing solution that centralizes marketing efforts into a single platform.
Research by IgnitionOne (http://www.ignitionone.com), a leading digital marketing solutions provider, revealed that tablet users spent 30% more time on site and had 20% higher engagement than PC users. This engagement was even higher within the retail vertical, proving the value of reaching this audience.
IgnitionOne, the global leader in digital marketing solutions, is launching another first to market feature within its Digital Marketing Suite (DMS). Google Shopping will be seamlessly integrated, which will allow retail marketers to manage Product Listing Ads side-by-side with search, display and Facebook. The integration also allows marketers to combine IgnitionOne’s powerful attribution capabilities to track and optimize bidding across all media channels with best-of-breed semantic optimization. This automatically creates an optimal campaign structure in AdWords based on a semantically optimized product feed.
IgnitionOne, the global leader in digital marketing solutions and cross-channel attribution analysis, released research today that shows the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV).
Following two very strong quarters of increasing growth in US search advertising spending, the second quarter of 2012 showed a deceleration of spending growth. Q2 2012 had a year-over-year (YoY) growth in search spend of 15.5% in the US. Higher growth was seen in the travel vertical with a 37.8% YoY increase in search ad spending in Q2.
