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AdJuggler Inc., The Digital Ad Management Software Pioneer, Names John Shomaker Chief Executive Officer

Otilia Otlacan | January 4, 2010 | 2 Comments

ALEXANDRIA – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has named marketing and technology industry veteran John Shomaker as chief executive officer. Mr. Shomaker joins AdJuggler from MarketBridge, a marketing strategy consultancy and program development firm, based in Washington, DC that serves chief marketing officers in global Fortune 500 [...]

Quattro Wireless Continues to Grow with Appointment of Lynn Tornabene as Chief Marketing Officer

Otilia Otlacan | April 29, 2009 | 0 Comments

Former DoubleClick Executive Brings More Than Twenty Years of Strategic and Product Marketing Experience to Leading Mobile Ad Network WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced the appointment of Lynn Tornabene as Chief Marketing Officer, effective immediately. Tornabene will lead Quattro Wireless’ global corporate and product marketing initiatives as [...]

Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses to Create New Revenue Streams and Monetized Content

Otilia Otlacan | March 3, 2009 | 1 Comment

NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user [...]

Brand.net Launches Quality Certification Platform; Provides Brand Advertisers with the Highest Quality Inventory Available Online

Otilia Otlacan | February 9, 2009 | 0 Comments

Ad Network Releases Industry’s First Comprehensive Content Filtering Solution; Incorporates IBM Proventia® Web Filter as Key Component of Evolving Technology Portfolio Designed To Meet the Needs of Brand Advertisers and Their Agencies SAN MATEO, Calif. – Brand.net, the first online advertising network focused exclusively on Brand advertising, has launched the Brand.net Quality Certification Platform, the [...]

Burst Media Appoints Jim Garrity to Board of Directors

Otilia Otlacan | February 5, 2009 | 0 Comments

Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) [...]

Ad Ops Daily Briefs: December 19 2008

Otilia Otlacan | December 19, 2008 | 0 Comments

- Leading Companies Turn to Marketing Transformation Services (MTS) to Boost Efficiency Through Marketing Automation Marketing Transformation Services (MTS), a vendor-neutral strategic consulting firm specializing in Marketing Automation, today announced that Adobe Systems Incorporated has selected MTS to help in its efforts to achieve streamlined and efficient marketing through automation. Adobe joins MTS’ extensive client [...]

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

Otilia Otlacan | December 4, 2008 | 0 Comments

SHANGHAI, China – 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers [...]

American Marketing Association Announces the Return of Mplanet

Otilia Otlacan | September 29, 2008 | 0 Comments

Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]

Contextual Advertising Leader Vibrant Launches New Editorial Product for Web Publishers Called “Vibrant Related Content”

Otilia Otlacan | September 15, 2008 | 1 Comment

Vibrant Evolves Hyperlink to Offer Related Links to Articles & Video NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within [...]

2008 OMMA Awards Finalists: Integrated Online Campaign

Otilia Otlacan | September 4, 2008 | 0 Comments

Following up from yesterday’s finalists list for ad creatives, we’ll take a look today at the OMMA Awards finalists for the “Integrated Online Campaign” category. As always, if you have any comments or insights, please feel free to shout them! Automotive Agency: OMD / Client: Nissan Live Sets on Yahoo Music Agency: Organic, Inc / [...]

WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up

Otilia Otlacan | May 19, 2008 | 0 Comments

Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world’s leading communications services groups, today announced that Torrence Boone has been named Chief Executive Officer (CEO) of Project Da Vinci, the new global agency being built to meet the worldwide marketing needs of its first client, Dell Inc. (NASDAQ: DELL). Boone previously served as president [...]

Media, Marketing and Agency Executives Will Address the 08 Online Publishers Association Global Online Media Conference in London

Otilia Otlacan | March 11, 2008 | 0 Comments

Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, [...]