Ad Units to Accelerate Use of Interactivity in Digital Video Advertising, To Bring Sector to Scale PHOENIX - Empowering brand marketers to better leverage interactive video ad experiences, the Interactive Advertising…
Significant gap in awareness between agencies and marketers underscores the need for broader market education Widespread buy and sell-side optimism for the six units, quantified by Undertone sales data Cost,…
Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.
Finalists for the Interactive Advertising Bureau’s (IAB) 2012 MIXX Awards were announced today, in 14 campaign and 13 single execution categories.
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.
IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK – Launching its groundbreaking…
Announces Rising Stars Mobile Contest, Encourages Ideas That Drive Brand Creativity In Mobile New York, NY – To rally the marketing and media industry in a creative movement across smartphones,…
Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising CANNES, France – AOL (NYSE: AOL) announced that Pictela, a global platform for distributing high-definition brand content and advertising…
