Tag: iab marketplace

IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying [...]

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