“LookSmart is pleased to know that Furl’s loyal user base will benefit from a reliable platform run by a team highly focused on bringing users the most advanced features and functionality in the marketplace. The relationship drastically changes the social bookmarking landscape and we look forward to being a part of it,” said Ted West, chief executive officer and president of LookSmart.

The integration of Furl with Diigo, in conjunction with the upcoming release of Diigo 4.0, will advance the Diigo team’s goal of taking the social bookmarking/annotation to new heights. “Diigo is pleased that Looksmart has chosen us to support Furl’s one million users,” said Dr. Wade Wei Ren, founder and CEO of Diigo. “Our platform has been widely recognized as providing users one of the most feature-rich and robust social bookmarking/annotation services on the web today, and we look forward to extending our services to the Furl community.”

About LookSmart:

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management solutions company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com.

About Diigo:

Diigo.com enables user to process, manage, share and discover online information more productively and effectively. Diigo aims to be the best knowledge sharing and management platform for individuals, work groups, and companies. Diigo has received rave reviews from leading IT publications, and many awards, including 2nd Open Web People Awards – Best Social Bookmarking category, Nevada’s Center for Entrepreneurship and Technology’s “Tech Start-up of the Year” Award, and Technology Innovation Foundation’s “Technology Innovator of the Year” Award. Diigo is privately held, and is based in Reno, NV. For more information, visit www.Diigo.com.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign.

Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In addition, cost-per-action (CPA) can also be measured.

“We have worked with LookSmart for years. They are a cost-effective lead source for some of our customers, and have also provided cost-effective extended reach and distribution from local search engine marketing,” said Jeff Werner, communications director, WebVisible. “With LookSmart’s enhanced targeting capabilities it just keeps getting better every day and we look forward to continue working with them in the future.”

LookSmart continually enhances the AdCenter, its award-winning search advertising platform. During the past year, the search network veteran has made it easier for advertisers to target niche audiences, manage bid prices and control traffic quality via new features and services. At the same time, LookSmart has expanded its network of high-quality distribution partners and strengthened traffic quality by providing reporting tools and services that give greater insight into the network, enhancing its value to advertisers.

“Advertisers can trust that LookSmart works hard to meet all our customers’ needs; the addition of geo-conversion reporting is just the latest of many enhancements we’ve made this year,” said Ted West, chief executive officer and president, LookSmart. “Our continued quality improvements help advertisers target their campaigns toward the most effective audiences. Used well, the LookSmart platform can provide advertisers with a leg up on the competition.”

“While advertisers of all sizes are challenged by the economy, search advertising networks like LookSmart offer a clear benefit for smaller businesses, which often market to a specific city or region,” said Anita Campbell, editor-in-chief of Small Business Trends (www.smallbiztrends.com), an award-winning, comprehensive online publication for small business owners and entrepreneurs. “Small and local businesses can especially profit from search ad networks that not only help them target their desired audience but also enable them to fine-tune their campaigns to be the most effective.”

LookSmart will be exhibiting at SES Chicago in Booth 410 at the Hilton Chicago on Dec. 9 and 10. For more information about LookSmart at SES Chicago or to schedule a press briefing during the conference, please contact Raymond Deplazes at 415-694-6715 or email LookSmart@racepointgroup.com.

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management solutions company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com or call 415-348-7500.

SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM firm specializing in managing brand and direct marketing campaigns for leading advertisers, leverages LookSmart to generate quality clicks for its clients in the travel and tourism, political issue and advocacy, entertainment, and non-profit industries.

“LookSmart understands marketing better than any other search advertising network out there; we know we can rely on the quality of the LookSmart network to generate the consistent visitor traffic that our clients have come to expect,” said Mitch Johnson, president of dBase Media. “LookSmart’s Managed Service staff has gone out of its way to offer help and accommodate our frequent optimization requests, making it a valuable complement to our clients’ search campaigns.”

“dBase Media customers have come to expect solid marketing campaigns that generate leads and elevate brand awareness,” said Ted West, chief executive officer and president of LookSmart. “Agencies like dBase trust LookSmart to help them drive positive ROI for customers on the LookSmart network, easily manage several campaigns at once, and demonstrate solid value to their clients. Our teams work closely with agencies and search engine marketers, delivering the customer service and results they need at an affordable price. Our goal is to be the marketer’s marketer and the smartest choice among search advertiser networks.”

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management solutions company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com or call 415-348-7500.

“We are very pleased to promote Jonathan Ewert to Senior Vice President and to promote Michael Schoen to general management responsibilities,” commented Ted West, President and Chief Executive Officer. “Jonathan has demonstrated a tremendous record of leadership of our Advertiser Networks, and I am confident that his industry background and business development skills will serve LookSmart well as we seek to grow our existing network and create additional vertical managed networks in partnership with leading publishers. Michael has successfully managed the company’s relationship and growth with IAC’s Ask Sponsored Listings. We are pleased to recognize this, and we expect that Michael will build on that success with other platform license customers.”

About LookSmart, Ltd.

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information call 415-348-7500.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns.

During this year’s second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, “Search Engine Performance Report Q2 2008,” Google, Microsoft Live and Yahoo delivered CPCs of approximately 71 cents, 59 cents and 51 cents, respectively. LookSmart’s average cost-per-click during the same period was 8 cents.

“In these tough economic times, search advertisers seek quality and value for their campaigns. As prices on proprietary search engines continue to rise without proportionate added value to search advertisers, search advertising networks such as LookSmart offer an attractive value proposition by presenting a large volume of quality clicks at a very reasonable cost,” said Ted West, chief executive officer and president of LookSmart. “The quality of our network is monitored to ensure value to our customers, and we work closely with our advertisers to manage their campaigns for strong return on investment. Our award-winning, proven platform scales to meet advertiser needs and efficiently targets search audiences on our growing network of non-proprietary search queries. LookSmart’s advertisers benefit from the quality and service offered.”

Kyle Koch, SEM Manager at RealtyTrac, the leading online provider of resources for home seekers, investors and real estate agents, said, “Working with LookSmart provides RealtyTrac with incremental business that we would not have realized otherwise. The LookSmart staff is very knowledgeable and helps to ease our workload with keyword expansion, bid management, and custom distribution for our campaigns. They provide clever insights and show us ways to better optimize our account for the best possible ROI.”

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com or call 415-348-7500.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics’ FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network.

“LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on investment to our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “The FACTr reports represent one more way we are delivering on our promise to advertisers to help them make smart, dependable choices that will make a real difference for their business.”

LookSmart is dedicated to continuous improvement and was a founding member of the IAB Click Measurement Panel. FACTr, or Fully Automated Click Tracking Reconciliation, is an important ingredient in continuing that improvement because it provides search advertisers an easy, automated method for electronically reporting unwanted traffic to search providers such as LookSmart. LookSmart will use these reports to strengthen the integrity of its targeted PPC advertising services.

“By using live campaign data and patent-pending analytics, FACTr makes it easier for targeted search providers such as LookSmart to ensure their clients are receiving quality clicks and the best value for their ad spend,” said Tom Cuthbert, president of Click Forensics. “FACTr is an easy way for search advertising networks to increase loyalty and trust with their clients.”

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com or call 415-348-7500