Tag: IAB Click Measurement Panel

LookSmart and Diigo Partner to Offer Enhanced Social Bookmarking Platform

| March 27, 2009 | 0 Comments

SAN FRANCISCO – LookSmart (NASDAQ: LOOK), a leading search advertising network, is pleased to announce its relationship with Diigo.com, an innovative online research tool and knowledge sharing solution. Under the new combination, Looksmart will transfer the Furl social bookmarking technology and service to Diigo.com in return for a potential equity position in the company. The [...]

Continue Reading

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

| December 9, 2008 | 1 Comment

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding [...]

Continue Reading

dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart

| December 1, 2008 | 0 Comments

Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM [...]

Continue Reading

LookSmart Promotes Advertising Networks and Platforms Executives

| November 12, 2008 | 0 Comments

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the promotion of Jonathan Ewert to Senior Vice President and General Manager, Advertising Networks with additional responsibility for developing new businesses in vertical managed networks. Ewert had served as the company’s General Manager, Advertising Networks since September 2007. The company [...]

Continue Reading

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

| October 29, 2008 | 0 Comments

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year’s second [...]

Continue Reading

LookSmart Strengthens Network Quality with Click Forensics

| October 22, 2008 | 1 Comment

FACTr Service to Give Greater Insight into Network, Improve Advertiser Value SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality [...]

Continue Reading