Created to reach the technology decision makers at mid- and large-size companies worldwide, “The Right Tools. The Right Team.” campaign demonstrates that Microsoft Online Services deliver streamlined communications, simplified management, and business-class security and reliability “right from the start.” Hydrogen conveys this message through a spectrum of Formula One-themed marketing tools and templates, including product data sheets, employee posters, direct mail pieces, online banner ads, a microsite and an HTML email. The campaign is also multi-lingual, translated for French-, German-, Spanish- and Japanese-speaking channel partners and customers.

“The business world, like Formula One racing, is ultra competitive,” said Tom Scherer, vice president and executive creative director, Hydrogen Advertising. “Every second counts and senior IT professionals need a high-performance team, like the MOS team, behind them to give them a winning edge.”

About Microsoft Online Services

The Microsoft Online Services is a set of hosted messaging and collaboration solutions including Microsoft Exchange Online, Microsoft SharePoint Online, Microsoft Office Live Meeting, and Microsoft Office Communications Online. These online services are designed to offer businesses streamlined communication with high availability, comprehensive security, and simplified IT management. When a company subscribes to one or more of the services, it connects to the rich interactivity of on-premises client and server applications with the flexibility and scalability of Web-based services. Because Microsoft hosts the services, it reduces a company’s need to maintain IT services on site. Many organizations today are moving to this “software-plus-services” model, because it decreases the need to manage hardware and software.

About Hydrogen Advertising

Founded in 2001 by a group of Seattle’s most seasoned advertising and marketing veterans, Hydrogen Advertising provides a full suite of marketing services – Web marketing, non-traditional, broadcast, print, media planning, PR, DM, campaign measurement, strategic planning – to West Coast companies. The agency’s forte is creating integrated marketing programs that deliver specific outcomes. Among the agency’s clients are CRH Medical Corporation, Precor, Kenworth Truck Company, ÁegisLiving, eBay and Microsoft. www.hydrogenadvertising.com

CHICAGO – SEO Samba, a full-fledged SEO automation platform, unveils the first and only multi-tenants SEO platform for SEM firms and website marketers at 2008 Search Engine Strategies (SES) Chicago. SEO Samba is an exhibitor and sponsor in Chicago, where it will demonstrate its SEO platform in exhibitor booth #424.

“While businesses are hard hit by rising pay per click costs, and the search marketing industry relies on hit or miss consulting, SEO Samba has built a system that helps website marketers succeed instantly with search engines instead of following ad hoc trial and error SEO process,” said SEO Samba CEO and Founder Michel Leconte. “In most cases, systematical optimization processes via SEO Samba results in page-one positions in Google search results for targeted search terms. SEO Samba achieves this by providing consistent and documented best practice execution to your SEO efforts,” added Leconte.

The SEO Samba platform is ideal for managing service and information websites, affiliate websites, large numbers of local or franchise websites, news sites and B2B sites.

Three beta software customers for SEO Samba describe their experience implementing the platform:

“What I love best about SEO Samba is the ability to set search engine optimization rules, and perform automated cross-linking throughout sites. The system is well designed, and handles lots of the headaches, such as 301′s redirect pages, that come with managing multiple websites,” says Scott Gordon, marketing guru at ActivSupport, Inc, a nationwide IT support company.

“Our busy staff of scientists did not have the time to learn a complex content management system when we decided to redesign and optimize our website,” said Olga Potapova, scientific director at Cureline. “Samba’s integrated CMS and SEO platform proved easy to use and deploy and logically organized which is critical when dealing with scientists. In addition the platform allows us to easily keep track of ongoing optimization of content,” added Potapova.

“Our customers have reacted very positively to our newly-deployed white label version of SEO Samba, allowing us to propose sophisticated multi-site SEO strategies at a cost-effective price point,” says Arnaud Tessier, CEO of the SEM and hosted application development firm Altervisions.

The SEO Samba platform enables search marketing professionals to:

* Integrate both on-site and off-site SEO automation routines and features up-to-date best practices
* Optimize using standard HTML and leave zero footprint when optimized sites are republished
* Enable effective multi-sites management functions and includes a proven web-based Content Management System with unlimited user access
* Easily build news sections on sites to feed Google News and other leading news search engines
* Integrate with leading CRM applications such as Constant Contact and Salesforce.com
* As a Web-hosted application, does not require download, maintenance, upgrade, or otherwise involvement of an IT department

Simply put, SEO Samba is shifting the paradigm to automate the implementation of the SEO process at a fraction of the cost, which empowers in-house marketing managers while adding new revenue streams for SEM firms.

Powered by SEO Samba, SEO firms can differentiate in this challenging economic environment, execute strategies across any number of customers and scale their practice significantly faster. SEO Samba offers a fully branded interface, a generous discount structure, and many additional recurring revenue opportunities with no required up-front commitment to SEM firms.

To encourage trial use, SEO Samba is offering several options including: an unlimited time test drive; importing an existing website using a powerful SEO Kick-Off wizard, or get it done by a professional import services expert for a low fee. SEO Samba is priced at $99 a month.

SEO Samba’s platform has been in development for almost two years with input from search marketing professionals across Europe. SEO Samba was incorporated in March 2008, and is headquartered in Dover, Delaware with a distributed workforce across the world.

SEO Samba is led by Michel Leconte, a seasoned Silicon Valley executive, founder of multiple technology start-ups including Amoeba Networks, LiveConsultants.com, and ActivSupport. He has consulted with small business and Fortune 500 enterprises such as J2Fax and Tyco to develop their search engine marketing strategies, and more recently CEO of Avicend, a collective index and search engine for business data. Michel Leconte shares his time between Silicon Valley, Silicon Alley, and Provence, France. David Culot is SEO Samba’s CTO, a database driven web applications specialist. He has developed the car engine start-up AutoBaron.com, and played a pivotal role at the inception of travel search engine Mobissimo.com. He’s based in Ukraine and San Francisco, CA.

DRAPER, Utah – Commission River Corporation, a wholly-owned subsidiary of BayHill Capital Corporation (OTC Bulletin Board: BYHL), an Internet-enabled marketer of communications services and technology solutions, unveiled new affiliate marketing technology it calls ‘XML Plug-in‘ software. The code, which Commission River believes is the first of its kind and which it intends to make available to all its affiliate publishers, facilitates real-time content delivery to the user web sites in the form of rate comparison engines. Commission River unveiled the first seven rate comparison XML Plug-ins during a live web demonstration in front of a large number of its publishers.

“This technology has the potential to change the way the world thinks about affiliate marketing,” commented Adam Edwards, President of Commission River. “With our break-through XML Plug-in technology our affiliates can now add intelligence to their own web sites that will give their visitors the ability to compare and contrast multiple communications offers, in real-time, without having to switch to other web pages. Our XML Plug-in software represents a significant leap in affiliate marketing technology and we anticipate that our publishers who implement this technology will see a meaningful increase in their conversion ratios.”

XML Plug-in technology enables the real-time communication and rendering of formatted HTML code between two web sites. This technology is designed to enable Commission River affiliates to leverage the company’s content management and rate comparison expertise within the bounds of their own web site. The seven new XML Plug-ins, on display at www.commissionriver.com and unveiled during Commission River’s conference call, include the following:

* GeoQuote(tm) Commercial Broadband and Voice Product Calculator
* BottomLine(tm) Long Distance Bill Analyzer
* International Long Distance Rate Analyzer (includes VoIP, Dial-Around, Calling Cards, and 1+)
* VoIP Plan Analyzer (Business and Residential)
* DSL / Triple-Play Availability and Rate Comparison Engine
* Credit Card Rate and Feature Comparison Engine

“We believe today marks the start of a new era in online affiliate sales,” added Patrick Oborn, VP of Marketing for Commission River and chief architect of the XML Plug-in system. “This new technology will allow our affiliates to add value to a customer’s shopping experience, with real-time price and feature comparison tools, which we believe will ultimately drive more sales to our product suppliers. This increase in commerce between our publisher’s web visitors and our vendor-suppliers is designed to put more money in our affiliates’ pockets, allowing them to re-invest in advertising and in creating more plug-in enabled web sites. To our knowledge, no online affiliate marketing company has provided more than tracking links to its agents, and we are excited to be a pioneer in the area.”

The XML Plug-in code needed to run these seven price comparison engines is available, for free, to Commission River publishers through their agent back office. Commission River is also offering free technical assistance to its affiliates in the implementation of the XML Plug-in software.

“The release of this new technology marks a turning point for our company,” commented Bob Bench, CEO of BayHill Capital, parent company of Commission River. “Since acquiring Commission River a year ago, we have worked hard to regain our financial footing, improve operations, and re-establish our position as a leader and innovator in the online marketing space. Today’s release of seven XML Plug-ins marks the beginning of what we believe will be a prosperous era for our agents and the beginning of a growth era for the company.”

About Commission River Corporation

Commission River Corporation is headquartered in Draper, Utah and offers a wide range of communication services and related technology products via its Website, Telarus Inc., (T1 Dedicated Services), WireFly (Cellular), BridgeVine (DSL and Cable high-speed internet), Lingo, Phone Power, VoIP.com, IBN Tel, Pioneer Telephone, OPEX, PowerNet Global, LifeLock, DirecTV, Dish Network, and iTeleCenter. Since September of 1999, Commission River has sold, on behalf of its vendors and for its own account, services and products to approximately 980,000 customers worldwide. Commission River Corporation is a wholly-owned subsidiary of BayHill Capital Corporation (OTC BB: BYHL).

About BayHill Capital Corporation

BayHill owns brands and operates companies related to Internet marketing and product distribution. Commission River, BayHill’s wholly-owned subsidiary, helps product vendors and advertisers identify and utilize effective marketing methods to find targeted customers. BayHill’s current brands and programs are used by thousands of web entrepreneurs who market a variety of products through the Internet on behalf of advertisers. For product advertisers, BayHill offers simplified access to a large customer market through an expert selling channel.

For more information, visit http://www.bayhillcapital.com and http://www.commissionriver.com.

- Valtira Expands Partnership with ExactTarget, Joins Extensions Network
Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.
With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign — from email delivery to website visit to request for information.

- Yoh Wins Three Marketing Awards
Yoh, a leading provider of talent and outsourcing services and a unit of Day & Zimmermann, has been honored with three Staffing VOICE Awards from the American Staffing Association (ASA), celebrating members’ marketing programs. Yoh was honored with the Staffing VOICE Awards for the launch of a campaign for Yoh Talent Solutions, the comprehensive managed solution to centralize talent acquisition and contingent workforce management.
At this year’s Staffing World, held Oct. 22-25 in San Diego, Calif., Yoh was presented with an Award of Excellence in the category of Company Website (www.yohtalentsolutions.com) and two Awards of Merit. The first was for achievement in Magazine Advertising for Yoh’s “Supply and Demand” campaign. The second recognized superiority in Other Advertising for Yoh’s SAPPHIRE Tradeshow booth. This is the fifth consecutive year that Yoh has been recognized by the American Staffing Association. Since 2004, the company has won 18 Staffing VOICE Awards.

BOSTON – Harvard Business Publishing, the premier source for management practices, programs and content, today announced “Leading for Results: Leveraging Your Leader Brand to Deliver Value.” This online learning course takes leaders through an engaging six-step process to develop their personal leader brands and to build action plans for how to use their leadership strengths to achieve positive results for their organizations. Leading for Results draws from concepts outlined by Dave Ulrich and Norm Smallwood in their books Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value and the upcoming Leadership Code: Five Rules to Lead By (Harvard Business Press, January 2009).

Designed for leaders at all levels, Leading for Results is a one- to three- hour online experience that guides leaders through the process of developing their leader brand, and helps them define what they are trying to achieve and how to achieve it – for them personally and for their organization.

“Leader brands provide clarity between an individual’s unique set of capabilities and the customer expectations of that leader’s unit or organization,” said Dave Ulrich, partner and co-founder of The RBL Group (www.rbl.net) and a professor of business at the Ross School of Business, University of Michigan. “A limitation of existing strengths-based leadership offerings is that individual leadership development isn’t typically linked to customer expectations. In the current business climate, leadership development must go beyond the individual to yield tangible results for the organization. Leaders should build on their strengths that will strengthen others.”

Individual Action Plans Tied to Organizational Goals

To ensure that these broader results are achieved, Leading for Results culminates in the creation of an action plan leaders can use to measure progress toward identified goals. Organizations can pre-populate the interactive exercises in the course with goals and leadership attributes specific to their businesses.

Leaders are prompted throughout the course to bring others into their experience at key points – such as when they articulate their leader brand and define their goals. Adviser Guides are included for the coaches, mentors or bosses who work with these leaders to prepare them to play a constructive role in the development process.

Rich Media Brings the Experts to the Desktop

Leading for Results is an active, hands-on course with a clear path for participants. The experience includes rich animations, interactive exercises and three “virtual cohort” members moving through the process with participants. The course brings Dave Ulrich and Norm Smallwood of The RBL Group – two thought leaders in leadership development and results-based leadership – “up close” through 40 minutes of new video.

Hyatt Hotels and Resorts was a beta user of Leading for Results. “Our team found the program very engaging,” said Christy Sinnott, Vice President – Learning and Development, Hyatt Hotels & Resorts. “The videos really personalized the whole experience and made it seem like the authors were talking right to each of us. This course is a natural continuation of our work with Leadership Brand.”

Leading for Results is currently available. It complements Harvard Business Publishing’s skill-building online courses and simulations such as Leadership Transitions, Stepping Up to Management, Negotiating for Results and What Is a Leader? Harvard Business Publishing offers hosting services or can implement the course through an organization’s learning management system. Customization options are available through Implementation Services.

For more information, including a preview of the program, visit: ww3.harvardbusiness.org/corporate/products-and-services/courses.html

About Harvard Business Publishing

Harvard Business Publishing partners with its corporate clients to understand their learning objectives and works with them to develop and implement a customized portfolio of content and services uniquely suited to their talent development strategies. In its client engagements, Harvard Business Publishing delivers thought leadership applied to real-world problems for measurable results. Its offerings are distinguished by a deep, rich well of business content from which to develop learning solutions, expertise in facilitating participant-centered learning, and access to experts on management practice worldwide. Harvard Business Publishing stands out in the marketplace because of the unique transformational learning experience it delivers for business leaders at all levels, from a company’s most senior executive to its high-potential performers. For more information, visit Harvard Business Publishing at www.harvardbusiness.org/corporate.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this highly productive direct marketing channel.

The report showed that Google continues to gain ground. For every new dollar spent on search advertising in Q3 2008 versus Q3 2007, Google received $1.14, while Yahoo and Microsoft each lost $0.07. Google continues to dominate the overall share of spending at 76%, although the company’s search advertising growth decreased by 1.9 percentage points from Q2 to Q3 2008. Yahoo search gained 1.8 points in the same quarter to bring it to 19.2% of total spent while Microsoft Live Search held relatively steady at 4.8% share.

Of Google’s 76% share, 4.6% was from Google content, an increase of 82.8% for non-financial services advertisers. Google content was the only search engine channel for which all advertisers increased spending in Q3 2008.

“Our data shows that search engine marketing continues to be a highly productive direct marketing channel for advertisers, even in challenging markets,” said James Beriker, President and CEO of Efficient Frontier. “With increased competition and a decrease in the total number of conversions, advertisers will either slash budgets or use advanced technologies to maximize volume and ROI. We’re proud to partner with the most sophisticated search advertisers in the world to continue to drive their ongoing success in these tough markets.”

Other Key Findings

* ROI improved YOY on all three engines for advertisers outside of financial services in the face of increasingly dynamic economic conditions.
* Spending on Google by non-financial services advertisers grew by 3.6% on YOY basis, faster than the overall growth rate of 2.5%. Thus Google gained $1.14 of every new search dollar in Q3 2008 versus Q3 2007, while Yahoo and Microsoft each lost $0.07 for every new dollar spent on search in that period.
* Yahoo accounted for 19.2% of U.S. search engine spending in Q3 2008, losing 1.3 percentage points in share from Q3 2007 but gaining 1.8 percentage points from Q2 2008. Total spending on Yahoo increased by 7.2% from Q2 to Q3 2008 for advertisers outside of the financial services sector, and by 2.5% for those in financial services.
* Microsoft Live Search accounted for 4.8% of U.S. search spending in Q3 2008, down 0.8 percentage points from the previous year. Overall spending on Microsoft Live Search declined for all advertisers on both a YOY and Q/Q basis.
* On a global basis, Google dominated the search marketplace in Q3 2008, capturing more than 85% of search spending share in the UK, Europe, and Australia. In Japan, Google accounted for 55% of search spending.

The complete U.S. Search Engine Performance Report: Q3, 2008 is available for download from the Efficient Frontier website at: http://www.efrontier.com/efficient-frontier/resources/research/getRese archQ308.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of Efficient Frontier U.S. clients from Q3 2007 through Q3 2008, and covers nearly 60 billion impressions and more than 428 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value added services to manage more than $750MM in annual search spend for over 200 leading advertisers in 20 countries. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

LOS ANGELES – Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:

- Individual keyword phrase return on investment (ROI) in real-time

- Cost per click in real-time

- Revenue per click in real-time

- Conversion rate in real-time

- Dollar value lead scoring in real-time

- Campaign ROI in real-time

With this level of granularity into individual keyword and visitor ROI and cost per acquisition (CPA), search marketers can easily manage the performance of their campaigns. magnify360’s Google Cost Optimizer provides the ability for marketers to quickly tie individual leads and/or customers to the exact keyword phrase that generated their click and conversion, indicating which keywords to bolster and which to abandon. This is also possible at the visitor segment or profile level.

“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”

The data delivered through Google Cost Optimizer’s reporting also communicates the most effective landing page design and content for each keyword and associated visitor segment or profile. Because this information is available in real-time, optimized landing pages for specific keywords and profiles can be deployed much more rapidly.

For clients looking for turn-key landing page optimization, magnify360 offers complete services from creative to html and optimization that rely on the magnify360 Platform and its Google Cost Optimizer tool. Clients can launch optimization with magnify360 in as little as 48 hours. magnify360 plans to launch comparable campaign management tools to the magnify360 Platform for Yahoo!, MSN, Commission Junction (ValueClick), and Atlas this Quarter.

magnify360 brings the reality of 1-to-1 personalization to the online user experience. Based in Los Angeles, CA, magnify360 provides a software-as-a-service (SaaS) platform, called the magnify360 Platform, that optimizes the performance of websites, microsites and landing pages through dynamic content personalization. The magnify360 Platform combines behavioral targeting, multivariate testing and predictive modeling to maximize the performance of online marketing. Enterprise businesses including Intuit, Citrix Systems, HSBC Bank and 123InkJets trust magnify360 to improve visitor engagement and conversion rates while reducing their customer acquisition costs.

Visit magnify360 at Booth #19 during the eMetrics Marketing Optimization Summit, October 20-23, 2008 in Washington DC.

For more information on magnify360, please visit www.magnify360.com or call 866.861.8878

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1) Create a custom video player using the KickApps Widgets and Video Player Studio

2) Select from a list of modules of ad networks or pre- and post-roll

3) Provide the ad network’s publisher ID number or the URL of a Flash video file

“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

Presenters:
Mark Cenicola
Before founding Cenicola-Helvin Enterprises in 1999, Mark worked as a Network Engineer (Certified Novell Engineer) for the City of North Las Vegas responsible for helping with the design, layout and maintenance of a new multi-million dollar computer network. Mark was a shareware computer software author with titles written for both the Macintosh and PC which have been featured in magazines and CD-ROMs across the globe in places like Japan, France, and the US.

Jeff Helvin
Prior to co-founding Cenicola-Helvin Enterprises, Jeff held mid-level management positions at nationwide retailer, Williams-Sonoma, with emphasis in customer service and employee management. He began a rigorous self-motivated study program in HTML, web design, and client side application development. He has honed his skills in advanced HTML, DHTML, JavaScript, and Graphic Design.

David LeGrand
David LeGrand of Fennemore Craig, a full service law firm with more than 190 attorneys, has represented a variety of corporate and individual clients during his twenty-five year career, generally as outside general counsel or securities counsel. His practice has included advising private and public companies on formation, operational, tax and securities matters.

Ray Harris
Ray Harris of Fennemore Craig practices in the area of commercial litigation, including trade secret, trademark, trade dress, computer software copyright, and other intellectual property protection matters.

Date: September 18, 2008

Time: 7:00am to 10:00am

Location:
Las Vegas Chamber of Commerce
6671 S. Las Vegas Blvd. Suite 300
Las Vegas, NV 89119
Inside Town Square

Cost:
$25/person before September 12; $30 thereafter

Sponsors:
The CEO-CFO Group
Business Wire

For more information and to register for this Las Vegas Business Seminar, visit the BannerView.com Web site at http://www.bannerview.com/seminar/

About Cenicola-Helvin Enterprises — http://www.Cenicola-Helvin.com & http://www.BannerView.com

Cenicola-Helvin Enterprises is an Internet information resource company publishing a variety of Web sites ranging from Internet communities to classified advertising and provides e-business solutions under its BannerView.com brand. E-business solutions range from Web site development, e-mail marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance.

NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within a website. Users in turn are able to conveniently access more information pertaining to subjects of interest. Vibrant Related Content is live in beta and will begin rolling out to 3,500 publishers. As for advertising, publishers may choose to monetize these units which can accommodate standard IAB ads.

Vibrant is already live on more than 3,500 premium publisher websites and reaches more than 120 million unique users worldwide with its commercial Vibrant in-Text Advertising product, identified by green double-underlines. Vibrant Related Content is clearly differentiated by mirroring the style of the publisher’s own editorial hyperlinks and adding a small magnifying glass icon to indicate that further editorial information is available. Publishers can customize both the appearance and functionality of the unit, which is skinned with the publisher’s look and feel.

According to a new, custom study by Nielsen Online, a service of The Nielsen Company, commissioned by Vibrant, in-text advertising has been shown to be one of the most relevant and most effective ad formats available.

Says Vibrant Co-founder and CEO Doug Stevenson, “Adapting our contextual technology for editorial use is a natural evolution as we expand our relationships with publishers and with users, ultimately, who enjoy interactivity and appreciate the convenience of in-text links to surface related information.”

According to Tim Brower, Director of Digital Development at Detroit Media Partnership, “Two things we really focus on at www.detnews.com and www.freep.com are offering a great user experience and making sure people find compelling articles. Vibrant Related Content offers a simple, effective way to achieve both, so implementing it across our sites was an easy decision to make.” Click here for demo. http://www.vibrantmedia.com/demos/verticals/US/BD/news/detNews/detNews _relatedContent_noAd.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

According to one recent report on web use*, “Link-following continues to be the most common navigation action, accounting for about 45% of all page transitions.” By providing more links from within their own archives, Vibrant Related Content gives publishers a significant tool to propel “forward navigation,” eliminate “dead ends” and keep users on their website. In addition to the publisher’s own content, Vibrant intends to provide access to additional music and video content.

About Vibrant

Vibrant, a world leading contextual advertising network, gives marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content and offers publishers premium editorial tools to recirculate users throughout their websites. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize contextual campaigns across 3,500 premium publisher websites. Reaching more than 120 million unique users per month (Comscore, May 2008), Vibrant Media manages more than five hundred billion words and phrases each month for top advertisers such as Microsoft, Unilever, New Line Cinema and IBM. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

*”Not Quite the Average: An Empirical Study of Web Use,” Harald Weinreich and Hartmut Obendorf, University of Hamburg; Eelco Herder, University of Hannover; and Matthias Mayer, University of Hamburg, February 2008.

New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

With widgets becoming an integral part of every web publisher and marketer’s arsenal for driving audience growth, the industry is turning its focus to widgets as a platform for advertising. With over 24,000 publishers using KickApps to create and deploy widgets, including some of the world’s largest media & entertainment companies, the company recently launched an internal initiative around the development of WidgeADsTM, KickApps’ new industry standard format for widget advertising. Using Clearspring’s WidgetMedia services, the companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers. Clearspring is the No. 1 widget platform in the U.S. tallying 47.5 million unique widget viewers in April 2008, according to comScore’s Widget Metrix report.
“Widgets have proven to be a very effective vehicle for distributing content and marketing messages in a highly viral manner,” said Alex Blum, CEO of KickApps. “As we’ve done with social networking, user-generated content and video players, we’re reducing the barriers to entry for publishers and Madison Ave to begin monetizing widgets using WidgeADs. Our partnership with Clearspring brings together the core pieces that will define this new market opportunity.”

Like next-generation banner ads, widgets are interactive Web applications that contain dynamically updated content, keeping them fresh and relevant to viewers, and driving traffic back to the publisher’s web site. Consumers can easily grab and post widgets that interest them to their own websites, social networking site, personal homepage, blog or desktop. Posted widgets retain their viral capability and can be shared time and again.

“Our vision is to deliver an end-to-end solution enabling marketers and publishers to reap the benefits of the emerging widget channel,” said Hooman Radfar, founder and CEO of Clearspring. “We have created innovative solutions for distribution, tracking, and monetization and we are well on the way to creating the Web’s most efficient widget ad network. In partnering with KickApps we deliver a one-stop shop for any publisher or marketer to create and distribute widgets.”

Clearspring’s advertising solutions are fully integrated with the top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers a full set of analytics and reporting tools so advertisers can monitor activity as WidgeADs traverse the Web and can manage media placements in response to each widget’s viral performance.

About Kickapps

KickApps provides on demand social media applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, viral Widgets and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: ABC Family, CW Television, Guinness World Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and over 21,000 other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

About Clearspring

Clearspring is the market’s leading widget syndication, tracking and monetization service, used by the world’s largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.

SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the brand quality of in-network sites by securely syndicating exclusive content of any type (RSS, video, Flash games, etc.) via widgets within an editorially selected community of publishers. Through a new, highly configurable widget distribution and tracking platform, Adify Network Builders will be able to increase the quantity and quality of content viewed across sister sites, thereby visually branding their network to increase reader loyalty and engagement.

Adify Widget Share transforms online networks from simple advertising vehicles into communities with captive audiences. By providing access to exclusive content and publicizing the most recent updates across the entire network, widgets drive more traffic across all network sites. As a result, media owners can generate higher advertising rates through increased page views and traffic, and better targeting based on valuable information about their sites’ readership interests. Different from viral widgets, only publishers whose content is on-target and reviewed by the editorial team of Adify’s Network Builders can access and showcase these widgets.
“The challenge with widgets has always been simplifying distribution and reporting, tracking how readers use them, and translating the data to increase the value of your sites for advertisers. In addition to being the secure syndication platform to distribute content exclusively within an editorially selected community of sites, Adify Widget Share also measures how widget content is boosting impressions.” said Russ Fradin, CEO of Adify. “Advertisers are constantly looking for new ways to engage audiences with their brand. Widgets with exclusive content can drive this engagement on high quality, premium niche sites, where Adify enables advertisers to track how publisher quality delivers engaged audiences who support the marketer’s brand.”

Adify Widget Share is a new product available on Adify’s vertical ad network platform for creating, managing and commercializing vertical advertising communities. It delivers a comprehensive, secure framework to create or drop-in widgets exclusively for distribution on Adify customer’s networks. Adify Widget Share can distribute image, HTML/Javascript, RSS, iFrames, Video and Flash widgets. The configurable reporting features show performance by widget, by site hosting the widget and by individual content feed within the widget.

“IDG TechNetwork uses Adify Widget Share to distribute unique widgets which help drive qualified traffic among the premium technology publishers in our media network,” said Kevin Normandeau, vice president, sales and business development, IDG Tech Network. “IDG TechNetwork and our publishers now have unmatched flexibility in content syndication along with visibility through easy to use, drill down reporting.”

Adify enables media owners to deliver brand advertising solutions to targeted premium niche audiences across their portfolio of editorially selected Web sites. Adify’s infrastructure delivers content sponsorships, video, image and rich media advertising as well as behavioral targeting and now widget distribution. Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify’s Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify’s solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications — the first successful direct-response online advertising solution — and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.