SEATTLE – This month, Hydrogen Advertising unveiled its latest business-to-business campaign for Microsoft Online Services (MOS) – “The Right Tools. The Right Team.” A Formula One racecar and its capable pit crew serve as a metaphor for MOS, a suite of hosted communication and collaboration services that quickly delivers high-performance benefits to organizations and businesses in any category.

Created to reach the technology decision makers at mid- and large-size companies worldwide, “The Right Tools. The Right Team.” campaign demonstrates that Microsoft Online Services deliver streamlined communications, simplified management, and business-class security and reliability “right from the start.” Hydrogen conveys this message through a spectrum of Formula One-themed marketing tools and templates, including product data sheets, employee posters, direct mail pieces, online banner ads, a microsite and an HTML email. The campaign is also multi-lingual, translated for French-, German-, Spanish- and Japanese-speaking channel partners and customers.
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Search Engine Strategies Chicago 2008
Booth #424

CHICAGO – SEO Samba, a full-fledged SEO automation platform, unveils the first and only multi-tenants SEO platform for SEM firms and website marketers at 2008 Search Engine Strategies (SES) Chicago. SEO Samba is an exhibitor and sponsor in Chicago, where it will demonstrate its SEO platform in exhibitor booth #424.

“While businesses are hard hit by rising pay per click costs, and the search marketing industry relies on hit or miss consulting, SEO Samba has built a system that helps website marketers succeed instantly with search engines instead of following ad hoc trial and error SEO process,” said SEO Samba CEO and Founder Michel Leconte. “In most cases, systematical optimization processes via SEO Samba results in page-one positions in Google search results for targeted search terms. SEO Samba achieves this by providing consistent and documented best practice execution to your SEO efforts,” added Leconte.
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Affiliate Marketing Company Unveils the Next Generation of XML-Enabled Marketing Tools for Publishers That Embeds Shopping and Rate Comparison Intelligence into the Agent’s Distributed Web Sites Through Remote Content Delivery

DRAPER, Utah – Commission River Corporation, a wholly-owned subsidiary of BayHill Capital Corporation (OTC Bulletin Board: BYHL), an Internet-enabled marketer of communications services and technology solutions, unveiled new affiliate marketing technology it calls ‘XML Plug-in‘ software. The code, which Commission River believes is the first of its kind and which it intends to make available to all its affiliate publishers, facilitates real-time content delivery to the user web sites in the form of rate comparison engines. Commission River unveiled the first seven rate comparison XML Plug-ins during a live web demonstration in front of a large number of its publishers.
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- Arizona State University Taps Impress Public Relations to Support Flexible Display Center
Impress Public Relations, Inc., an international B2B agency, has been named agency of record for the Flexible Display Center at Arizona State University (“FDC”). The FDC is a partnership of ASU, the U.S. Army and private industry for the purpose of advancing development and commercialization of flexible display technologies. Impress will be involved in helping raise awareness of the FDC within government, academic and industry circles and the broader public.
Unique among the Army’s University centers, the FDC was formed through a 10-year cooperative agreement with Arizona State University in 2004. This adaptable agreement has enabled the FDC to create and implement a proven collaborative partnership model with over 20 engaged industry members, and to successfully deploy world-class wafer-scale R&D and GEN-II display-scale pilot production lines for rapid flexible display technology development and manufacturing supply chain commercialization.

- Valtira Expands Partnership with ExactTarget, Joins Extensions Network
Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.
With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign — from email delivery to website visit to request for information.
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Animations, Interactive Exercises and 40+ Minutes of Video from Leadership Experts Dave Ulrich and Norm Smallwood Personalize the Learning Experience

BOSTON – Harvard Business Publishing, the premier source for management practices, programs and content, today announced “Leading for Results: Leveraging Your Leader Brand to Deliver Value.” This online learning course takes leaders through an engaging six-step process to develop their personal leader brands and to build action plans for how to use their leadership strengths to achieve positive results for their organizations. Leading for Results draws from concepts outlined by Dave Ulrich and Norm Smallwood in their books Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value and the upcoming Leadership Code: Five Rules to Lead By (Harvard Business Press, January 2009).

Designed for leaders at all levels, Leading for Results is a one- to three- hour online experience that guides leaders through the process of developing their leader brand, and helps them define what they are trying to achieve and how to achieve it – for them personally and for their organization.
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Google Gets $1.14 of Every New Dollar Spent on Search, Accounting for 76% of US Search Spending

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this highly productive direct marketing channel.

The report showed that Google continues to gain ground. For every new dollar spent on search advertising in Q3 2008 versus Q3 2007, Google received $1.14, while Yahoo and Microsoft each lost $0.07. Google continues to dominate the overall share of spending at 76%, although the company’s search advertising growth decreased by 1.9 percentage points from Q2 to Q3 2008. Yahoo search gained 1.8 points in the same quarter to bring it to 19.2% of total spent while Microsoft Live Search held relatively steady at 4.8% share.

Of Google’s 76% share, 4.6% was from Google content, an increase of 82.8% for non-financial services advertisers. Google content was the only search engine channel for which all advertisers increased spending in Q3 2008.
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Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets

LOS ANGELES – Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:
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New Features Makes it Easier For Web Publishers to Monetize Online Video

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.
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