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India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]
Ad Ops Daily Briefs: January 26 2009
- Advantage Sales and Marketing Announces Transition in Leadership Advantage Sales and Marketing, LLC (ASM) announced a change in its executive leadership with the retirement of President and Chief Operating Officer Mark Meyer later this year. Meyer will spend the next several months transitioning his responsibilities to Chief Strategy Officer, Chris Olivier, named President of [...]
Google Leads U.S. Search Advertising Market With 76% Market Share, While Yahoo Gains 3% Market Share Annually According to Efficient Frontier Report
Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]
Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.
Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in [...]
SES Chicago: Interview with Cindy Krum, Director of New Media Strategies for Blue Moon Works
The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We’ve interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry. Otilia [...]
ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share
NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools [...]
Google Continues to Dominate Search Advertising, but Yahoo Gained Ground According to Latest Efficient Frontier Report
Google Gets $1.14 of Every New Dollar Spent on Search, Accounting for 76% of US Search Spending SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in [...]
Avenue A | Razorfish Shortens Name to Razorfish
Avenue A | Razorfish announced today that the agency has shortened its name to Razorfish and launched its new website — www.razorfish.com. ‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A [...]
Search Engine Strategies (SES) Chicago Announces Keynote Lineup
Internet luminaries put search into perspective at Search Engine Strategies Chicago 2008 CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) returns to Chicago this year with an exciting line up of popular sessions and new content at SES Chicago 2008. The SES event, taking place at the Chicago Hilton, December 8th – 12th, draws not only a [...]
NYC Marketers Prep for Search Engine Marketing & Optimization (SEM/SEO) Training
SES Search Engine Marketing (SEM/SEO) Training Workshops NEW YORK – As businesses face turbulent economic times, they are under immense pressure to justify advertising dollars. With upwards of 10 percent of US ad dollars being spent online, marketers are relentlessly focused on making the most of those investments. Search Engine Strategies’ (SES) highly regarded search [...]
Search Engine Strategies (SES) Chicago 2008 to Spark Discussions on Viral Campaigns, Social Media and Search around the World
Search Engine Strategies Chicago 2008 CHICAGO – Search Engine Strategies, the Midwest’s only search marketing conference and expo, celebrates its 10th year in the Windy City later this fall. Returning to Chicago on December 8-11, 2008, at the Chicago Hilton, SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content. A “recession [...]
Isobar acquires US search engine marketing firm Range Online Media
Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of US search engine marketing (“SEM”) agency, Range Online Media. Range Online Media has gross assets of $12.0m. Based in Fort Worth, Texas, Range Online Media is one of the leading paid search marketing and search engine optimisation firms in the US. Founded [...]
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