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Brands Discuss the Value and Impact of Social Media at the Social Networking World Forum

Otilia Otlacan | December 8, 2008 | 0 Comments

The Social Networking World Forum (www.socialnetworking-forum.com) will showcase leading global brands analysing how to successfully implement a social media marketing and PR strategy. LONDON – Brands such as GM, Coca-Cola, Cadburys and P&G have been invited to discuss incorporating social media into existing and traditional marketing plans, analysing new methods of measuring and monitoring and [...]

IAB Announces 55 MIXX Awards Winners across 18 Categories

Otilia Otlacan | September 30, 2008 | 0 Comments

NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]

SpotXchange Adds to NYC Ad Sales Team

Otilia Otlacan | September 4, 2008 | 0 Comments

Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base. With more then fifteen years of experience, Len has evangelized and sold new technology to key decision [...]

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

Otilia Otlacan | August 19, 2008 | 2 Comments

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]

Isobar to Launch Search Engine Marketing Firm iProspect Thailand Through Acquisition of Globlet

Otilia Otlacan | June 20, 2008 | 0 Comments

Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of Globlet in Thailand. The value of the gross assets acquired is £0.1 million. Globlet is Thailand’s leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate [...]