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Gannett and Yahoo! Announce Local Advertising Partnership
MCLEAN, Va. & SUNNYVALE, Calif. – Gannett (NYSE: GCI) and Yahoo! (Nasdaq: YHOO) announced a local advertising partnership that brings together Gannett’s strong local media organization brands, sales capabilities, and leading website audiences with Yahoo!’s high quality audience and display advertising leadership.
Yahoo! Gets Its Game on with Zynga
Partnership Weaves the Web’s Most Popular Social Games throughout Yahoo! SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq:YHOO), announced a partnership with Zynga that will integrate Zynga’s popular social games through Yahoo!’s global network. The partnership enables Zynga games to reach more than 600 million people worldwide across Yahoo!, giving them access to new and deeper ways [...]
Federated Media Announces Conversational Marketing Summit 2010: Marketing In Real-Time
Media and Marketing Industry Leaders Convene to Discuss the Promise, Realities and Challenges Presented by the Real-Time Web Conversational Marketing Summit 2010 SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New [...]
Yahoo! Forms Digital Advisory Council to Drive Discussions with Advertisers on Open Marketplaces and Convergence of Digital Media
Advertisers Invited to Join Conversation on Industry Changes NEW YORK – Yahoo! (Nasdaq:YHOO) announced the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising. Yahoo! has created many partnerships over [...]
Publicis Groupe Creates First Open-Source Audience On Demand Network
The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s [...]
Yahoo! and Havas Digital Announce Multi Year, Global Advertising Partnership
06/04/2008 – Leading interactive network to adopt right media exchange platform and AMP! from Yahoo! Today, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital. Under the terms of the agreement, Havas Digital will work with the Right [...]
Yahoo! and WPP Forge Multi-Year Strategic Partnership
SUNNYVALE, Calif. & LONDON–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real [...]
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