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ALEXANDRIA – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has named marketing and technology industry veteran John Shomaker as chief executive officer. Mr. Shomaker joins AdJuggler from MarketBridge, a marketing strategy consultancy and program development firm, based in Washington, DC that serves chief marketing officers in global Fortune 500 [...]
Leading Ad Technology Providers + Yahoo!’s Reach and Targeting = Greater ROI SUNNYVALE, Calif. – Yahoo! announced two display advertising solutions for marketers as part of a new partner program designed to significantly improve campaign performance by marrying Yahoo!’s massive reach and targeting capabilities with leading third-party advertising technologies. By bringing together Yahoo!’s knowledge and [...]
Tumri’s AdPods Certified to Use Contextual Information across the Google Content Network MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that Tumri’s display ad platform is certified to operate context-aware ads across the Google content network. Advertisers will now be able to benefit from the performance support [...]
Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the [...]
Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]
The folks at IAB as well as players in the online advertising industry seem active and busy these days, even though most of us would be thinking of July as a slow month. The MIXX Awards 2008 have reached an all-time high level of submissions – check out the IAB press release below. New York, [...]
Ad creatives is something we’re all working with yet frequently complain about: they’re not too engaging, not too pretty, buggy etc. Still, every now and then we come across creatives that are really worth the buzz and deserve to be showcased, which is why I created this new category of ‘Ad Creatives Showcase’. The first [...]
Online Ad Network Tribal Fusion launches in Australia Sydney – June 17, 2008 Tribal Fusion, the world’s largest independent online advertising network and leading site-representation company, today launches into the Australian marketplace. Through the latest ad serving and optimisation technology, Tribal Fusion delivers advertising solutions to brand and direct marketers and premium publishers by offering [...]
New York, New York(June 2, 2008)—With a transformation in judging procedures it labeled “unprecedented,” the Interactive Advertising Bureau (IAB) today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital advertising campaigns now will be evaluated by senior executives from agencies, publishers, and marketing [...]
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