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		<title>ValueClick&#8217;s AdRx Media Extends Reach with Premium Health Publisher Wins</title>
		<link>http://www.adoperationsonline.com/2009/02/17/valueclicks-adrx-media-extends-reach-with-premium-health-publisher-wins/</link>
		<comments>http://www.adoperationsonline.com/2009/02/17/valueclicks-adrx-media-extends-reach-with-premium-health-publisher-wins/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 12:14:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2746</guid>
		<description><![CDATA[eMedTV, HealthCastle.com and Hearthstone Communications Join Network WESTLAKE VILLAGE, Calif. &#8211; ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications. The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-372" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/valueclicklogo.jpg" alt="" width="119" height="59" /></a>eMedTV, HealthCastle.com and Hearthstone Communications Join Network</p>
<p>WESTLAKE VILLAGE, Calif. &#8211; ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications.</p>
<p>The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites. Collectively, sites in the AdRx Media network have a potential reach of more than 21 million unique visitors per month (comScore Media Metrix, December 2008), making it one of the largest advertising supported health entities online.<br />
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<p>eMedTV (www.emedtv.com) features tens of thousands of articles and videos designed to educate patients about health topics and healthy living. HealthCastle.com is the largest online nutrition community run by Registered Dietitians. Hearthstone Communications operates several sites focused primarily on women’s health issues, including Pregnancy-Info (www.pregnancy-info.net), Fibromyalgia Symptoms (www.fibromyalgia-symptoms.org) and GYNOB.com.</p>
<p>“As we continue to expand the AdRx Media network, these premium publishers add to our potential reach and the ability to more narrowly align advertisers with the content they want to be associated with,” said Denise Zaraya, director, AdRx Media. “Their vast experience and expertise within the health community, their commitment to excellence, and their high volume of quality traffic are aligned with our vision to create the leading premium health and wellness ad network.”</p>
<p>About AdRx Media</p>
<p>AdRx Media is the largest premium vertical online advertising network of its kind, specialized in providing health and wellness advertisers with a way to connect with consumers while they are engaged in seeking information about health related issues on targeted sites beyond the largest health properties. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 21 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of the ValueClick Media division of ValueClick, Inc.</p>
<p>About ValueClick, Inc.</p>
<p>ValueClick, Inc. (Nasdaq:VCLK) is one of the world&#8217;s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick&#8217;s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.</p>
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		<title>ValueClick Launches Premium Health &amp; Wellness Network</title>
		<link>http://www.adoperationsonline.com/2008/09/18/valueclick-launches-premium-health-wellness-network/</link>
		<comments>http://www.adoperationsonline.com/2008/09/18/valueclick-launches-premium-health-wellness-network/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 08:00:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1029</guid>
		<description><![CDATA[Targeting and potential reach of 20MM+ give edge to AdRx Media clients WESTLAKE VILLAGE, Calif. &#8211; ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix. AdRx Media is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-372" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/valueclicklogo.jpg" alt="" width="119" height="59" /></a>Targeting and potential reach of 20MM+ give edge to AdRx Media clients</p>
<p>WESTLAKE VILLAGE, Calif. &#8211; ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.</p>
<p>AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.<br />
<span id="more-1029"></span></p>
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<p>AdRx Media gives advertisers a way to reach consumers while they are engaged in seeking health information on more targeted sites beyond the largest health properties. For instance, according to comScore Plan Metrix June 2008 data, WebMD Health reaches only one in seven people who have searched for health information related to an ailment online and Everyday Health reaches only one in eleven.</p>
<p>“AdRx Media is filling an important gap by giving advertisers an efficient way to reach a more engaged audience as they seek information on focused health sites other than general health properties,” said James Kiernan, vice president, group director at MediaVest. “Having a reliable partner to aggregate inventory on content related to all major health conditions is a service I expect media buyers in the health category will be very receptive to.”</p>
<p>AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.</p>
<p>“The response to AdRx Media among marketers and agencies during our initial charter period has been overwhelmingly positive,” said Denise Zaraya, director, AdRx Media. “They recognize the value of targeting niche content with a partner that can guarantee quality, transparency, expertise and scale.”</p>
<p>The network is managed within the ValueClick Media division in the U.S. and utilizes its advanced network technology and expertise. A dedicated account management and media development team works with a unique set of AdRx Media publishers and advertisers under the direction of Ms. Zaraya.</p>
<p>AdRx Media is exhibiting and Ms. Zaraya will speak on a panel entitled “DTC Advertising and New Media” at the PharmaMed conference in New Brunswick, New Jersey September 15-16. On September 18-19, AdRx Media will exhibit at the OMMA Global conference in New York, where Ms. Zaraya will lead a workshop on “Strategies for Maximizing Performance with Vertical Networks.”</p>
<p>About AdRx Media</p>
<p>AdRx Media is an online advertising network specialized in providing custom solutions to health and wellness advertisers. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 20 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of ValueClick, Inc., and is operated by its ValueClick Media division in the U.S.</p>
<p>About ValueClick, Inc.</p>
<p>ValueClick, Inc. (Nasdaq:VCLK) is one of the world&#8217;s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick&#8217;s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.</p>
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