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Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and [...]
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DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering. Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.
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NEW YORK – Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. ABI Research practice director Neil Strother says, “A survey conducted by [...]
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Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale NEW YORK – [x+1], the online targeting platform leader, announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB [...]
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TechTarget Recognized by BtoB Magazine for the 10th Consecutive Year NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media properties have been named to the BtoB Magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the tenth consecutive year – ranked #9 overall.
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Leaders in Search, Sales Strategy and Product Management Will Accelerate Growth Of Clickable’s Search Advertising Solutions NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced the appointment of five key executives from leading Web and information companies including Google, LexisNexis, NetSuite and Yahoo!. These execs join Clickable to help [...]
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Media and Marketing Industry Leaders Convene to Discuss the Promise, Realities and Challenges Presented by the Real-Time Web Conversational Marketing Summit 2010 SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New [...]
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Industry-First Partnership Allows Retailers and Manufacturers to Share Existing Consumer Ratings and Reviews with Google AUSTIN, Texas – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced at the Social Commerce Summit 2010 that it has partnered with Google to share high-quality product review content from Bazaarvoice client sites [...]
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Quarterly report reveals increased spending across verticals, suggesting economic improvement CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a 12 percent increase in Yahoo!’s first-page advertisers and a corresponding increase in its total share of advertisers.
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Quickly Matches Searchers Turning to Big Engines with Local Service and Product Providers SHERMAN OAKS, Calif. – To broaden local advertisers’ opportunities while delivering the most targeted audience available, Advertise.com, a premier platform for search and display advertising, announced it now offers fully managed local search marketing on the web’s large search engines. This new [...]
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Work continues to examine digital marketing and how it impacts offline marketing NEW YORK – WPP [NASDAQ: WPPGY] and Google [NASDAQ: GOOG] have announced that their jointly funded award program, which supports research into how online media influences consumer behavior, attitudes and decision making, has recognized 11 projects for its second round of grants.
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ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco. The portfolio includes 6 U.S. patent applications and 14 non-US patent applications.
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