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Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Google+ for Business: How Google’s Social Network Changes Everything
New Que Publishing Book/eBook Written by Chris Brogan, Tells You How and Why You Should be Using Google+ for your Business INDIANAPOLIS – Are you thinking to yourself, “another social network in 2012? Why should I consider using it for my business?” The short answer: Google+ is tied to Google search, so by using it [...]
Google+ Link Attributes Hint at Services Future Value for SEO campaigns, Says Punch
LONDON – The launch of Google’s new highly integrated social networking service – The Google+ Project, has a number of elements of functionality that hint at Google’s long term intention to lend increasing emphasis to user generated content in search result rankings, according to PR, Social Media and SEO agency, Punch Communications.
IAB Announces Winners of Annual Sales & Service Excellence Awards
Awards Recognize Significant Individual Contributions to the Growth of Interactive Advertising PALM SPRINGS, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2010 Sales & Service Excellence Awards. Celebrating the importance of outstanding leadership and performance, the IAB Sales Awards are given to individuals and organizations that have excelled in interactive advertising [...]
Myspace and Google Renew and Expand Search and Advertising Agreement
LOS ANGELES & MOUNTAIN VIEW, Calif. – Myspace and Google, Inc. announced a multi-year agreement to renew and expand their long-standing search and advertising relationship. Under the terms of the new agreement, Google will continue to power Myspace search and search advertising and will also provide additional display advertising services to enhance the rich entertainment [...]
US Internet Publishing and Services Report: Top 50 Companies such as Google, IAC and Yahoo Account for 90% of the $34 Billion in Annual Revenue
DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering. The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry [...]
Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32bn In The Branding Agency Interbrands 2009 Analysis Of Global Brands
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name [...]
AOL and Google Renew and Expand Global Partnership
MOUNTAIN VIEW, Calif. and NEW YORK – Google Inc. (NASDAQ:GOOG) and AOL Inc. (NYSE:AOL) announced a five-year renewal and expansion of one of the largest and longest-standing partnerships in Internet history. The global alliance, which has at its core Google’s provision of search services to AOL’s content network and properties, in exchange for a revenue-sharing [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
Media Innovations Summit Adds More Industry Leaders for Two Days of Brainstorming in Hollywood
Executives from Sony Entertainment Pictures, Comcast, Google, Disney, Verizon, Intel, Many Other Leading Companies Gather for Landmark Event Media Innovations Summit LOS ANGELES – Media Innovations Summit, the premier event dedicated to monetization and technology strategies in the multiplatform marketplace, has added several senior executives from the service provider, content, advertising and technology sectors to [...]
Advertise.com CEO Daniel Yomtobian Demystifies Remarketing at Search Engine Strategies San Francisco 2010
SES San Francisco 2010 Booth 308 SAN FRANCISCO – Advertise.com, a premier platform for search and display advertising, announced its CEO, Daniel Yomtobian will participate in a panel discussion about Remarketing at the web’s premier search engine marketing conference, Search Engine Strategies San Francisco. The event runs August 16-20, 2010, at Moscone West, 4th Street [...]
DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google
Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and [...]
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