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Google TV Ads Platform Adds BLOOMBERG TV to U.S. Inventory

Otilia Otlacan | October 7, 2008 | 0 Comments

Google to Bring New Advertising Clients to the BLOOMBERG TELEVISION® Network NEW YORK & MOUNTAIN VIEW, Calif. – Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By [...]

Google Chrome: A New Take on the Browser, Or New Ad And User Targeting Opportunities?

Otilia Otlacan | September 3, 2008 | 0 Comments

No doubt you have already heard of Google’s newly launched browser Chrome, based on Chromium’s open source platform. Whether Chrome will quickly eat up market share from IE and Firefox or if it will just end up at the bottom of the playground, remains to be seen. I’ve been trying it for the past several [...]

MIXX 2008 Attracts Influential Lineup of Speakers, to Explore Transformation of the Media Industry

Otilia Otlacan | August 22, 2008 | 1 Comment

Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention” as Key to Harnessing the Digital Revolution NEW YORK – The Interactive Advertising Bureau (IAB) today announced the full lineup of participants in this year’s MIXX (Marketing and Interactive Excellence) Conference [...]

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

Otilia Otlacan | August 8, 2008 | 0 Comments

I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]

Publicis Groupe to Acquire Performics Search Marketing Business

Otilia Otlacan | August 6, 2008 | 1 Comment

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and [...]

DoubleClick Unveils New Proposal Exchange Platform

Otilia Otlacan | July 21, 2008 | 0 Comments

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless [...]

Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada

Otilia Otlacan | June 12, 2008 | 0 Comments

Companies will also Enable Interoperability Between Their Instant Messaging Services MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, [...]

Google Closes Acquisition of DoubleClick

Otilia Otlacan | March 11, 2008 | 0 Comments

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies. Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick [...]